Impressions - February 2014 - 40
Better
Business:
Create, Show and Sell
Whether you make them sassy, classy or just personal,
embroidered samples can sell themselves.
By Deborah Jones, Contributing Writer
h
ow often do you show embroidered samples to prospective
customers? Hopefully, the answer is more often than you show blank
samples. If you're frequently showing embroidered samples, you could benefit from
increased sales.
Why? Embroidery is a visual medium,
which means we can sell more products
when we show them with the decoration.
Of course, these decorated products are
more visually appealing because of the inherent beauty of embroidery, but there are
more reasons that embroidered samples
are successful with customers.
When showing a blank shirt, prospects
likely can visualize a left-chest logo placement. But recommending that a website be embroidered on the back yoke or
locker patch has no impact unless you
can show a similar sample. A sample shirt
that has been fully decked out with a leftchest, right-cuff and back-yoke placement
is likely to result in a lucrative order with
twice the embroidery revenue compared
to a blank sample.
40
Impressions | February 2014
One benefit of embroidered samples is showing unusual embroidery
techniques. To create a picture of the possibilities, show the same logo or design in
three or more styles. For example, stitch a logo with an accent in three-dimensional
embroidery foam. Stitch the same logo as a jacket back using appliqué and another
with a portion in showy metallic thread as shown here. This shows off your skill as an
embroiderer and increases the likelihood of a sale.
impressionsmag.com
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Impressions - February 2014
Table of Contents for the Digital Edition of Impressions - February 2014
Impressions - February 2014
First Impressions
From the Show Director
FYI
Product Gallery
ISS Conferences
5 Things to Know About Your Embroidery Machine
Essentials for Better Embroidery
Professional Picks
Better Business: Create, Show and Sell
Building & Segmenting Your Contact List
Turning a Specialty Into Success
Shop Spotlight
Embroidery Design & Digitizing
Embroidery Production
Tech Tips: Embroidery
Screen Printing Graphics & Design
Screen Printing Technique
Digital Decorating
Classifieds
Online Directory
Ad Index
Impressions - February 2014 - CT1
Impressions - February 2014 - CT2
Impressions - February 2014 - Cover1
Impressions - February 2014 - Impressions - February 2014
Impressions - February 2014 - 1
Impressions - February 2014 - 2
Impressions - February 2014 - 3
Impressions - February 2014 - First Impressions
Impressions - February 2014 - 5
Impressions - February 2014 - From the Show Director
Impressions - February 2014 - 7
Impressions - February 2014 - FYI
Impressions - February 2014 - 9
Impressions - February 2014 - 10
Impressions - February 2014 - 11
Impressions - February 2014 - 12
Impressions - February 2014 - 13
Impressions - February 2014 - 14
Impressions - February 2014 - 15
Impressions - February 2014 - Product Gallery
Impressions - February 2014 - 17
Impressions - February 2014 - 18
Impressions - February 2014 - 19
Impressions - February 2014 - 19a
Impressions - February 2014 - 19b
Impressions - February 2014 - ISS Conferences
Impressions - February 2014 - 21
Impressions - February 2014 - 5 Things to Know About Your Embroidery Machine
Impressions - February 2014 - 23
Impressions - February 2014 - 24
Impressions - February 2014 - 25
Impressions - February 2014 - 26
Impressions - February 2014 - 27
Impressions - February 2014 - Essentials for Better Embroidery
Impressions - February 2014 - 29
Impressions - February 2014 - 30
Impressions - February 2014 - 31
Impressions - February 2014 - Professional Picks
Impressions - February 2014 - 33
Impressions - February 2014 - 34
Impressions - February 2014 - 35
Impressions - February 2014 - 36
Impressions - February 2014 - 37
Impressions - February 2014 - 38
Impressions - February 2014 - 39
Impressions - February 2014 - Better Business: Create, Show and Sell
Impressions - February 2014 - 41
Impressions - February 2014 - 42
Impressions - February 2014 - 43
Impressions - February 2014 - 44
Impressions - February 2014 - 45
Impressions - February 2014 - 46
Impressions - February 2014 - 47
Impressions - February 2014 - Building & Segmenting Your Contact List
Impressions - February 2014 - 49
Impressions - February 2014 - 50
Impressions - February 2014 - 51
Impressions - February 2014 - Turning a Specialty Into Success
Impressions - February 2014 - Shop Spotlight
Impressions - February 2014 - 54
Impressions - February 2014 - Embroidery Design & Digitizing
Impressions - February 2014 - 56
Impressions - February 2014 - 57
Impressions - February 2014 - Embroidery Production
Impressions - February 2014 - 59
Impressions - February 2014 - 60
Impressions - February 2014 - Tech Tips: Embroidery
Impressions - February 2014 - Screen Printing Graphics & Design
Impressions - February 2014 - 63
Impressions - February 2014 - 64
Impressions - February 2014 - 65
Impressions - February 2014 - Screen Printing Technique
Impressions - February 2014 - 67
Impressions - February 2014 - 68
Impressions - February 2014 - Digital Decorating
Impressions - February 2014 - 70
Impressions - February 2014 - Classifieds
Impressions - February 2014 - Ad Index
Impressions - February 2014 - 73
Impressions - February 2014 - 74
Impressions - February 2014 - Cover3
Impressions - February 2014 - Cover4
Impressions - February 2014 - I1
Impressions - February 2014 - I2
Impressions - February 2014 - I3
Impressions - February 2014 - I4
Impressions - February 2014 - I5
Impressions - February 2014 - I6
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