Impressions - April 2014 - 12

mag.com

How to Increase Efficiency
and Maximize Workflow

Regardless of your shop's size, equipment, or the
number of employees, the primary daily goal is getting more orders produced, shipped and out the door.
Sometimes, in the quest to just handle those challenges,
getting down to examining how you can increase your
throughput doesn't quite make it to see the light of day.
Consider these tips and think about how your shop's
workflow could change and be improved. Read this online exclusive, written by Marshall Atkinson, at impressionsmag.com/increaseefficiency.

April/May 2014

Download IMP Mobile!

Impressions is your one-stop source for information
crucial to building and sustaining a profitable decorated
apparel business. Now, you can take this information
everywhere with the IMP Mobile app. Powered by Nxtbook Media LLC, IMP Mobile is available to all iPod,
iPod Touch and iPad users. Impressions continuously
adapts to best serve savvy apparel decorators, including
those who prefer to get information via mobile devices.
Users get coverage of the decorated apparel industry's
products, trends and services, as well as content on how
to successfully run their businesses. Download IMP Mobile today from The App Store or iTunes Store today.

Impressions Awards & Design Galleries

Impressions' Awards & Design Galleries showcase entries - and winners -
of the 35th annual Impressions Awards competition. Sponsored by American &
Efird, Robison-Anton Embroidery Thread, each gallery of winners in each of the
14 categories shows the common traits that are necessary to create dynamic and
innovative apparel designs, as well as the execution of envelope-pushing techniques. The designs blend intricate detail, artistic talent and superior technical
execution. Additionally, the images in each gallery reveal high levels of attention
to detail, proving that those who thrive in apparel decorating still view that as a
top priority. Browse the galleries today at impressionsmag.com.

Video: The Making
of a Cover

In the Spring 2014 issue of Team & Spirit Apparel,
a twice-a-year supplement to Impressions, contributing
writer Greg Kitson wrote a feature article about "Super
Moms." The article included advice for decorators on
how these involved parents can boost school and team
business. Impressions enlisted the help of Stahls' ID Direct and its heat printing expert, Josh Ellsworth, to design graphics for and
decorate the shirt, cap and bag (courtesy of S&S Activewear, Bolingbrook,
Ill.) worn by this issue's cover model. The video shows various special-effect
heat transfer films from Stahls' being printed across a variety of synthetic
fabrics. To view the video, visit impressionsmag.com/supermoms.

12

Impressions | April/May 2014

OUR FAMILY
| Impressions
| Impressions Digital Edition
| Impressions Newsletter
| Impressions Product Guide
| Impressions Tech Tips
| Awards & Design Galleries
| Impressions Sourcebook
impressionsmag.com


