IEEE Technology and Society Magazine - March 2018 - 86

2014

20

15
10

0

Resist: 48%
Support: 39%

Frequency (%)

Frequency (%)

20

5

2015

Security Purpose

15
10
5

Resist: 51%
Support: 39%

0

1.00 2.00 3.00 4.00 5.00 6.00 7.00
Average Support and Approval for Technology

1.00 2.00 3.00 4.00 5.00 6.00 7.00
Average Support and Approval for Technology

Economic Purpose
30
Frequency (%)

Frequency (%)

30

20

10
0

Resist: 28%
Support: 60%

20

10
Resist: 33%
Support: 54%

0

1.00 2.00 3.00 4.00 5.00 6.00 7.00
Average Support and Approval for Technology

1.00 2.00 3.00 4.00 5.00 6.00 7.00
Average Support and Approval for Technology

Environmental Purpose
30
Frequency (%)

Frequency (%)

30

20

10

0

Resist: 17%
Support: 68%
1.00 2.00 3.00 4.00 5.00 6.00 7.00
Average Support and Approval for Technology

20

10
Resist: 16%
Support: 71%

0

1.00 2.00 3.00 4.00 5.00 6.00 7.00
Average Support and Approval for Technology

Note: Support was assessed by averaging two items (see Table 2) resulting in a mean between 1 and 7.
Percentages of resistors and supporters sum to less than 100 because a small percentage of persons' mean
scores were at exactly "4" (neutral) and thus were not counted as resistors or supporters.
Figure 3. Distribution of rated support or resistance for the development and use of UAVs by purpose and year.

statistical interactions with time). These analyses indicated that the overall main effects did not change
between 2014 and 2015. We therefore ignore the effect
of time in most of our remaining analyses. Next, we
examined a regression model in which the experimentally varied factors were entered on Step 1 and the
measured variables were entered on Step 2. This
allows us to see how important each variable is when it
is competing with different combinations of other variables. Note that we standardized the measured predictor variables so that they would have a mean of zero
(representing the average response) and a standard
deviation of 1, in order to make results easier to

86

interpret. Table 4 shows the Step 1 and 2 models'
effects, which we next discuss in relation to our
research questions and hypotheses.

Response to RQ1: U.S. Public Support is Impacted
(Slightly) by Framing but not by Terminology
Table 4 provides evidence supporting our hypothesis
(H1) that terminology will have no impact on public
support in the U.S., but framing will have a significant
impact favoring prevention framing. Consistent with
prior research in social psychology, prevention framing
in terms of protecting people from harm was associated with slightly more support (predicting a 0.23 point

IEEE Technology and Society Magazine

∕

march 2018



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