Impressions - September 2014 - 43

A typical DTG printer prints images directly to the apparel using inkjet technology. Water-based ink
that is PVC-free and non-phthalate is available for most units.

surface of the material. This pre-treatment
may introduce non-eco-friendly agents
into the process. In addition, pre-treatments may be required when printing on
dark garments as well.
SUBLIMATION: New technology has
delivered sublimation inks that qualify as
"green ink" in that they are water-based.
And, as such, are measurably less harmful to the environment than any solventbased ink currently being touted in the
industry...eco-, bio- or traditional.
The VOC-free nature of a water-based
ink provides a safer work environment
for production employees as well - a
fact that can be verified by reviewing
MSDS sheets.
EMBROIDERY: This production process relies on thread and backing. The two
most common threads are polyester and
rayon, both of which are synthetic.
Traditional backing is made up of polyester fibers and viscose, which is the filler
that holds the poly fibers together. Ecofriendly backing is made the same way,
but the content is composed of recycled
plastic fibers, wood pulp and/or recycled
cardboard. The quality of the backing is
still high, but the impact on the planet is
much less.
Embroidery machines use little power
and no chemicals. One exception is with
impressionsmag.com

appliqué, which requires some form of
adhesive in the process, but this makes
up a small percentage of the embroidered
products produced annually.
Selling green apparel and decoration
is a lot more involved than just offering
products that claim to be eco-friendly.
They key is education and involvement,
combined with a certain degree of skepticism. Of course you have to source garments as well, but since there are plenty of
suppliers it really comes down to sorting
out what meets the requirements of the
market you are trying to serve.
Editor's Note: For more on marketing and
selling green apparel, look for Jimmy's article
in a future Impressions Newsletter. To sign up,
visit impressionsmag.com and see on the newsletter sign-up box on the right-hand side.
Award-winning author and international
speaker Jimmy Lamb has more than 20 years
of apparel decoration experience. He currently
is manager of communications for Sawgrass
Technologies, Charleston. S.C. For more information or to comment on this article, email
Jimmy at jlamb@sawgrassink.com.
Hear Jimmy speak at the Imprinted
Sportswear Shows (ISS). For reduced
conference pricing, visit issshows.com.

September 2014 | Impressions

43

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Impressions - September 2014

Table of Contents for the Digital Edition of Impressions - September 2014

Impressions - September 2014
Contents
First Impressions
From the Show Director
FYI
Product Gallery
ISS Conferences
Outerwear Amounts to Lucrative Layers
Top Tips to Improve T-Shirt Print Quality
How Green is Your Green?
Social Work
Shop Spotlight
Embroidery Technique
Embroidery Design & Digitizing
Screen Printing Production
Screen Printing Technique
Digital Decorating
Online Directory
Tech Tips
Classifieds
Ad Index
Impressions - September 2014 - CT1
Impressions - September 2014 - CT2
Impressions - September 2014 - Impressions - September 2014
Impressions - September 2014 - Cover2
Impressions - September 2014 - 1
Impressions - September 2014 - Contents
Impressions - September 2014 - 3
Impressions - September 2014 - First Impressions
Impressions - September 2014 - 5
Impressions - September 2014 - From the Show Director
Impressions - September 2014 - 7
Impressions - September 2014 - FYI
Impressions - September 2014 - 9
Impressions - September 2014 - 10
Impressions - September 2014 - 11
Impressions - September 2014 - 12
Impressions - September 2014 - 13
Impressions - September 2014 - 14
Impressions - September 2014 - 15
Impressions - September 2014 - Product Gallery
Impressions - September 2014 - 17
Impressions - September 2014 - 18
Impressions - September 2014 - 19
Impressions - September 2014 - 19a
Impressions - September 2014 - 19b
Impressions - September 2014 - ISS Conferences
Impressions - September 2014 - 21
Impressions - September 2014 - Outerwear Amounts to Lucrative Layers
Impressions - September 2014 - 23
Impressions - September 2014 - 24
Impressions - September 2014 - 25
Impressions - September 2014 - 26
Impressions - September 2014 - 27
Impressions - September 2014 - 28
Impressions - September 2014 - 29
Impressions - September 2014 - 30
Impressions - September 2014 - 31
Impressions - September 2014 - Top Tips to Improve T-Shirt Print Quality
Impressions - September 2014 - 33
Impressions - September 2014 - 34
Impressions - September 2014 - 35
Impressions - September 2014 - 36
Impressions - September 2014 - 37
Impressions - September 2014 - How Green is Your Green?
Impressions - September 2014 - 39
Impressions - September 2014 - 40
Impressions - September 2014 - 41
Impressions - September 2014 - 42
Impressions - September 2014 - 43
Impressions - September 2014 - Social Work
Impressions - September 2014 - 45
Impressions - September 2014 - 46
Impressions - September 2014 - 47
Impressions - September 2014 - 48
Impressions - September 2014 - 49
Impressions - September 2014 - Shop Spotlight
Impressions - September 2014 - 51
Impressions - September 2014 - Embroidery Technique
Impressions - September 2014 - 53
Impressions - September 2014 - 54
Impressions - September 2014 - 55
Impressions - September 2014 - Embroidery Design & Digitizing
Impressions - September 2014 - 57
Impressions - September 2014 - 58
Impressions - September 2014 - 59
Impressions - September 2014 - Screen Printing Production
Impressions - September 2014 - 61
Impressions - September 2014 - 62
Impressions - September 2014 - Screen Printing Technique
Impressions - September 2014 - 64
Impressions - September 2014 - 65
Impressions - September 2014 - Digital Decorating
Impressions - September 2014 - 67
Impressions - September 2014 - Online Directory
Impressions - September 2014 - 69
Impressions - September 2014 - Tech Tips
Impressions - September 2014 - Classifieds
Impressions - September 2014 - 72
Impressions - September 2014 - Ad Index
Impressions - September 2014 - 74
Impressions - September 2014 - Cover3
Impressions - September 2014 - Cover4
Impressions - September 2014 - ISS1
Impressions - September 2014 - ISS2
Impressions - September 2014 - ISS3
Impressions - September 2014 - ISS4
Impressions - September 2014 - ISS5
Impressions - September 2014 - ISS6
https://www.nxtbook.com/emerald/impressions/202404S
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https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
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