Impressions - February 2016 - 10
opening
thoughts
OVERHEARD
To read more industry news, go to impressionsmag.com/news.
Beautiful
Blends
FOR THE FIRST TIME in its 20-year history, Alternative has
launched a 50/50 collection. The company constantly experiments
with new cuts, styles, colors and fabrics to evolve its offerings to
customers, says Nurain Alicharan, the company's social media and
PR coordinator.
"That's how we landed on our vintage-inspired 50/50 collection,"
she says. "We weren't consciously trying to enter a new market; we
were trying to make something our customers would love. It's really
for anyone who is tired of the same old blends and commoditized
products."
The company wants its 50/50 crew-neck tee, "The Keeper," to instantly become a go-to everyday favorite, Alicharan adds. "We found
that blending the softness of cotton with the durability of polyester
allowed The Keeper to stay breathable and cool during activity, while
also holding its shape and color over time," she says. "We were so
happy with the new 50/50 fabrication that we developed a full line
of 50/50 styles, 11 in all."
"It feels like we are launching our next big thing," says Evan Toporek,
CEO, Alternative. "It's tough to project sales, but initial reaction has
been so overwhelming that we already have our factories booked solid
with orders for the next six months and we are opening additional
capacity to meet demand."
The company tests many printing methods each time it launches
a new fabrication. This particular fabric holds up well regardless of
being printed with plastisol or discharge ink, according to Alicharan.
For more information, visit alternativeapparel.com. - M.D.
"The Keeper," part of Alternative's
new 50/50 collection.
SGIA TAPS NEW
PRESIDENT, CEO
P.10
THE SPECIALTY GRAPHIC IMAGING ASSOCIATION (SGIA), Fairfax, Va.,
announced that Ford Bowers of Miller Zell Inc. will become its new
president and CEO, effective Feb. 1. ¶ Bowers succeeds Michael
Robertson, who led the association for nearly 33 years. ¶ During the
past nine years, Bowers has served as the vice president of operations
for Miller Zell Inc. and general manager of the Miller Zell Graphic
Center. He led the company through the transition from analog to
mostly digital print production. He also attained G7 qualification
in several printing methodologies, as well as Sustainable Green
Printing Partnership (SGP) certification. ¶ Robertson's 33 years
of service include 15 years as president and CEO, during which he
oversaw exponential advancement in the industry and the association.
¶ For more information, visit sgia.org. - L.V.
L.V.
I M P R E S S I O N S M A G . C O M FEBRUARY 2016
http://www.impressionsmag.com/news
http://www.alternativeapparel.com
http://www.sgia.org
http://www.IMPRESSIONSMAG.COM
Impressions - February 2016
Table of Contents for the Digital Edition of Impressions - February 2016
Impressions - February 2016
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
Plackets & Wovens Pushing Ahead
Inside the Embroidery Evolution
Market Watch: B2C vs. B2B
Shop Talk
Embroidery Design & Digitizing
Embroidery Production
Screen Printing Production
Sublimation
Direct-To-Garment
Heat Printing
Ad Index/Online Directory
Classifieds
Impressions - February 2016 - CT1
Impressions - February 2016 - CT2
Impressions - February 2016 - Impressions - February 2016
Impressions - February 2016 - Cover2
Impressions - February 2016 - 1
Impressions - February 2016 - Contents
Impressions - February 2016 - 3
Impressions - February 2016 - 4
Impressions - February 2016 - 5
Impressions - February 2016 - First Impressions
Impressions - February 2016 - 7
Impressions - February 2016 - From the Show Director
Impressions - February 2016 - 9
Impressions - February 2016 - Overheard
Impressions - February 2016 - 11
Impressions - February 2016 - 12
Impressions - February 2016 - 13
Impressions - February 2016 - 14
Impressions - February 2016 - 15
Impressions - February 2016 - First Look
Impressions - February 2016 - 17
Impressions - February 2016 - 18
Impressions - February 2016 - Scene at ISS
Impressions - February 2016 - 19a
Impressions - February 2016 - 19b
Impressions - February 2016 - On Design
Impressions - February 2016 - 21
Impressions - February 2016 - Plackets & Wovens Pushing Ahead
Impressions - February 2016 - 23
Impressions - February 2016 - 24
Impressions - February 2016 - 25
Impressions - February 2016 - 26
Impressions - February 2016 - 27
Impressions - February 2016 - Inside the Embroidery Evolution
Impressions - February 2016 - 29
Impressions - February 2016 - 30
Impressions - February 2016 - 31
Impressions - February 2016 - Market Watch: B2C vs. B2B
Impressions - February 2016 - 33
Impressions - February 2016 - Shop Talk
Impressions - February 2016 - 35
Impressions - February 2016 - Embroidery Design & Digitizing
Impressions - February 2016 - 37
Impressions - February 2016 - 38
Impressions - February 2016 - 39
Impressions - February 2016 - Embroidery Production
Impressions - February 2016 - 41
Impressions - February 2016 - Screen Printing Production
Impressions - February 2016 - 43
Impressions - February 2016 - Sublimation
Impressions - February 2016 - 45
Impressions - February 2016 - 46
Impressions - February 2016 - 47
Impressions - February 2016 - Direct-To-Garment
Impressions - February 2016 - 49
Impressions - February 2016 - 50
Impressions - February 2016 - 51
Impressions - February 2016 - Heat Printing
Impressions - February 2016 - 53
Impressions - February 2016 - 54
Impressions - February 2016 - 55
Impressions - February 2016 - Ad Index/Online Directory
Impressions - February 2016 - Classifieds
Impressions - February 2016 - 58
Impressions - February 2016 - Cover3
Impressions - February 2016 - Cover4
Impressions - February 2016 - ISS1
Impressions - February 2016 - ISS2
Impressions - February 2016 - ISS3
Impressions - February 2016 - ISS4
Impressions - February 2016 - ISS5
Impressions - February 2016 - ISS6
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https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
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https://www.nxtbook.com/nxtbooks/impressions/201912
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https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
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https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
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https://www.nxtbook.com/nxtbooks/impressions/201408
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https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
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