Impressions - October 2014 - 47
try avoiding shades of red as the blank
wearable. Instead, offer red decoration
on a white or alternate-color garment to
achieve the desired color combination.
Next, understand your garment suppliers. There is nothing worse than getting a request for performancewear, flipping through
a catalog and starting your first experience
with a 50-shirt order that goes wrong. Invest some time into sourcing wearables
now. Dial in a range of transfer types that
work on the garments you want to supply
and be confident in the results. You can take
control of the sales process and define your
performancewear line to the customer, and
everyone will be happier with the result.
Finally, understand your transfer suppliers. Take the time to discuss transfer
options for performancewear with them.
There are companies with complete product lines designed with low-temperature
adhesives for printing on performancewear. Options include metallic materials,
printable glitters, reflectives, clear matte
and gloss products, neons, etc. These all
are designed to help your business grow in
this lucrative category.
A business would do well to separate
performancewear printing products from
the "business-as-usual" products. Although
most transfers will stick and stay on polyester, you simply should not put a standard transfer onto a high-end performance
fabric and expect sellable results devoid of
the pitfalls discussed.
Josh Ellsworth is general manager for
Stahls' CAD-CUTdirect.com, a direct-frommanufacturer source for heat-applied films.
For more information or to comment on this
article, email Josh at josh@cadcutdirect.com
or visit joshellsworth.com.
Use Info*Action #28 at impressionsmag.com/infoaction
impressionsmag.com
October/November 2014 | Impressions
47
http://www.CAD-CUTdirect.com
http://www.joshellsworth.com
http://www.conde.com
http://www.conde.com
http://www.impressionsmag.com/infoaction
http://www.impressionsmag.com
Impressions - October 2014
Table of Contents for the Digital Edition of Impressions - October 2014
Impressions - October 2014
Contents
First Impressions
From the Show Director
FYI
Product Gallery
ISS Conferences
Let's Get Digital!
On the Move
The Heat is On
Hitting the Right Target
Shop Spotlight
Embroidery Production
Screen Printing Production
Screen Printing Graphics & Design
Digital Decorating
Classifieds
Online Directory
Ad Index
Impressions - October 2014 - CT1
Impressions - October 2014 - CT2
Impressions - October 2014 - Impressions - October 2014
Impressions - October 2014 - Cover2
Impressions - October 2014 - 1
Impressions - October 2014 - Contents
Impressions - October 2014 - 3
Impressions - October 2014 - First Impressions
Impressions - October 2014 - 5
Impressions - October 2014 - From the Show Director
Impressions - October 2014 - 7
Impressions - October 2014 - FYI
Impressions - October 2014 - 9
Impressions - October 2014 - 10
Impressions - October 2014 - 11
Impressions - October 2014 - 12
Impressions - October 2014 - 13
Impressions - October 2014 - 14
Impressions - October 2014 - 15
Impressions - October 2014 - Product Gallery
Impressions - October 2014 - 17
Impressions - October 2014 - 18
Impressions - October 2014 - 19
Impressions - October 2014 - 19a
Impressions - October 2014 - 19b
Impressions - October 2014 - ISS Conferences
Impressions - October 2014 - 21
Impressions - October 2014 - Let's Get Digital!
Impressions - October 2014 - 23
Impressions - October 2014 - 24
Impressions - October 2014 - 25
Impressions - October 2014 - 26
Impressions - October 2014 - 27
Impressions - October 2014 - 28
Impressions - October 2014 - 29
Impressions - October 2014 - 30
Impressions - October 2014 - 31
Impressions - October 2014 - 32
Impressions - October 2014 - 33
Impressions - October 2014 - On the Move
Impressions - October 2014 - 35
Impressions - October 2014 - 36
Impressions - October 2014 - 37
Impressions - October 2014 - 38
Impressions - October 2014 - 39
Impressions - October 2014 - The Heat is On
Impressions - October 2014 - 41
Impressions - October 2014 - 42
Impressions - October 2014 - 43
Impressions - October 2014 - 44
Impressions - October 2014 - 45
Impressions - October 2014 - 46
Impressions - October 2014 - 47
Impressions - October 2014 - Hitting the Right Target
Impressions - October 2014 - 49
Impressions - October 2014 - 50
Impressions - October 2014 - 51
Impressions - October 2014 - Shop Spotlight
Impressions - October 2014 - 53
Impressions - October 2014 - Embroidery Production
Impressions - October 2014 - 55
Impressions - October 2014 - 56
Impressions - October 2014 - 57
Impressions - October 2014 - Screen Printing Production
Impressions - October 2014 - 59
Impressions - October 2014 - 60
Impressions - October 2014 - 61
Impressions - October 2014 - 62
Impressions - October 2014 - 63
Impressions - October 2014 - Screen Printing Graphics & Design
Impressions - October 2014 - 65
Impressions - October 2014 - 66
Impressions - October 2014 - 67
Impressions - October 2014 - Digital Decorating
Impressions - October 2014 - 69
Impressions - October 2014 - 70
Impressions - October 2014 - Classifieds
Impressions - October 2014 - 72
Impressions - October 2014 - Ad Index
Impressions - October 2014 - 74
Impressions - October 2014 - Cover3
Impressions - October 2014 - Cover4
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https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
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https://www.nxtbook.com/nxtbooks/impressions/201701
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https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
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