Impressions - February 2014 - 62

talking SHOP

Screen Printing Graphics & Design

Tricks for Digital Embroidery
Simulation
Try these three easy methods to get embroidered looks on
screen printed designs that will aide in customer approval.
By Thomas Trimingham, Contributing Writer

a

popular request for screen printers is to see what a logo would
look like if it were embroidered
instead of printed.
It can make sense to create this effect
digitally ﬁrst, prior to having the design digitized for embroidery, for various reasons.
First of all, a screen printer won't want to
incur the cost or labor of digitizing a logo
without having a ﬁnalized order. It also can
take signiﬁcant time to digitize a logo for
embroidery and many clients don't want to
wait just to see what it looks like.
An easy solution for this challenge is
to create a digital comp of a design that
simulates the look of embroidery without
actually digitizing it. Depending on what
the client wants, this look can be a border stitch (commonly done for appliqué),

62

Impressions | February 2014

Figure 1
a simulation of ﬁlled-in embroidery or a
digital re-creation of the artwork using a
third-party software solution.
Regardless of the style a printer wants
to use to simulate an embroidered look,
a few decisions should ﬁrst be made to
help determine a good solution for the
customer. First, discuss whether the costs
and speciﬁc qualities of embroidery will
work with the ﬁnal garments. Some garments, such as compression shirts, are not
designed to be embroidered, so this decoration style must either be simulated as a
ﬁnal product or another style of decoration should be chosen.
Second, the costs of both simulated
embroidery and a ﬁnal embroidered item
should be reviewed with the customer to
avoid a situation where the work is done

to create a visual example, but the client
doesn't have the budget to cover the ﬁnished product. Finally, review the artwork
to see if the design has the right size and
shape to be used as an embroidered image or if it has attributes that will not look
good as embroidery.
Below, I'll review each of these steps in
more detail.
1. Ensure the costs and qualities of embroidery will work on the garment. The
pricing levels for embroidery are different
than screen printing. A volume order will
not necessarily lower the per-piece cost of
embroidery like it does in screen printing.
So, if a customer wants a signiﬁcant volume
discount on embroidery costs, this can be
an issue. Also, if the design covers a larger
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Impressions - February 2014

Table of Contents for the Digital Edition of Impressions - February 2014

Impressions - February 2014
First Impressions
From the Show Director
FYI
Product Gallery
ISS Conferences
5 Things to Know About Your Embroidery Machine
Essentials for Better Embroidery
Professional Picks
Better Business: Create, Show and Sell
Building & Segmenting Your Contact List
Turning a Specialty Into Success
Shop Spotlight
Embroidery Design & Digitizing
Embroidery Production
Tech Tips: Embroidery
Screen Printing Graphics & Design
Screen Printing Technique
Digital Decorating
Classifieds
Online Directory
Ad Index
Impressions - February 2014 - CT1
Impressions - February 2014 - CT2
Impressions - February 2014 - Cover1
Impressions - February 2014 - Impressions - February 2014
Impressions - February 2014 - 1
Impressions - February 2014 - 2
Impressions - February 2014 - 3
Impressions - February 2014 - First Impressions
Impressions - February 2014 - 5
Impressions - February 2014 - From the Show Director
Impressions - February 2014 - 7
Impressions - February 2014 - FYI
Impressions - February 2014 - 9
Impressions - February 2014 - 10
Impressions - February 2014 - 11
Impressions - February 2014 - 12
Impressions - February 2014 - 13
Impressions - February 2014 - 14
Impressions - February 2014 - 15
Impressions - February 2014 - Product Gallery
Impressions - February 2014 - 17
Impressions - February 2014 - 18
Impressions - February 2014 - 19
Impressions - February 2014 - 19a
Impressions - February 2014 - 19b
Impressions - February 2014 - ISS Conferences
Impressions - February 2014 - 21
Impressions - February 2014 - 5 Things to Know About Your Embroidery Machine
Impressions - February 2014 - 23
Impressions - February 2014 - 24
Impressions - February 2014 - 25
Impressions - February 2014 - 26
Impressions - February 2014 - 27
Impressions - February 2014 - Essentials for Better Embroidery
Impressions - February 2014 - 29
Impressions - February 2014 - 30
Impressions - February 2014 - 31
Impressions - February 2014 - Professional Picks
Impressions - February 2014 - 33
Impressions - February 2014 - 34
Impressions - February 2014 - 35
Impressions - February 2014 - 36
Impressions - February 2014 - 37
Impressions - February 2014 - 38
Impressions - February 2014 - 39
Impressions - February 2014 - Better Business: Create, Show and Sell
Impressions - February 2014 - 41
Impressions - February 2014 - 42
Impressions - February 2014 - 43
Impressions - February 2014 - 44
Impressions - February 2014 - 45
Impressions - February 2014 - 46
Impressions - February 2014 - 47
Impressions - February 2014 - Building & Segmenting Your Contact List
Impressions - February 2014 - 49
Impressions - February 2014 - 50
Impressions - February 2014 - 51
Impressions - February 2014 - Turning a Specialty Into Success
Impressions - February 2014 - Shop Spotlight
Impressions - February 2014 - 54
Impressions - February 2014 - Embroidery Design & Digitizing
Impressions - February 2014 - 56
Impressions - February 2014 - 57
Impressions - February 2014 - Embroidery Production
Impressions - February 2014 - 59
Impressions - February 2014 - 60
Impressions - February 2014 - Tech Tips: Embroidery
Impressions - February 2014 - Screen Printing Graphics & Design
Impressions - February 2014 - 63
Impressions - February 2014 - 64
Impressions - February 2014 - 65
Impressions - February 2014 - Screen Printing Technique
Impressions - February 2014 - 67
Impressions - February 2014 - 68
Impressions - February 2014 - Digital Decorating
Impressions - February 2014 - 70
Impressions - February 2014 - Classifieds
Impressions - February 2014 - Ad Index
Impressions - February 2014 - 73
Impressions - February 2014 - 74
Impressions - February 2014 - Cover3
Impressions - February 2014 - Cover4
Impressions - February 2014 - I1
Impressions - February 2014 - I2
Impressions - February 2014 - I3
Impressions - February 2014 - I4
Impressions - February 2014 - I5
Impressions - February 2014 - I6
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