Impressions - April 2014 - 46

Shop spotlight

Tees By Tazz
After getting a
Ryonet Silver Press
and winning a contest sponsored
by the same company, Ringel
started landing several big orders.
This included requests from
nearby Moeller High School -
his alma mater - which helped
establish Tees By Tazz in the
decorated apparel business.

a BBC Little Buddy conveyor dryer and a
healthy supply of ink. "It ended up changing
our business from curing ink with a heat gun
to shirts curing within 30 seconds and properly," he says. "The win was a game changer.
It really helped kickstart my business."

DIVING INTO ALL ASPECTS
Still learning the trade, Ringel eventually landed several big orders with his alma

mater, Cincinnati's revered Moeller High
School, which helped pave the way for Tees
By Tazz in 2008. Today, his 1,200-squarefoot shop has a manual screen printing
press, 16" x 20" heat press, sublimation
printer, conveyor dryer, vinyl plotter and
singlehead embroidery machine. The company offers a range of screen printing and
embroidery services for promotional products and sporting equipment.

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Some of the many custom decoration
items it produces include T-shirts, caps,
sport shirts, blankets, koozies, stadium seats,
window clings, trophies, pens and pencils,
sports bottles, key chains, flash drives and
more. Clients include schools, charity organizations, sports teams and corporations.
"We have rebuilt ourselves by diving into
all aspects of the apparel business," Ringel
says. "Today, we're looking at upgrading our
equipment to handle the increasing volume
of business we have coming in. As it looks
right now, 2014 could be our best year yet."
In an up-and-down economy that finally
is showing some signs of life, Tees By Tazz
is thriving because it has created an atmosphere where every customer feels like the
top priority.
"We are starting to get a lot of repeat
business, especially in full-color specialty
prints, cut-and-sew sublimated garments
and rhinestone designs," Ringel says. "It is
rewarding when a customer can walk up to
you and say, 'Thank you for completing our
order with one day's notice and bailing me
out of a jam.' We've had customers come
to us because their regular printer left them
high and dry. It makes a big difference."
Based on the road he has traveled, Ringel understands the importance of delivering on the promises you make in an environment you can manage. "It comes down
to knowing all of your costs - down to the
penny," he says. "Only then can you accurately plan for success."
Today, Ringel and company also are
making a run at marketing their wares via
social media - an outlet that is helping
grow its customer base. "Social media is key
to our clients and their followers," Ringel
says. "We have a tremendous outreach, and
continue to build and expand on it through
Twitter and Facebook."
So, what does the future hold?
"We are growing at a healthy rate and
looking to expand into a new facility in
the summer of 2014," Ringel says. "That
means we will be adding new equipment
monthly and donating our current equipment. Right now, we're looking to add a
6 x 6 color manual press, a 10 x 8 automatic press, full-color plotter/cutter and
6- to 8-head embroidery machine. The future is bright."
Michael J. Pallerino is an award-winning
writer who as written for a number of national
consumer and trade publications. For more information or to comment on this article, email
Michael at mpallerino@gmail.com.
impressionsmag.com

Impressions - April 2014

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