Impressions - January 2016 - 54
think.
SHOP TALK
make.
Like this article? Read these and other
Shop Talk articles at impressionsmag.com.
do.
A MuchNeeded Jolt
A risk turned into a major reward for
this Georgia printer, thanks to help from others.
BY JENNIFER A. MORRELL, CONTRIBUTING WRITER
IT STARTED IN his high school graphic-arts class
in the 1990s. That is where Jason Lansdell, owner
of Rome, Ga.-based High Voltage Prints, learned
about the printing industry, including the basics
of computer art and running an offset press.
Six years later, he was set to accept a job as
an offset press operator. Then, the phone rang.
"On the weekend before I was to start in the
offset world again, I got a call from a screenprint shop offering me an opportunity," Lansdell
recalls. "I accepted the job and started my journey
in screen printing."
Learning The Ropes
Lansdell says his background in the offset world
actually helped build a skill set that prepared
him to operate a screen-printing press.
The company beta
tested new technology
in M&R equipment,
including automatic
presses and dryers.
P.54
I M P R E S S I O N S M A G . C O M JANUARY 2016
"I started at the bottom," he
says. "I shot film every day back
in those days, a far step behind
the technology we have today. I
cleaned screens [and] started on
an ancient manual printer that,
after all those years, still held
good registration, and eventually
worked my way up to auto printing,
[became] a shop manager, and then
[went] out on my own."
He started High Voltage in 2011,
a decision that involved a leap
of faith that Lansdell says he's
glad he took. "I had made a decent living working for someone
else's shop, but I didn't have
much when I left," he says. "I
sold my house, paid off all of
my debt, borrowed enough from my
retirement fund to pay rent on a
building and jumped right in."
Working in the printing business for 12 years meant Lansdell
had fostered many friendships
with industry veterans. Two of
those friends joined him at High
Voltage, one as a business partner
and the other as an employee.
Armed with a facility and industry knowledge, the trio needed
equipment and customers. Lansdell
says more friends in the printing
industry came to his aid.
A Helping Hand
As customers fell into place for
High Voltage, more good fortune
Above
High Voltage
Prints owner Jason
Lansdell borrowed
money from his
retirement fund
to pay for the
shop's rent.
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Impressions - January 2016
Table of Contents for the Digital Edition of Impressions - January 2016
Impressions - January 2016
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
Impressions Awards Winners
Tees Still Trending
Sworn to Perform
Use Tech to Build Trust
Shop Talk
Embroidery Design & Digitizing
Screen Printing Production
Sublimation
Direct-To-Garment
Heat-Printing
Classifieds
Ad Index/Online Directory
Impressions - January 2016 - CT1
Impressions - January 2016 - CT2
Impressions - January 2016 - Impressions - January 2016
Impressions - January 2016 - Cover2
Impressions - January 2016 - 1
Impressions - January 2016 - Contents
Impressions - January 2016 - 3
Impressions - January 2016 - 4
Impressions - January 2016 - 5
Impressions - January 2016 - First Impressions
Impressions - January 2016 - 7
Impressions - January 2016 - From the Show Director
Impressions - January 2016 - 9
Impressions - January 2016 - Overheard
Impressions - January 2016 - 11
Impressions - January 2016 - 12
Impressions - January 2016 - 13
Impressions - January 2016 - 14
Impressions - January 2016 - 15
Impressions - January 2016 - First Look
Impressions - January 2016 - 17
Impressions - January 2016 - 18
Impressions - January 2016 - 19
Impressions - January 2016 - 19a
Impressions - January 2016 - 19b
Impressions - January 2016 - Scene at ISS
Impressions - January 2016 - 21
Impressions - January 2016 - On Design
Impressions - January 2016 - 23
Impressions - January 2016 - Impressions Awards Winners
Impressions - January 2016 - 25
Impressions - January 2016 - 26
Impressions - January 2016 - 27
Impressions - January 2016 - 28
Impressions - January 2016 - 29
Impressions - January 2016 - 30
Impressions - January 2016 - 31
Impressions - January 2016 - 32
Impressions - January 2016 - 33
Impressions - January 2016 - 34
Impressions - January 2016 - 35
Impressions - January 2016 - Tees Still Trending
Impressions - January 2016 - 37
Impressions - January 2016 - 38
Impressions - January 2016 - 39
Impressions - January 2016 - 40
Impressions - January 2016 - 41
Impressions - January 2016 - 42
Impressions - January 2016 - 43
Impressions - January 2016 - Sworn to Perform
Impressions - January 2016 - 45
Impressions - January 2016 - 46
Impressions - January 2016 - 47
Impressions - January 2016 - Use Tech to Build Trust
Impressions - January 2016 - 49
Impressions - January 2016 - 50
Impressions - January 2016 - 51
Impressions - January 2016 - 52
Impressions - January 2016 - 53
Impressions - January 2016 - Shop Talk
Impressions - January 2016 - 55
Impressions - January 2016 - Embroidery Design & Digitizing
Impressions - January 2016 - 57
Impressions - January 2016 - 58
Impressions - January 2016 - 59
Impressions - January 2016 - Screen Printing Production
Impressions - January 2016 - 61
Impressions - January 2016 - 62
Impressions - January 2016 - 63
Impressions - January 2016 - 64
Impressions - January 2016 - 65
Impressions - January 2016 - Sublimation
Impressions - January 2016 - 67
Impressions - January 2016 - 68
Impressions - January 2016 - 69
Impressions - January 2016 - Direct-To-Garment
Impressions - January 2016 - 71
Impressions - January 2016 - 72
Impressions - January 2016 - 73
Impressions - January 2016 - 74
Impressions - January 2016 - 75
Impressions - January 2016 - Heat-Printing
Impressions - January 2016 - 77
Impressions - January 2016 - 78
Impressions - January 2016 - 79
Impressions - January 2016 - Classifieds
Impressions - January 2016 - Ad Index/Online Directory
Impressions - January 2016 - 82
Impressions - January 2016 - Cover3
Impressions - January 2016 - Cover4
Impressions - January 2016 - ISS1
Impressions - January 2016 - ISS2
Impressions - January 2016 - ISS3
Impressions - January 2016 - ISS4
Impressions - January 2016 - ISS5
Impressions - January 2016 - ISS6
https://www.nxtbook.com/emerald/impressions/202404S
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https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
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