IEEE Technology and Society Magazine - September 2015 - 7

program is Nicholas de Monchaux's
Spacesuit: Fashioning Apollo
(M.I.T. Press, 2013). It stresses the
intricacies and interconnections of
technology and design that went
into both the fashioning of the
Apollo spacesuit and attending to
human physical needs in space
travel. De Monchaux very well complements Scott and Jurek's thorough description of the importance
of the partnership between government, corporations, labor, and the
media to make Apollo a success
and on time.
The spacesuit itself derived from
an earlier vision of Christian Dior
and the close involvement of the
Maidenform Bra Company. There
was also the heavy involvement of
Hasselblad cameras, Zeiss Biogin,
Omega watches, North American
Rockwell, General Motors, Raythe-

on, TRW, SONY tape recorders,
Harris Electric, Grumman Engineering, Del Monte and Stouffers foods.
Of course, there was also General
Foods touting Tang its powdered
orange juice as "aboard" the Apollo
flight, even if the astronauts never
mixed and drank it. Yes everyone got
a publicity piece of the action, but as
both de Monchaux as well as Scott
and Cooper amply demonstrate this
was an awesome and exemplary
national collective effort.
In the end, we are left with the
gaze of the astronauts not only on
the barren surface of the moon
with the American f lag ref lection on their visors, but with their
non-branded lunar gaze - now
ours - of Earth floating in blackness. The new gaze would become
the symbol of the global ecology
movement which stirred into prom-

inence near the same time. Beyond
the brand journalism and content
marketing, Scott and Jurek never
neglect to note how as a result of
the Apollo Program science has
been endowed with so much more
knowledge and many more clues,
and with the reality of interstellar
space transportation.

Author Information
Richard R. Weiner is Professor of
Political Science at Rhode Island
College where he served as Dean
of Faculty of Arts and Sciences
from 1989 through 2008. He is
completing a book entitled "Social
Rights, Social Pacts, Social Law"
on the limits of neoliberal political economy and the recurring
phenomena of corporatist social
partnership endeavors. Email:
rweiner@ric.edu.

Sandy Zabell

The Enigma
Alan Turing: The Enigma. By Andrew Hodges. Princeton University Press, 2014 edition.

sproblem, that is, the "decision
problem," whether there exists a
mechanical procedure for determining if a mathematical statement
expressed in a formal language has
a proof. In order to do this Turing
introduced the concept of what is
now termed a "Turing machine,"
a mathematical abstraction of an
algorithm. After World War II, Turing then turned to the foundations

n 1970, Alan Turing was best known
for his work in two
areas: mathematical
logic and computer
science. In the years immediately
prior to World War II, Turing had
solved Hilbert's Entscheidung-

I

Digital Object Identifier 10.1109/MTS.2015.2473980
Date of publication: 16 September 2015

september 2015

∕

IEEE Technology and Society Magazine

of computer science, including his
famous popular paper on whether
a machine can think, which introduced the "Turing test," the original
imitation game.
But for the period of the war
itself, almost nothing was known
of Turing's activities. In her 1959
biography of her son, Sarah Turing
devoted just a short chapter to the
war, noting:

7



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