Impressions - March 2016 - 4

impressions
Cancun from
Señor Frogs...
I had an awesome
mullet and was
on crutches.

If you could turn back
Panama
City Beach...
airbrushed with
'Marcia Loves
Scott' on neon!

time and go on Spring Break,
where would your souvenir
T- s h i r t c o m e f r o m ?

the sports and apparel group
Editorial Office
1145 Sanctuary Parkway, Suite 355 Alpharetta, GA 30009

editorial
Editor in Chief Marcia Derryberry (770) 291-5574
mderryberry@impressionsmag.com
Executive Editor Jamar Laster (770) 291-5578
jlaster@impressionsmag.com
Managing Editor Michelle M. Havich (770) 291-5412
mhavich@impressionsmag.com
Associate Editor Lauren Mitchell (770) 291-5403
lauren.volker@emeraldexpo.com
Associate Editor John Burns (770) 291-5415
john.burns@emeraldexpo.com
Contributing Writers
Shira Allego, Brian Burr, Terry Combs, Rick Davis,
Dave Dennings, Amanda Greenspon, Michael Mascitto,
James Ortolani, Marco Pena, Matt Vassalo,
Peggy Waters
Senior Vice President Roy Turner

customer service
back issues (800) 697-8859
subscriptions (800) 697-8859
nimp@omeda.com
Reprints And Eprints
The YGS Group
Anastasia Minichino (800) 501-9571 x100
anastasia.minichino@theygsgroup.com
theygsgroup.com

list rental
Contact your territory manager or:
Gregry Gilroy (845) 201-5329
gregry.gilroy@reachmarketing.com

Art Director Wendi Van Eldik (770) 291-5520
wendi.vaneldik@emeraldexpo.com
Senior Graphic Designer Chris Drew (770) 291-5450
chris.drew@emeraldexpo.com

Atlantic City  March 17-19
Nashville  May 19-21 
Orlando  September 10-12
Fort Worth October 6-8

sales
Group Show Director Jeff Brown (770) 291-5426
jeff.brown@emeraldexpo.com
Senior Account Executive Sarah Mallett (770) 291-5418
sarah.mallett@emeraldexpo.com
Account Executive Lee Wright (770) 291-5486
lee.wright@emeraldexpo.com

operations
emerald expostions
Chief Executive Officer and President
David Loechner
Chief Financial Officer and Treasurer
Philip Evans
Chief Information Officer
Bill Charles

art

imprinted sportswear shows

Vice President, General Counsel and Secretary
David Gosling
Senior Vice President, Operations
Lori Jenks

Operations Manager Josh Carruth (770) 781-7905
josh.carruth@emeraldexpo.com

conference
Conference Manager Sydney Stanfield (770) 291-5402
sydney.stanfield@emeraldexpo.com

marketing
Marketing Director Anne Estes (770) 291-5423
anne.estes@emeraldexpo.com

Senior Vice President, Digital
Teresa Reilly

advertising
Publisher Laurie Gonz (972) 694-0107
laurie.gonz@emeraldexpo.com
Senior Account Executive
Jeanine Morgan (972) 694-0108
jeanine.morgan@emeraldexpo.com
Senior Account Executive - Classifieds
Diane Kennedy (770) 291-5519
diane.kennedy@emeraldexpo.com

Senior Vice President, Marketing Services
Joanne Wheatley
Vice President, Human Resources
Eileen Deady
Vice President, Corporate Operations
Denise Bashem

Fort Lauderdale...
what a week!
A neon T-shirt with
foil lettering!

production
Production Director Nan McDowell (770) 291-5480
nan.mcdowell@emeraldexpo.com
Production Manager Terri Hill (770) 291-5481
terri.hill@emeraldexpo.com

VOLUME 39, ISSUE 9, IMPRESSIONS, (USPS NUMBER 426-070; ISSN 1043-6839) IS PUBLISHED MONTHLY, EXCEPT COMBINED IN JUNE/JULY
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LLC. All rights reserved.

