Impressions - June/July 2014 - 43

because students can make merchandise
purchases during lunch. In colleges and
universities, the school spirit shop usually
is a part of the school bookstore.
When it comes to the shop's footprint,
not much space is needed. Using a heat
press and custom transfers requires at least
3' x 3' of space. This can accommodate a
heat press, boxes for blank clothing items
and transfers, and a place to lay finished
customized apparel items. If the location
has more than 3 feet of space, advise adding products such as pencils, notebooks,
flash drives and binders. Include a small
display of the items offered to attract the
interest of potential customers.
Also, advise the staff to keep the school
colors in stock in both apparel and transfers. If they want to keep already-made
apparel in the store but are not sure what
to stock up on, consider general school
spiritwear. Tell employees to make custom apparel in the school's colors, add the
school mascot and keep letters in stock to
add names for extra customization.
A school store teaches students how to

Tell school staffers to let the student
employees choose their favorite designs
and decide how they would like to see them
customized. Students usually know what kind of
apparel their peers would like.
work in a team environment in the roles
that they have been assigned, whether it
is management, advertising, accounting

or sales. If a student's role in the store directly relates to the job he would like to
eventually pursue, then the experience
can even be added to his resume.
For the school itself, the store can take
the place of fundraisers. Schools even can
put a marketing class or the graduating
class in charge of the store for a portion
of the proceeds. Again, each school's situation is unique.
Using custom transfers allows schools
to customize each apparel item differently;
you can even use the same design for different types of apparel items in different
colors. If your local school is interested in
expanding the products offered in its store
or would like to create a school spirit shop
using custom apparel, a heat press and custom transfers will help their businesses develop and grow.
Roseanna Lazarz is a marketing associate at Transfer Express, a manufacturer of
heat-applied transfers. To learn more about
heat-applied transfers and how they can help
schools, visit transferexpress.com.

Use Info*Action #21 at impressionsmag.com/infoaction

impressionsmag.com

June/July 2014 | Impressions

43



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Impressions - June/July 2014

Table of Contents for the Digital Edition of Impressions - June/July 2014

Impressions - June/July 2014
Table of Contents
First Impressions
From the Show Director
FYI
Product Gallery
ISS Conferences
Printing Profits
Cool Kids
Back to School
Storytelling
Shop Spotlight
Embroidery Design & Digitizing
Embroidery Production
Screen Printing Production
Screen Printing Graphics & Design
Screen Printing Technique
Classifieds
Online Directory
Ad Index
Impressions - June/July 2014 - CT1
Impressions - June/July 2014 - CT2
Impressions - June/July 2014 - Impressions - June/July 2014
Impressions - June/July 2014 - Cover2
Impressions - June/July 2014 - 1
Impressions - June/July 2014 - Table of Contents
Impressions - June/July 2014 - 3
Impressions - June/July 2014 - First Impressions
Impressions - June/July 2014 - 5
Impressions - June/July 2014 - From the Show Director
Impressions - June/July 2014 - 7
Impressions - June/July 2014 - FYI
Impressions - June/July 2014 - 9
Impressions - June/July 2014 - 10
Impressions - June/July 2014 - 11
Impressions - June/July 2014 - 12
Impressions - June/July 2014 - 13
Impressions - June/July 2014 - 14
Impressions - June/July 2014 - 15
Impressions - June/July 2014 - Product Gallery
Impressions - June/July 2014 - 17
Impressions - June/July 2014 - 18
Impressions - June/July 2014 - 19
Impressions - June/July 2014 - 19a
Impressions - June/July 2014 - 19b
Impressions - June/July 2014 - ISS Conferences
Impressions - June/July 2014 - 21
Impressions - June/July 2014 - Printing Profits
Impressions - June/July 2014 - 23
Impressions - June/July 2014 - 24
Impressions - June/July 2014 - 25
Impressions - June/July 2014 - 26
Impressions - June/July 2014 - 27
Impressions - June/July 2014 - Cool Kids
Impressions - June/July 2014 - 29
Impressions - June/July 2014 - 30
Impressions - June/July 2014 - 31
Impressions - June/July 2014 - 32
Impressions - June/July 2014 - 33
Impressions - June/July 2014 - 34
Impressions - June/July 2014 - 35
Impressions - June/July 2014 - 36
Impressions - June/July 2014 - 37
Impressions - June/July 2014 - Back to School
Impressions - June/July 2014 - 39
Impressions - June/July 2014 - 40
Impressions - June/July 2014 - 41
Impressions - June/July 2014 - 42
Impressions - June/July 2014 - 43
Impressions - June/July 2014 - Storytelling
Impressions - June/July 2014 - 45
Impressions - June/July 2014 - 46
Impressions - June/July 2014 - 47
Impressions - June/July 2014 - 48
Impressions - June/July 2014 - 49
Impressions - June/July 2014 - Shop Spotlight
Impressions - June/July 2014 - 51
Impressions - June/July 2014 - Embroidery Design & Digitizing
Impressions - June/July 2014 - 53
Impressions - June/July 2014 - 54
Impressions - June/July 2014 - 55
Impressions - June/July 2014 - 56
Impressions - June/July 2014 - Embroidery Production
Impressions - June/July 2014 - 58
Impressions - June/July 2014 - 59
Impressions - June/July 2014 - 60
Impressions - June/July 2014 - Screen Printing Production
Impressions - June/July 2014 - 62
Impressions - June/July 2014 - 63
Impressions - June/July 2014 - 64
Impressions - June/July 2014 - Screen Printing Graphics & Design
Impressions - June/July 2014 - 66
Impressions - June/July 2014 - 67
Impressions - June/July 2014 - Screen Printing Technique
Impressions - June/July 2014 - 69
Impressions - June/July 2014 - 70
Impressions - June/July 2014 - Classifieds
Impressions - June/July 2014 - 72
Impressions - June/July 2014 - Ad Index
Impressions - June/July 2014 - 74
Impressions - June/July 2014 - Cover3
Impressions - June/July 2014 - Cover4
Impressions - June/July 2014 - ISS1
Impressions - June/July 2014 - ISS2
Impressions - June/July 2014 - ISS3
Impressions - June/July 2014 - ISS4
Impressions - June/July 2014 - ISS5
Impressions - June/July 2014 - ISS6
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