con tents Features 24 03/201 6 Pretty Meets Practical 30 Use Bling to Boost Margins 34 IP Law: A Primer 38 Are Custom Orders Costing You? 42 Easy Does It 06 First Impressions 08 From the Show Director 10 Overheard 16 First Look 20 Scene at ISS 22 On Design Think.Make.Do. 48 Shop Talk 50 Embroidery Production 54 Screen Printing Production 58 Sublimation 62 Direct-To-Garment 66 Heat Printing 72 Classifieds 73 Ad Index/Online Directory P.2 I M P R E S S I O N S M A G . C O M MARCH 2016 ON THE COVER: GARMENT COURTESY OF NEXT LEVEL APPAREL. EMBELLISHMENT BY ALLUSIVE BUTTERFLY, ORLANDO, FLA. PHOTOGRAPHY BY BLAKE TYERS PHOTOGRAPHY, ATHENS, GA OpeningThoughtshttp://www.IMPRESSIONSMAG.COM