Instead of losing money, take these steps to turn a profit. By Marco Pena, Contributing Writer C USTOM WORK COMPRISES the very thread of the decoration industry. It carries a high perceived value, which means you typically can charge a premium. The availability of new printing and embroidery technology now makes custom work not only feasible, but also profitable. It seems like the perfect scenario: You buy a blank garment at a low cost, add some thread or ink - or perhaps both - for minimal cost, mark it up 200% or more and make money. What could possibly go wrong? P.38 I M P R E S S I O N S M A G . C O M MARCH 2016 Maybe you are doing custom work now and are nowhere near as profitable as you hoped you'd be. Unfortunately, this scenario is too common. I regularly hear of business owners who are disheartened that they have fallen short in the profit column of their sales sheets but can't figure out why. They have a good markup, have fairly quick turnaround times, ink and thread costs are minimal and they are getting a killer deal on the garment. So what's the problem?http://www.IMPRESSIONSMAG.COM