IEEE Technology and Society Magazine - June 2018 - 32

The Case of the
2013 Presidential
Elections in Cyprus

alexsl/IsTOCK

Social
Media
in Election
Campaigns
D. Ktoridou, E. Epaminonda, and A. Charalambous

S
Digital Object Identifier 10.1109/MTS.2018.2826063
Date of publication: 31 May 2018

32

1932-4529/18©2018IEEE

ocial media (e.g. Facebook, Twitter, YouTube) are
today a regular form of communication used widely
by individuals and organizations. More recently, social media are also used by political parties to communicate with voters. As a result, political parties
engage in a new kind of conversation with voters,
transforming campaigning into something more dynamic compared to what it was in the past. This engagement however varies by society. In some cases political parties simply send
messages to voters while in others communication is more active.
The current study provides evidence on the extent to which political

IEEE Technology and Society Magazine

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JUNE 2018



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