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Impressions - April 2014

Table of Contents for the Digital Edition of Impressions - April 2014

Impressions - April 2014
Contents
First Impressions
From the Show Director
FYI
Product Gallery
ISS Conferences
Gametime Garb
Top it Off
Creating a Sales Funnel
Passion Becomes Profit
Shop Spotlight
Embroidery Technique
Embroidery Production
Screen Printing Production
Screen Printing Technique
Digital Decorating
Classifieds
Online Directory
Ad Index
Impressions - April 2014 - CT1
Impressions - April 2014 - CT2
Impressions - April 2014 - Impressions - April 2014
Impressions - April 2014 - Cover2
Impressions - April 2014 - 1
Impressions - April 2014 - Contents
Impressions - April 2014 - 3
Impressions - April 2014 - First Impressions
Impressions - April 2014 - 5
Impressions - April 2014 - From the Show Director
Impressions - April 2014 - 7
Impressions - April 2014 - FYI
Impressions - April 2014 - 9
Impressions - April 2014 - 10
Impressions - April 2014 - 11
Impressions - April 2014 - 12
Impressions - April 2014 - 13
Impressions - April 2014 - 14
Impressions - April 2014 - 15
Impressions - April 2014 - Product Gallery
Impressions - April 2014 - 17
Impressions - April 2014 - 17a
Impressions - April 2014 - 17b
Impressions - April 2014 - 18
Impressions - April 2014 - 19
Impressions - April 2014 - ISS Conferences
Impressions - April 2014 - 21
Impressions - April 2014 - Gametime Garb
Impressions - April 2014 - 23
Impressions - April 2014 - 24
Impressions - April 2014 - 25
Impressions - April 2014 - 26
Impressions - April 2014 - 27
Impressions - April 2014 - Top it Off
Impressions - April 2014 - 29
Impressions - April 2014 - 30
Impressions - April 2014 - 31
Impressions - April 2014 - 32
Impressions - April 2014 - 33
Impressions - April 2014 - Creating a Sales Funnel
Impressions - April 2014 - 34a
Impressions - April 2014 - 34b
Impressions - April 2014 - 34c
Impressions - April 2014 - 34d
Impressions - April 2014 - 35
Impressions - April 2014 - 36
Impressions - April 2014 - 37
Impressions - April 2014 - 38
Impressions - April 2014 - 39
Impressions - April 2014 - Passion Becomes Profit
Impressions - April 2014 - 41
Impressions - April 2014 - 42
Impressions - April 2014 - 43
Impressions - April 2014 - Shop Spotlight
Impressions - April 2014 - 45
Impressions - April 2014 - 46
Impressions - April 2014 - 47
Impressions - April 2014 - Embroidery Technique
Impressions - April 2014 - 49
Impressions - April 2014 - 50
Impressions - April 2014 - 51
Impressions - April 2014 - 52
Impressions - April 2014 - 53
Impressions - April 2014 - Embroidery Production
Impressions - April 2014 - 55
Impressions - April 2014 - 56
Impressions - April 2014 - 57
Impressions - April 2014 - 58
Impressions - April 2014 - 59
Impressions - April 2014 - Screen Printing Production
Impressions - April 2014 - 61
Impressions - April 2014 - 62
Impressions - April 2014 - 63
Impressions - April 2014 - Screen Printing Technique
Impressions - April 2014 - 65
Impressions - April 2014 - 66
Impressions - April 2014 - Digital Decorating
Impressions - April 2014 - 68
Impressions - April 2014 - 69
Impressions - April 2014 - 70
Impressions - April 2014 - Classifieds
Impressions - April 2014 - 72
Impressions - April 2014 - Ad Index
Impressions - April 2014 - 74
Impressions - April 2014 - Cover3
Impressions - April 2014 - Cover4
Impressions - April 2014 - I1
Impressions - April 2014 - I2
Impressions - April 2014 - I3
Impressions - April 2014 - I4
Impressions - April 2014 - I5
Impressions - April 2014 - I6
https://www.nxtbook.com/emerald/impressions/202404S
https://www.nxtbook.com/emerald/impressions/202404
https://www.nxtbook.com/emerald/impressions/202403
https://www.nxtbook.com/emerald/impressions/20240102
https://www.nxtbook.com/emerald/impressions/202312
https://www.nxtbook.com/emerald/impressions/20231011
https://www.nxtbook.com/emerald/impressions/20230809
https://www.nxtbook.com/emerald/impressions/2023
https://www.nxtbook.com/emerald/impressions/20230506
https://www.nxtbook.com/emerald/impressions/202304
https://www.nxtbook.com/emerald/impressions/202303
https://www.nxtbook.com/emerald/impressions/20230102
https://www.nxtbook.com/emerald/impressions/202212
https://www.nxtbook.com/emerald/impressions/20221011
https://www.nxtbook.com/emerald/impressions/20220809
https://www.nxtbook.com/emerald/impressions/20220506
https://www.nxtbook.com/emerald/impressions/202204
https://www.nxtbook.com/emerald/impressions/202203
https://www.nxtbook.com/emerald/impressions/20220102
https://www.nxtbook.com/emerald/impressions/202112
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com