PHOTO BY METHODSHOP.COM. SOME RIGHTS RESERVED: HTTPS://CREATIVECOMMONS.ORG/LICENSES/BY-SA/2.0/. Technologies of Taste Johanna Blakley O ne unique aspect of our new digital media ecology is the massive proliferation of technologies of taste - recommendation engines that use collaborative or contentbased filtering (or both). As technology allows us to move from a broadcast to an on-demand media culture, scholars and practitioners need to monitor the way people segregate themselves to media and entertainment Digital Object Identifier 10.1109/MTS.2016.2618658 Date of publication: 12 December 2016 DECEmbEr 2016 ∕ content that reinforces their world views, and to look at the social, psychological, and economic effects of this new media ecosystem. However, it is shortsighted to assume that recommendation systems are hard-wired to insulate people from one another. In fact, there is an acute business interest in not allowing that to happen. Leisure Habits and Political Beliefs While many people would like to believe that they can "check out" of reality when they watch a movie or listen to their favorite music, research suggests that there is a strong link between the way people entertain IEEE TEchnology and SocIETy MagazInE 1932-4529/16©2016IEEE 39HTTPS://CREATIVECOMMONS.ORG/LICENSES/BY-SA/2.0/ http://www.METHODSHOP.COM