Impressions - October/November 2015 - 4

first IMPRESSIONS
THE SPORTS AND APPAREL GROUP
Editorial Office

1145 Sanctuary Parkway, Suite 355 Alpharetta, GA 30009

"I Want it
Now!"

o

n a recent business trip, three colleagues
and I were approached by four screaming
cab drivers coming at us at the bottom of
an escalator. They were all shouting for us to take
their cabs, while pushing each other out of the way to grab our suitcases. We
needed transportation, but this was too much. It was intimidating, if not scary.
We quickly decided we would take Uber in the future. Admittedly, I'm the last
person in my circles to download a driving services app. But all the "cool kids" were
doing it, so I jumped on board.
I couldn't believe it. Our driver - kind and helpful - arrived literally within
three minutes of being contacted via the app. His car was nice, the drive to the
airport was pleasant and we got there without the unnecessary commotion caused
by the fighting cab drivers.
I soon found myself hooked. I was officially a part of the "on-demand" craze
and vowed to never wait for a cab again if I could help it. Uber was so fast and
easy, with payment on the spot and a relaxing way to get from point A to point B.
I was reminded of the character Veruca Salt in the movie "Willy Wonka and the
Chocolate Factory," where she exclaimed, "Don't care how, I want now!"
Count me in. I want it now, too.
This on-demand craze is nothing new to apparel decorators. Your clients want
their goods and your services completed as quickly as possible. Associate Editor
Lauren Mitchell Volker touches on this in her article, "On the Front Lines"
(page 42), which shares insights form apparel decorators on the coming year. This
industry outlook report notes that the gap is closing and shows no signs of slowing
when it comes to customers placing orders and their expectations on when they
should receive them.
The digital arena is helping with this, as digital decorating is ideal as an ondemand embellishment process. But embroiderers and screen printers are feeling
the squeeze, too. You have to adjust your workflow to accommodate your customers' schedules. Failing to do so may result in losing the order. So try to manage
customers' expectations up front and become the go-to decorator who can get
quality work done with a fast turnaround. Your clients will be as happy as I was
in discovering Uber for my on-demand needs.

Marcia Derryberry
EDITOR IN CHIEF

To comment on this editorial or to express your views on other

matters, address your e-mail to mderryberry@impressionsmag.com.
4

Impressions | October/November 2015

EDITORIAL

EDITOR IN CHIEF
MARCIA DERRYBERRY | (770) 291-5574
mderryberry@impressionsmag.com
SENIOR EDITOR
JAMAR LASTER | (770) 291-5578
jlaster@impressionsmag.com
MANAGING EDITOR
MICHELLE M. HAVICH | (770) 291-5412
mhavich@impressionsmag.com
ASSOCIATE EDITOR
LAUREN MITCHELL VOLKER | (770) 291-5403
lauren.volker@emeraldexpo.com
ASSOCIATE EDITOR
JOHN BURNS | (770) 291-5415
john.burns@emeraldexpo.com
CONTRIBUTING WRITERS
MARSHALL ATKINSON, MARK A. COUDRAY,
CONNIE SMITH, THOMAS TRIMINGHAM
VICE PRESIDENT/CONTENT
DOUG HOPE
SENIOR VICE PRESIDENT
ROY TURNER

ART

ART DIRECTOR
WENDI VAN ELDIK | (770) 291-5520
wendi.vaneldik@emeraldexpo.com
GRAPHIC DESIGNER
DENISE FIELDS | (770) 291-5487
denise.fields@emeraldexpo.com

ADVERTISING

PUBLISHER
LAURIE GONZ | (972) 694-0107
laurie.gonz@emeraldexpo.com
SENIOR ACCOUNT EXECUTIVE
JEANINE MORGAN | (972) 694-0108
jeanine.morgan@emeraldexpo.com
SENIOR ACCOUNT EXECUTIVE - CLASSIFIEDS
DIANE KENNEDY | (770) 291-5519
diane.kennedy@emeraldexpo.com

PRODUCTION

PRODUCTION DIRECTOR
NAN MCDOWELL | (770) 291-5480
nan.mcdowell@emeraldexpo.com
PRODUCTION MANAGER
TERRI HILL | (770) 291-5481
TERRI.HILL@emeraldexpo.com

CUSTOMER SERVICE

BACK ISSUES | (800) 697-8859
SUBSCRIPTIONS | (800) 697-8859
nimp@omeda.com
REPRINTS AND EPRINTS
THE YGS GROUP
ANASTASIA MINICHINO | (800) 501-9571 X100
anastasia.minichino@theygsgroup.com
www.theygsgroup.com
LIST RENTAL
CONTACT YOUR TERRITORY MANAGER OR:
GREGRY GILROY | (845) 201-5329
gregry.gilroy@reachmarketing.com
SCAN THE CODE BELOW TO SUBSCRIBE!