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I M P R E S S I O N S M A G . C O M MARCH 2016


http://www.theygsgroup.com http://www.IMPRESSIONSMAG.COM

Impressions - March 2016

Table of Contents for the Digital Edition of Impressions - March 2016

Impressions - March 2016
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
Pretty Meets Practical
Use Bling to Boost Margins
IP Law: A Primer
Are Custom Orders Costing You?
Easy Does It
Shop Talk
Embroidery Production
Screen Printing Production
Sublimation
Direct-To-Garment
Heat Printing
Classifieds
Ad Index/Online Directory
Impressions - March 2016 - CT1
Impressions - March 2016 - CT2
Impressions - March 2016 - Impressions - March 2016
Impressions - March 2016 - Cover2
Impressions - March 2016 - 1
Impressions - March 2016 - Contents
Impressions - March 2016 - 3
Impressions - March 2016 - 4
Impressions - March 2016 - 5
Impressions - March 2016 - First Impressions
Impressions - March 2016 - 7
Impressions - March 2016 - From the Show Director
Impressions - March 2016 - 9
Impressions - March 2016 - Overheard
Impressions - March 2016 - 11
Impressions - March 2016 - 12
Impressions - March 2016 - 13
Impressions - March 2016 - 14
Impressions - March 2016 - 15
Impressions - March 2016 - First Look
Impressions - March 2016 - 17
Impressions - March 2016 - 18
Impressions - March 2016 - 19
Impressions - March 2016 - 19a
Impressions - March 2016 - 19b
Impressions - March 2016 - Scene at ISS
Impressions - March 2016 - 21
Impressions - March 2016 - On Design
Impressions - March 2016 - 23
Impressions - March 2016 - Pretty Meets Practical
Impressions - March 2016 - 25
Impressions - March 2016 - 26
Impressions - March 2016 - 27
Impressions - March 2016 - 28
Impressions - March 2016 - 29
Impressions - March 2016 - Use Bling to Boost Margins
Impressions - March 2016 - 31
Impressions - March 2016 - 32
Impressions - March 2016 - 33
Impressions - March 2016 - IP Law: A Primer
Impressions - March 2016 - 35
Impressions - March 2016 - 36
Impressions - March 2016 - 37
Impressions - March 2016 - Are Custom Orders Costing You?
Impressions - March 2016 - 39
Impressions - March 2016 - 40
Impressions - March 2016 - 41
Impressions - March 2016 - Easy Does It
Impressions - March 2016 - 43
Impressions - March 2016 - 44
Impressions - March 2016 - 45
Impressions - March 2016 - 46
Impressions - March 2016 - 47
Impressions - March 2016 - Shop Talk
Impressions - March 2016 - 49
Impressions - March 2016 - Embroidery Production
Impressions - March 2016 - 51
Impressions - March 2016 - 52
Impressions - March 2016 - 53
Impressions - March 2016 - Screen Printing Production
Impressions - March 2016 - 55
Impressions - March 2016 - 56
Impressions - March 2016 - 57
Impressions - March 2016 - Sublimation
Impressions - March 2016 - 59
Impressions - March 2016 - 60
Impressions - March 2016 - 61
Impressions - March 2016 - Direct-To-Garment
Impressions - March 2016 - 63
Impressions - March 2016 - 64
Impressions - March 2016 - 65
Impressions - March 2016 - Heat Printing
Impressions - March 2016 - 67
Impressions - March 2016 - 68
Impressions - March 2016 - 69
Impressions - March 2016 - 70
Impressions - March 2016 - 71
Impressions - March 2016 - Classifieds
Impressions - March 2016 - Ad Index/Online Directory
Impressions - March 2016 - 74
Impressions - March 2016 - Cover3
Impressions - March 2016 - Cover4
Impressions - March 2016 - N1
Impressions - March 2016 - N2
Impressions - March 2016 - N3
Impressions - March 2016 - N4
Impressions - March 2016 - N5
Impressions - March 2016 - N6
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https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
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