FITBIT Perceptions of a Wearable Ubiquitous Monitoring Device STUART MORAN, TOYOAKI NISHIDA, AND KEIICHI NAKATA Digital Object Identifier 10.1109/MTS.2013.2276672 Date of publication: 26 September 2013 56 | 1932-4529/13/$31.00©2013IEEE IEEE TECHNOLOGY AND SOCIETY MAGAZINE | fALL 2013