IEEE Spectrum June, 2013 - 66

TThhee aL ga en do fo fp lpelnetnyt y

66

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jun 2013

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north american

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all-plant kebab:
State-of-theart extrusion
technology gives
beyond Meat the
look and feel of
chicken.

SPectrum.ieee.orG

BeyonD meat

water; and 4) producing dizzying volumes
of the greenhouse gas methane. Although
the retail costs of meat aren't high, the
environmental ones certainly are.
Vegetable substitutes textured to resemble cooked animal flesh have been around
for decades. But they've never been very
enticing-a fact borne out by the limp sales
figures. In the Netherlands, sales of such
replacements hit a peak of around 1 percent
by volume in comparison with meat,
according to a 2004 Dutch study. That
bump in popularity occurred after one of
a series of gruesome meat-safety crises hit
Europe. In the United States, sales of meat
substitutes in 2011 totaled US $277 million-
which was around 0.2 percent of what was
spent on meat, according to a report in
The Wall Street Journal and data from the
American Meat Institute.
Now, though, a new crop of greatly
improved meat substitutes is becoming
available in Europe and the United States.
Some of the new products are from small
start-ups that are taking on huge food
conglomerates whose subsidiaries have
dominated the market (albeit small) for
meat substitutes.
The new products include Beyond Meat
and Match in the United States and Plenti
in the Netherlands. All are produced with
technology or advice from university laboratories: Beyond Meat from the University of Missouri; Plenti from Wageningen
University & Research Centre in the Netherlands; and Match Meat from the University of Illinois at Urbana-Champaign. That
technology is shaking up this long-placid
backwater of the food industry is underscored by the fact that another highly
touted new company now quietly readying its first faux-meat offering is a Silicon
Valley start-up, complete with a Stanford
professor, Patrick O. Brown, at the helm.
The new generation of meat substitutes
have a texture and mouthfeel that matches
the real thing remarkably well. The older
offerings don't do that quite as convincingly. All of the new substitutes come with



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Table of Contents for the Digital Edition of IEEE Spectrum June, 2013

IEEE Spectrum June, 2013 - Cover1
IEEE Spectrum June, 2013 - Cover2
IEEE Spectrum June, 2013 - 1
IEEE Spectrum June, 2013 - 2
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IEEE Spectrum June, 2013 - 87
IEEE Spectrum June, 2013 - 88
IEEE Spectrum June, 2013 - Cover3
IEEE Spectrum June, 2013 - Cover4
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