Impressions is a trademark owned exclusively
by Emerald Expositions, LLC.
Copyright © 2015. Emerald Expositions, LLC.
All rights reserved.

impressionsmag.com


http://www.theygsgroup.com http://www.impressionsmag.com

Impressions - October/November 2015

Table of Contents for the Digital Edition of Impressions - October/November 2015

Impressions - October/November 2015
Contents
First Impressions
From the Show Director
FYI
Product Gallery
ISS Conferences
On Design
Mega Multimedia
Performance Perfection
The Digital Directive
On the Front Lines
Mark Your Calendar
Shop Spotlight
Embroidery Production
Screen Printing Production
Digital Decorating
Classifieds
Online Directory
Ad Index
Impressions - October/November 2015 - CT1
Impressions - October/November 2015 - CT2
Impressions - October/November 2015 - Impressions - October/November 2015
Impressions - October/November 2015 - Cover2
Impressions - October/November 2015 - 1
Impressions - October/November 2015 - Contents
Impressions - October/November 2015 - 3
Impressions - October/November 2015 - First Impressions
Impressions - October/November 2015 - 5
Impressions - October/November 2015 - From the Show Director
Impressions - October/November 2015 - 7
Impressions - October/November 2015 - FYI
Impressions - October/November 2015 - 9
Impressions - October/November 2015 - 10
Impressions - October/November 2015 - 11
Impressions - October/November 2015 - 12
Impressions - October/November 2015 - 13
Impressions - October/November 2015 - 14
Impressions - October/November 2015 - 15
Impressions - October/November 2015 - Product Gallery
Impressions - October/November 2015 - 17
Impressions - October/November 2015 - 18
Impressions - October/November 2015 - 19
Impressions - October/November 2015 - 19a
Impressions - October/November 2015 - 19b
Impressions - October/November 2015 - ISS Conferences
Impressions - October/November 2015 - 21
Impressions - October/November 2015 - On Design
Impressions - October/November 2015 - 23
Impressions - October/November 2015 - Mega Multimedia
Impressions - October/November 2015 - 25
Impressions - October/November 2015 - 26
Impressions - October/November 2015 - 27
Impressions - October/November 2015 - 28
Impressions - October/November 2015 - 29
Impressions - October/November 2015 - Performance Perfection
Impressions - October/November 2015 - 31
Impressions - October/November 2015 - 32
Impressions - October/November 2015 - 33
Impressions - October/November 2015 - 34
Impressions - October/November 2015 - 35
Impressions - October/November 2015 - The Digital Directive
Impressions - October/November 2015 - 37
Impressions - October/November 2015 - 38
Impressions - October/November 2015 - 39
Impressions - October/November 2015 - 40
Impressions - October/November 2015 - 41
Impressions - October/November 2015 - On the Front Lines
Impressions - October/November 2015 - 43
Impressions - October/November 2015 - 44
Impressions - October/November 2015 - 45
Impressions - October/November 2015 - 46
Impressions - October/November 2015 - 47
Impressions - October/November 2015 - Mark Your Calendar
Impressions - October/November 2015 - 49
Impressions - October/November 2015 - 50
Impressions - October/November 2015 - 51
Impressions - October/November 2015 - Shop Spotlight
Impressions - October/November 2015 - 53
Impressions - October/November 2015 - Embroidery Production
Impressions - October/November 2015 - 55
Impressions - October/November 2015 - 56
Impressions - October/November 2015 - Screen Printing Production
Impressions - October/November 2015 - 58
Impressions - October/November 2015 - 59
Impressions - October/November 2015 - Digital Decorating
Impressions - October/November 2015 - 61
Impressions - October/November 2015 - 62
Impressions - October/November 2015 - 63
Impressions - October/November 2015 - Classifieds
Impressions - October/November 2015 - Ad Index
Impressions - October/November 2015 - 66
Impressions - October/November 2015 - Cover3
Impressions - October/November 2015 - Cover4
Impressions - October/November 2015 - FW1
Impressions - October/November 2015 - FW2
Impressions - October/November 2015 - FW3
Impressions - October/November 2015 - FW4
Impressions - October/November 2015 - FW5
Impressions - October/November 2015 - FW6
https://www.nxtbook.com/emerald/impressions/202404
https://www.nxtbook.com/emerald/impressions/202403
https://www.nxtbook.com/emerald/impressions/20240102
https://www.nxtbook.com/emerald/impressions/202312
https://www.nxtbook.com/emerald/impressions/20231011
https://www.nxtbook.com/emerald/impressions/20230809
https://www.nxtbook.com/emerald/impressions/2023
https://www.nxtbook.com/emerald/impressions/20230506
https://www.nxtbook.com/emerald/impressions/202304
https://www.nxtbook.com/emerald/impressions/202303
https://www.nxtbook.com/emerald/impressions/20230102
https://www.nxtbook.com/emerald/impressions/202212
https://www.nxtbook.com/emerald/impressions/20221011
https://www.nxtbook.com/emerald/impressions/20220809
https://www.nxtbook.com/emerald/impressions/20220506
https://www.nxtbook.com/emerald/impressions/202204
https://www.nxtbook.com/emerald/impressions/202203
https://www.nxtbook.com/emerald/impressions/20220102
https://www.nxtbook.com/emerald/impressions/202112
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com