Impressions - June/July 2014 - 40

Transfers are printed onto release papers that require heat
to migrate the image from the paper to the apparel. These customizable
transfers are added to clothing items with a heat press.

long as the apparel items onto which they
are pressed.
A heat press is the greatest investment
a school spirit store can make when creating custom apparel. The good news is
there are affordable heat press options
that would be great for any store setup.
Once this equipment has been attained,
the store should quickly recoup its investment through sales of apparel items made
with custom transfers.
The school should train student employees on how to use the heat press.
This will allow them to make apparel
items as they are ordered. They can even
make quick add-on sales by personalizing
the apparel with customers' names using
heat-applied letter transfers. They should
heat press only a few items in advance for
display purposes, as it's more cost effective
to apply transfers as apparel is ordered.
40

Impressions | June/July 2014

This will help to avoid a surplus in supply
and unneeded inventory. By heat pressing
the apparel as you go, you alleviate the
need for clearance items.
By using custom transfers, school store
employees can create their own designs and
school spirit apparel, and save money by
lowering the costs associated with apparel
made by an outside source. Since the transfers can be customized, they can add transfer
designs to the stock to stay on top of current
trends. Advise school staffers to let student
employees choose their favorite designs and
decide how they would like to see them
customized. Students usually know what
kind of apparel their peers would like. For
extra customization, keep school-colored
letters and numbers in stock to add personalization, such as names, to any design
School stores can offer more than just
apparel. If a customer purchases a mascot

hoodie, there's a good chance he would be
interested in a mug, mouse pad or maybe
even an umbrella. It's possible to customize all of these items with just a heat press
and transfers.
Following are some ideas of what you
can create with a heat press and custom
transfers: T-shirts, sweat shirts, hoodies,
pants, shorts, tote bags, book bags, equipment bags, towels, swim suits, Koozies,
mouse pads, umbrellas, lunch boxes, blankets, scarves, beanies and more.

THE SWEET SPOT

The school spirit store's physical location also is important. When looking for
an ideal spot, advise staff and supervisors
to ﬁnd an area that gets a large amount of
student trafﬁc - such as where students
purchase food. Having a store situated
near the cafeteria can be greatly beneﬁcial
impressionsmag.com

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Impressions - June/July 2014

Table of Contents for the Digital Edition of Impressions - June/July 2014

Impressions - June/July 2014
Table of Contents
First Impressions
From the Show Director
FYI
Product Gallery
ISS Conferences
Printing Profits
Cool Kids
Back to School
Storytelling
Shop Spotlight
Embroidery Design & Digitizing
Embroidery Production
Screen Printing Production
Screen Printing Graphics & Design
Screen Printing Technique
Classifieds
Online Directory
Ad Index
Impressions - June/July 2014 - CT1
Impressions - June/July 2014 - CT2
Impressions - June/July 2014 - Impressions - June/July 2014
Impressions - June/July 2014 - Cover2
Impressions - June/July 2014 - 1
Impressions - June/July 2014 - Table of Contents
Impressions - June/July 2014 - 3
Impressions - June/July 2014 - First Impressions
Impressions - June/July 2014 - 5
Impressions - June/July 2014 - From the Show Director
Impressions - June/July 2014 - 7
Impressions - June/July 2014 - FYI
Impressions - June/July 2014 - 9
Impressions - June/July 2014 - 10
Impressions - June/July 2014 - 11
Impressions - June/July 2014 - 12
Impressions - June/July 2014 - 13
Impressions - June/July 2014 - 14
Impressions - June/July 2014 - 15
Impressions - June/July 2014 - Product Gallery
Impressions - June/July 2014 - 17
Impressions - June/July 2014 - 18
Impressions - June/July 2014 - 19
Impressions - June/July 2014 - 19a
Impressions - June/July 2014 - 19b
Impressions - June/July 2014 - ISS Conferences
Impressions - June/July 2014 - 21
Impressions - June/July 2014 - Printing Profits
Impressions - June/July 2014 - 23
Impressions - June/July 2014 - 24
Impressions - June/July 2014 - 25
Impressions - June/July 2014 - 26
Impressions - June/July 2014 - 27
Impressions - June/July 2014 - Cool Kids
Impressions - June/July 2014 - 29
Impressions - June/July 2014 - 30
Impressions - June/July 2014 - 31
Impressions - June/July 2014 - 32
Impressions - June/July 2014 - 33
Impressions - June/July 2014 - 34
Impressions - June/July 2014 - 35
Impressions - June/July 2014 - 36
Impressions - June/July 2014 - 37
Impressions - June/July 2014 - Back to School
Impressions - June/July 2014 - 39
Impressions - June/July 2014 - 40
Impressions - June/July 2014 - 41
Impressions - June/July 2014 - 42
Impressions - June/July 2014 - 43
Impressions - June/July 2014 - Storytelling
Impressions - June/July 2014 - 45
Impressions - June/July 2014 - 46
Impressions - June/July 2014 - 47
Impressions - June/July 2014 - 48
Impressions - June/July 2014 - 49
Impressions - June/July 2014 - Shop Spotlight
Impressions - June/July 2014 - 51
Impressions - June/July 2014 - Embroidery Design & Digitizing
Impressions - June/July 2014 - 53
Impressions - June/July 2014 - 54
Impressions - June/July 2014 - 55
Impressions - June/July 2014 - 56
Impressions - June/July 2014 - Embroidery Production
Impressions - June/July 2014 - 58
Impressions - June/July 2014 - 59
Impressions - June/July 2014 - 60
Impressions - June/July 2014 - Screen Printing Production
Impressions - June/July 2014 - 62
Impressions - June/July 2014 - 63
Impressions - June/July 2014 - 64
Impressions - June/July 2014 - Screen Printing Graphics & Design
Impressions - June/July 2014 - 66
Impressions - June/July 2014 - 67
Impressions - June/July 2014 - Screen Printing Technique
Impressions - June/July 2014 - 69
Impressions - June/July 2014 - 70
Impressions - June/July 2014 - Classifieds
Impressions - June/July 2014 - 72
Impressions - June/July 2014 - Ad Index
Impressions - June/July 2014 - 74
Impressions - June/July 2014 - Cover3
Impressions - June/July 2014 - Cover4
Impressions - June/July 2014 - ISS1
Impressions - June/July 2014 - ISS2
Impressions - June/July 2014 - ISS3
Impressions - June/July 2014 - ISS4
Impressions - June/July 2014 - ISS5
Impressions - June/July 2014 - ISS6
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