Impressions - February 2015 - 4

first IMPRESSIONS
THE SPORTS AND APPAREL GROUP
Editorial Office

1145 Sanctuary Parkway, Suite 355 Alpharetta, GA 30009

EDITORIAL

EDITOR IN CHIEF
MARCIA DERRYBERRY | (770) 291-5574
mderryberry@impressionsmag.com
SENIOR EDITOR
JAMAR LASTER | (770) 291-5578
jlaster@impressionsmag.com

Socialize
Much?

o you use social media sites to their utmost potential? I don't mean in
terms of promoting your own company via Facebook or Twitter pages -
that's an entirely different topic. I mean as far as paying attention to what
people are talking about and how it pertains to your business.
For example, on Facebook, there are dozens of groups dedicated to embroidery,
digital and screen-printing decorators like yourself. They are chock full of information through trending topics to which the community contributes. By joining
these groups and the conversation, you can learn new techniques, find solutions
to business frustrations and meet new friends who are decorators like you. Also,
industry experts often jump in with their input and advice, making these groups a
valuable source of information.
During a recent discussion in one of the Facebook groups for screen printers,
one decorator asked about how to deal with a customer who claims to be short
one or two shirts, when he knows for a fact he counted, recounted and sent the
correct number of shirts with the order. Answers came from across the country
with great advice from people who have found a solution to this problem.
I keep up with as many groups as I can and I learn a lot. I also find decorators
whose work intrigues me, and I can get to know them and often find opportunities to share their insights or showcase their work in Impressions.
Such was the case this past Sunday when, while perusing a group called Teach
Me That (specializing in bling and foil technologies), I saw a gorgeous design that
I knew I wanted for an upcoming Impressions cover. I reached out to the decorator,
who happened to be from Australia, and she is thrilled to be sending me a sample
for a spring cover shoot. I made a new friend, too.
So don't limit your social media experience to solely promoting your company.
Look for industry groups to join, then listen and take part. You'll be amazed at
what you learn and who you'll get to know - #jointheconversation.

Marcia Derryberry
EDITOR IN CHIEF

To comment on this editorial or to express your views on other

matters, address your e-mail to mderryberry@impressionsmag.com.
4

Impressions | February 2015

MANAGING EDITOR
MICHELLE M. HAVICH | (770) 291-5412
mhavich@impressionsmag.com
ASSOCIATE EDITOR
LAUREN MITCHELL | (770) 291-5403
lmitchell@impressionsmag.com
CONTRIBUTING WRITERS
MARK A. COUDRAY, RICK DAVIS, DEBORAH JONES,
GREG KITSON, JIMMY LAMB,
JENNIFER A. MORRELL, JAMES ORTOLANI
VICE PRESIDENT/CONTENT
DOUG HOPE
SENIOR VICE PRESIDENT
ROY TURNER

ART

ART DIRECTOR
WENDI VAN ELDIK | (770) 291-5520
wendi.vaneldik@emeraldexpo.com
GRAPHIC DESIGNER
DENISE FIELDS | (770) 291-5487
denise.fields@emeraldexpo.com

ADVERTISING

PUBLISHER
LAURIE GONZ | (972) 694-0107
laurie.gonz@emeraldexpo.com
SENIOR ACCOUNT EXECUTIVE
JEANINE MORGAN | (972) 694-0108
jeanine.morgan@emeraldexpo.com
SENIOR ACCOUNT EXECUTIVE - CLASSIFIEDS
DIANE KENNEDY | (770) 291-5519
diane.kennedy@emeraldexpo.com

PRODUCTION

PRODUCTION DIRECTOR
NAN MCDOWELL | (770) 291-5480
nan.mcdowell@emeraldexpo.com
PRODUCTION MANAGER
TERRI HILL | (770) 291-5481
TERRI.HILL@emeraldexpo.com

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Impressions - February 2015

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