Impressions - June/July 2014 - (Page 61)

Screen Printing Production talking SHOP How to Maximize Your Screen Printing Profits Make more money while printing the same number of shirts each time. By Thomas Trimingham, Contributing Writer To increase your profitability, it is important to review sales, art, screen and printing areas for a quick start on retaining profits from the functional process of screen printing. can take advantage of more volume in the future. It is better to refine your process prior to adding more business because an increase in volume doesn't necessarily mean an increase in profit. If a production process is flawed and more orders are pushed through, the company will become less profitable at each increase in demand until it eventually is losing money. The only way to increase profit and make it sustainable is to better systemize current processes first to achieve the best practices in each area so that more work will be organized and set up well. In this manner, maximum profit can be retained from each job. In this article, I will review sales, art, screen and printing areas for a quick start on retaining profits from the functional process of screen printing. You also should consider additional business areas such as accounting, merchandising and billing as critical steps in profit management (this would require another article and can be dependent on your specific system). MORE PROFIT FROM SALES t his may be the most competitive era in the history of printed products. Any customer that wants to get a price quote can go online and, within minutes, have an idea of what a product will cost. However, a smaller, local screen impressionsmag.com printer is fighting an uphill battle when trying to build a loyal customer base in this type of price-driven environment. Before you can reap more profits from increasing your business, it is important to review your current system so that you Screen printing businesses tend to have diverse and unique approaches toward how they generate and close sales. Since so many companies are grown from the ground up, it makes sense that they slowly develop what works and migrate to the best approaches for their individual sales styles. It is difficult to dictate a best practice because of the dramatic variations, but there are a few specific concepts that always can be considered to help maintain and boost profits: June/July 2014 | Impressions 61 http://www.impressionsmag.com

Table of Contents for the Digital Edition of Impressions - June/July 2014

Impressions - June/July 2014
Table of Contents
First Impressions
From the Show Director
FYI
Product Gallery
ISS Conferences
Printing Profits
Cool Kids
Back to School
Storytelling
Shop Spotlight
Embroidery Design & Digitizing
Embroidery Production
Screen Printing Production
Screen Printing Graphics & Design
Screen Printing Technique
Classifieds
Online Directory
Ad Index

Impressions - June/July 2014

http://www.nxtbook.com/nxtbooks/impressions/dd_2020
http://www.nxtbook.com/nxtbooks/impressions/202004
http://www.nxtbook.com/nxtbooks/impressions/202003
http://www.nxtbook.com/nxtbooks/impressions/202002
http://www.nxtbook.com/nxtbooks/impressions/202001
http://www.nxtbook.com/nxtbooks/impressions/201912
http://www.nxtbook.com/nxtbooks/impressions/dd_2019
http://www.nxtbook.com/nxtbooks/impressions/201910
http://www.nxtbook.com/nxtbooks/impressions/201909
http://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
http://www.nxtbook.com/nxtbooks/impressions/201908
http://www.nxtbook.com/nxtbooks/impressions/20190607
http://www.nxtbook.com/nxtbooks/impressions/201905
http://www.nxtbook.com/nxtbooks/impressions/201904
http://www.nxtbook.com/nxtbooks/impressions/201903
http://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
http://www.nxtbook.com/nxtbooks/impressions/201902
http://www.nxtbook.com/nxtbooks/impressions/201901
http://www.nxtbook.com/nxtbooks/impressions/201812
http://www.nxtbook.com/nxtbooks/impressions/dd_2018
http://www.nxtbook.com/nxtbooks/impressions/201810
http://www.nxtbook.com/nxtbooks/impressions/201809
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
http://www.nxtbook.com/nxtbooks/impressions/201808
http://www.nxtbook.com/nxtbooks/impressions/201806
http://www.nxtbook.com/nxtbooks/impressions/201805
http://www.nxtbook.com/nxtbooks/impressions/201804
http://www.nxtbook.com/nxtbooks/impressions/201803
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
http://www.nxtbook.com/nxtbooks/impressions/201802
http://www.nxtbook.com/nxtbooks/impressions/201801
http://www.nxtbook.com/nxtbooks/impressions/201712
http://www.nxtbook.com/nxtbooks/impressions/201710
http://www.nxtbook.com/nxtbooks/impressions/201709
http://www.nxtbook.com/nxtbooks/impressions/201708
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
http://www.nxtbook.com/nxtbooks/impressions/20170607
http://www.nxtbook.com/nxtbooks/impressions/201705
http://www.nxtbook.com/nxtbooks/impressions/201704
http://www.nxtbook.com/nxtbooks/impressions/201703
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
http://www.nxtbook.com/nxtbooks/impressions/201702
http://www.nxtbook.com/nxtbooks/impressions/201701
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
http://www.nxtbook.com/nxtbooks/impressions/201612
http://www.nxtbook.com/nxtbooks/impressions/201610
http://www.nxtbook.com/nxtbooks/impressions/201609
http://www.nxtbook.com/nxtbooks/impressions/201608
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
http://www.nxtbook.com/nxtbooks/impressions/20160607
http://www.nxtbook.com/nxtbooks/impressions/201605
http://www.nxtbook.com/nxtbooks/impressions/201604
http://www.nxtbook.com/nxtbooks/impressions/201603
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
http://www.nxtbook.com/nxtbooks/impressions/201602
http://www.nxtbook.com/nxtbooks/impressions/201601
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
http://www.nxtbook.com/nxtbooks/impressions/201512
http://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
http://www.nxtbook.com/nxtbooks/impressions/201510
http://www.nxtbook.com/nxtbooks/impressions/201509
http://www.nxtbook.com/nxtbooks/impressions/201508
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
http://www.nxtbook.com/nxtbooks/impressions/20150607
http://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
http://www.nxtbook.com/nxtbooks/impressions/201504
http://www.nxtbook.com/nxtbooks/impressions/201503
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
http://www.nxtbook.com/nxtbooks/impressions/201502
http://www.nxtbook.com/nxtbooks/impressions/201501
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
http://www.nxtbook.com/nxtbooks/impressions/201412
http://www.nxtbook.com/nxtbooks/impressions/201410
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
http://www.nxtbook.com/nxtbooks/impressions/201409
http://www.nxtbook.com/nxtbooks/impressions/201408
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
http://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
http://www.nxtbook.com/nxtbooks/impressions/20140607
http://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
http://www.nxtbook.com/nxtbooks/impressions/201404
http://www.nxtbook.com/nxtbooks/impressions/201403
http://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
http://www.nxtbook.com/nxtbooks/impressions/201402
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
http://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
http://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
http://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
http://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
http://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
http://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
http://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
http://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
http://www.nxtbookMEDIA.com