IEEE Systems, Man and Cybernetics Magazine - April 2018 - 35

Society News

by Edward Tunstel

T

he IEEE Systems, Man, and
Cybernetics Society (SMCS)
needs a focused effort to more
clearly refine and promote its unique
identity, convey and showcase its
emphasis on the interdisciplinary
aspects of SMC, and publicize its
value to prospective members and
collaborators who are important
to its future. This must be done via
persistent and consistent c o m -
munication of clear messages to
obtain needed outcomes. For this
purpose, effective January 2018, I
approved an ad hoc committee-the
Promotion and Branding Commit-
tee-to
◆ develop a communications plat-
form to effectively convey the
SMCS identity
◆ develop messaging that clearly
associates the interdisciplinary as-
pects of SMC with current technol-
ogy trends and forecasts
◆ promote SMCS as a Society repre-
senting expertise and focus on
trending technologies as well as
the integrated complex systems
that they enable (emphasizing
SMCS as the Society where it all
comes together)
◆ identify groups of interest to the
SMCS mission, develop goals for
relationships with each group,
and create messages promoting
those goals
◆ consistently communicate mes-
sages through the most effective
events, media, and products
◆ routinely evaluate promotion and
branding communications results
in light of defined goals, outcomes,
and effect.

Digital Object Identifier 10.1109/MSMC.2018.2805218
Date of publication: 20 April 2018

Establishing a New
Ad Hoc Committee
for Promotion
and Branding
New Appointments
Chair, Promotion and Branding
Committee: Christopher Nemeth
Chris Nemeth has been appointed
chair of the Promotion and Branding
Committee to apply his background in
marketing, along with his broad aware-
ness of current SMCS interests and
near-term plans, to help the Society ful-
fill the intent of this committee. In addi-
tion to his service to the SMCS, includ-
ing vice president for human-machine
systems and vice president for organi-
zation and planning, he has profession-
al experience in advertising and broad-
casting and 25 years of experience in
public relations. As chair, he will work
with the president to form the Promo-
tion and Branding Committee, which
will be active during the president's
term of service.
SMCS Liaison to the IEEE
Women in Engineering Committee: Vanessa Batista Schramm
Vanessa Batista Schramm was appoint-
ed as liaison to the IEEE Women in
Engineering Committee (WIEC) to par-
ticipate in WIEC meetings and report
to the SMCS on IEEE WIE status and
activities as well as to support WIEC
activities and programs at the SMCS
level. This volunteer role includes ad-
ditional duties aimed at a bidirection-
al information exchange between
the SMCS and WIEC at respective
events and in publications.
Ap ri l 2018

Batista Schramm is an assistant
professor at the Federal University
of Campina Grande (UFCG), Brazil.
At UFCG, she serves as advisor for
its IEEE WIE student affinity group
and coordinator of a project focused
on promoting science, technology,
engineering, and mathematics areas
among young girls from public high
schools in Brazil. She has received
recognition awards for both of these
activities in the last several years.
Chair, Industrial Liaison
Committee: Christopher Nemeth
Chris Nemeth has been appointed
chair of the Industrial Liaison Commit-
tee to build a team of SMCS volunteers
who will work together to develop a
program of activity that will strengthen
ties with industry. His experience
includes research and development
roles at major commercial firms includ-
ing SPSS, Herman Miller Corporation,
and Applied Research Associates. As
chair, he will lead committee efforts to
encourage new members from industry
to join SMCS, promote SMCS industry
member activity through activities and
electronic communications, and en-
courage industry support for SMCS
activities, such as workshops and stu-
dent research awards.
In addition, the chair is designated
as the SMCS point of contact for the
International Council on Systems
Engineering (INCOSE) to help cultivate
an ongoing strategic collaboration

IEEE SyStEmS, man, & CybErnEtICS magazInE

35



Table of Contents for the Digital Edition of IEEE Systems, Man and Cybernetics Magazine - April 2018

Contents
IEEE Systems, Man and Cybernetics Magazine - April 2018 - Cover1
IEEE Systems, Man and Cybernetics Magazine - April 2018 - Cover2
IEEE Systems, Man and Cybernetics Magazine - April 2018 - Contents
IEEE Systems, Man and Cybernetics Magazine - April 2018 - 2
IEEE Systems, Man and Cybernetics Magazine - April 2018 - 3
IEEE Systems, Man and Cybernetics Magazine - April 2018 - 4
IEEE Systems, Man and Cybernetics Magazine - April 2018 - 5
IEEE Systems, Man and Cybernetics Magazine - April 2018 - 6
IEEE Systems, Man and Cybernetics Magazine - April 2018 - 7
IEEE Systems, Man and Cybernetics Magazine - April 2018 - 8
IEEE Systems, Man and Cybernetics Magazine - April 2018 - 9
IEEE Systems, Man and Cybernetics Magazine - April 2018 - 10
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IEEE Systems, Man and Cybernetics Magazine - April 2018 - 13
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IEEE Systems, Man and Cybernetics Magazine - April 2018 - 15
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IEEE Systems, Man and Cybernetics Magazine - April 2018 - 17
IEEE Systems, Man and Cybernetics Magazine - April 2018 - 18
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IEEE Systems, Man and Cybernetics Magazine - April 2018 - 31
IEEE Systems, Man and Cybernetics Magazine - April 2018 - 32
IEEE Systems, Man and Cybernetics Magazine - April 2018 - 33
IEEE Systems, Man and Cybernetics Magazine - April 2018 - 34
IEEE Systems, Man and Cybernetics Magazine - April 2018 - 35
IEEE Systems, Man and Cybernetics Magazine - April 2018 - 36
IEEE Systems, Man and Cybernetics Magazine - April 2018 - 37
IEEE Systems, Man and Cybernetics Magazine - April 2018 - 38
IEEE Systems, Man and Cybernetics Magazine - April 2018 - 39
IEEE Systems, Man and Cybernetics Magazine - April 2018 - 40
IEEE Systems, Man and Cybernetics Magazine - April 2018 - 41
IEEE Systems, Man and Cybernetics Magazine - April 2018 - 42
IEEE Systems, Man and Cybernetics Magazine - April 2018 - 43
IEEE Systems, Man and Cybernetics Magazine - April 2018 - 44
IEEE Systems, Man and Cybernetics Magazine - April 2018 - Cover3
IEEE Systems, Man and Cybernetics Magazine - April 2018 - Cover4
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