Impressions - June/July 2014 - (Page 68)

tS Screen Printing Technique Flock Printing: A Closer Look Add this athletic or fashion embellishment to your decorating arsenal for increased profits. By James Ortolani, Contributing Writer Greeting card manufacturers use flock as a 3-D special effect on their cards, and the automotive industry uses it to cover the insides of glove boxes, floor mats and other interior parts that need a plush look and feel. Flock finishes also are used as sound-deadening material to reduce buzz, squeak and rattle problems with automotive parts in a car's interior. In the textile-decoration industry, flock can be applied to garments in many different ways, including direct flocking, flock transfers, CAD-CUT flock and via the sonic fusion method. Following are closer looks at each of these processes. PROCESS: DIRECT FLOCKING Chris Blancho of New World Graphix, Fort Scott, Kan., is cutting flock transfer paper off the roll to be printed. His company specializes in flock transfer production. d ecorating garments with flock is a technique that has been practiced for decades and could be considered the first real "special effect" for garment decoration. Flock gained popularity in the 1950s as a way to personalize bowling shirts with a team name emblazoned on the back and an individual bowler's name located over the pocket. Since those early years, the popularity of this decoration option has come and gone in the fashion world. Flock provides a 3-D, plush feel with vibrant colors that can't be duplicated by any other printing method. It has withstood the test of time as a great alternative to standard screen printing and embroidery. 68 Impressions | June/July 2014 What is flock? It is a versatile material that provides a smooth, velvet-like feel to a printed graphic. Flock fibers most commonly are made from synthetic materials like rayon, nylon or polyester, but also are available in acrylic and polypropylene. Manufacturing flock fibers involves an extrusion process whereby the material is melted and injected through a metal die with tiny holes. When the fibers exit the die (in a thread-like fashion), they are laser cut to exacting lengths from 0.5-2.0 millimeters in length. After being extruded and cut, the fibers are then bagged and boxed for shipment to various manufacturers in the textile, greeting card, automotive industries, and more. This flocking method requires making separate screens for each of a design's colors in a way that's similar to traditional screen printing. But instead of printing with traditional inks, flock adhesive is printed onto the garment and flock fibers (loaded into a Plexiglas hopper) are distributed across the wet adhesive. While the fibers are being applied to the wet adhesive, the garment passes through an electrostatic field that makes each fiber stand up vertically, embedding the tips of Flock as an apparel decorating process got its roots in the athletic market, where it remains popular today.

Table of Contents for the Digital Edition of Impressions - June/July 2014

Impressions - June/July 2014
Table of Contents
First Impressions
From the Show Director
Product Gallery
ISS Conferences
Printing Profits
Cool Kids
Back to School
Shop Spotlight
Embroidery Design & Digitizing
Embroidery Production
Screen Printing Production
Screen Printing Graphics & Design
Screen Printing Technique
Online Directory
Ad Index

Impressions - June/July 2014