IEEE Technology and Society Magazine - March 2021 - 52

AI for a Fair, Just, and Equitable World

The White Paper reduces AI to an instrument of
a commercial nature. Responsibility is restricted to
the protection of the individual rights of the client or
consumer. It has been demonstrated that the value
of data and of AI transcends the concept of technological service and therefore requires mechanisms
to ensure proper management of this value.
To use an analogy given in the Zaragoza declaration, AI has the dimension of a social technology, so
the control that is needed over its development and
deployment is not simply the quality control of individual products like, say, the quality control of a car.
Since its impact is not limited to individual users, the
required control is that exercised over infrastructure
developments like, say, the planning of the construction of a new bridge. " The design criteria (territorial
cohesion and care for environment) are not centered
on guaranteeing a specific right to a few individuals
but to the mobility within a community. " The impact of
AI will change society, for which reason AI policy and
regulation demands collective debate. Moreover, this
debate must be multidisciplinary since, on their own,
technologists cannot find the solution to many of the
problems that arise with the use of AI. We will need
to integrate critical and constructive action to design a
society empowered by AI and that satisfies our idea of

a society in which we would wish to live.

	 [3]	 Independent Expert Advisory Group (IEAG) on a Data

Acknowledgments

	[12]	 J. Ziegler, " Report of the special rapporteur on the

David Pastor-Escuredo would like to thank the
Innovation and Technology for Development Centre and the Ethic and Digital Revolution Community
at Universidad Politecnica de Madrid for collaboration. The work of Simon Pickin was supported in part
by the Spanish MINECO-FEDER (FAME) under Grant
RTI2018-093608-B-C31 and in part by the Region of
Madrid (FORTE-CM) under Grant S2018/TCS-4314.

Revolution for Sustainable Development, " A world that
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 References
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approach to excellence and trust, " Eur. Commission,

Technol., vol. 32, no. 2, pp. 185-193, Jun. 2019.
	[16]	 J. Morley et al., " From what to how: An initial review

Brussels, Belgium, White Paper COM(2020) 65 Final,

of publicly available AI ethics tools, methods and

Feb. 2020. Accessed: Feb. 2021. [Online]. Available:

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https://ec.europa.eu/info/sites/info/files/commissionwhite-paper-artificial-intelligence-feb2020_en.pdf
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52

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IEEE Technology and Society Magazine

https://www.unglobalpulse.org/discovery/ https://www.unglobalpulse.org/discovery/ https://www.unicef.org/innovation/Magicbox https://www.unicef.org/innovation/Magicbox https://ec.europa.eu/info/sites/info/files/commission-white-paper-artificial-intelligence-feb2020_en.pdf https://ec.europa.eu/info/sites/info/files/commission-white-paper-artificial-intelligence-feb2020_en.pdf

IEEE Technology and Society Magazine - March 2021

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