IEEE Technology and Society Magazine - Fall 2014 - 31

assures readers, because technical advances such as
unacknowledged. Conspicuously, frederick Taylor's
durability and resilience were often part of new dyes
system of factory management finds a strategic place
and pigments. However, she mentions a
in industrial progressivism without any
period in the mid-1950s when car sales
hint of its underlying aims to disrupt
The evidence
were driven by the proliferation of color
the social bonds among workers and to
presented
combinations rather than by major design
"rationalize" their behaviors. There is
suggests that
or technical changes. In both instances,
little sense of the direct effects of color
the criticisms hint at underlying quesengineering on workers amid increased
color was a
tions about what makes the colorists'
production of these varieties of colorhistorically
work ethical or unethical.
ful goods, and such truly progressive
significant factor reforms as the regulation of weekly hours
Another tension within the text conin the success
cerns the relationship between large-scale
and wages and the guarantee of collecbusiness interests and the American polititive bargaining for workers, for instance,
of various
cal system. The author refers to an era of
seem out of place in this breathlessly promass-marketed
"cooperative idealism" and "progressive
business narrative.
goods.
idealism," during the first half of the 20th
However, given this book's ample
century, in which the federal governresearch on color processes, industrial
ment worked with industry to set color standards. Her
production, individual colorists, and marketing and
simplified historical narrative makes for moments of
sales, it will be valuable to scholars of modern visual
discomfort. Progressive era reforms, for instance, are
culture, technology, and mass-market consumerism
portrayed as having promoted broad-based commer- whether they are inclined to view the effects of
cial and regulatory cooperation said to benefit business
capitalism optimistically or nostalgically or whether
owners, factory workers, and consumers alike, but the
they wish to employ this same material to construct
contentious history of labor relations in the U.S. remains
elaborate counter-narratives.

lEADINg EDgE

(continued from page 26)

their rights over materials such as music and eBooks as
there are still many misunderstandings about them that
originate in the normalized copyright relationships of
the pre-digital economy. Companies also need to create
new products to make the task of planning and managing digital heritage easier and there are positive steps
emerging in that direction.

IEEE TECHNOLOGY AND SOCIETY MAGAZINE

|

fALL 2014

Author Information
The authors are with the University of Melbourne,
Victoria, Australia.

Acknowledgment
This work was supported by a grant from the Australian
Communications Consumer Action Network (ACCAN).

|

31



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