ELERIUM/ISTOCK Gravitating to "The New Shiny Thing": Meaning, Emotions, and Tablets EFPRAXIA D. ZAMANI, GEORGE M. GIAGLIS, AND ATHANASIA POULOUDI Digital Object Identifier 10.1109/MTS.2013.2259320 Date of publication: 5 June 2013 74 | 1932-4529/13/$31.00©2013IEEE IEEE TECHNOLOGY AND SOCIETY MAGAZINE | SuMMEr 2013