Impressions - May 2016 - 64

think.
make.
do.

SUBLIMATION
Like this article? Read more sublimation articles
at impressionsmag.com/digitaldecorating.

Sublimation
Ups the Ante
A look at product innovations and marketplace transformations
related to this burgeoning decoration process.
BY CHRISTOPHER BERNAT, CONTRIBUTING WRITER

Though they aren't focused on sublimation,
several decorators who have added this
decorating technique to their traditional
screen-printing businesses have seen it
grow faster and produce better margins
than the more traditional processes their
shops offer.
It seems like during the past three years,
such businesses have enjoyed a series of
"killer apps" that took the consumer and
promotional markets by storm, and made
sublimation a new buzz-worthy term for

thousands of people. For the uninitiated,
killer apps are great new substrates or
print-concept combinations that have
captured the imagination of the consumer
and introduced a whole new facet to the
printed apparel business.
Many sublimators have enjoyed the
feverish demand from allover-printed
(AOP)T-shirts and sweat shirts.This particular substrate/print-concept combination
continues to be in demand, but has tapered
off slightly from a couple of years ago. Now,

this product category is being driven by
superior graphics usage.Translation:The
better the artist, the better the sales.
Hook 'Em with SPF
Since 2015, there has been a dramatic increase in sublimation for outdoor markets.
From fishing tournaments and outdoor
races of all types to beach yoga and surfing
clubs, the combination of wicking fabrics
and sun protection factor (SPF) seem to be
driving consumer behavior. Sublimation
being embedded into the fabric makes it
a vastly superior decorating technology
for segments where comfort and moisture
management truly matter.
A big part of this segment's growth
has been the increased availability of
sublimation-certified colors that work well
with the process. Lighter coastal colors like
sea grass, arctic blue and pearl grey; outdoor colors like sage; and bright tones like
citrus can function well with sublimation.
SPF is undoubtedly a growth engine for
sublimation printers who focus on the
outdoor markets.
Coming Down the Pike

The Dead or Alive brand,
currently offered at online
retailers like Amazon.com, is
enjoying double-digit growth
thanks in part to the power
of AOP sublimation.

P.64

I M P R E S S I O N S M A G . C O M MAY 2016

Following are a few sublimation application
trends that will increase in popularity in
the second half of 2016:
An Arms' Length of Value: If you
live in the United States, it is hard to miss
all the cool graphics on the gridiron, baseball diamond and even the pitch of the


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Impressions - May 2016

Table of Contents for the Digital Edition of Impressions - May 2016

Impressions - May 2016
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
Innovation in the Trenches
The Knits Just Keep On Comin’
Innovation Sparks Screen-Printing Success
Stitching Staples Get Upgrades
Digital Shines in the Spotlight
Shop Talk
Embroidery Production
Screen Printing Production
Screen Printing Graphics & Design
Sublimation
Direct-To-Garment
Heat Printing
Classifieds
Ad Index/Online Directory
Impressions - May 2016 - CT1
Impressions - May 2016 - CT2
Impressions - May 2016 - Impressions - May 2016
Impressions - May 2016 - Cover2
Impressions - May 2016 - 1
Impressions - May 2016 - Contents
Impressions - May 2016 - 3
Impressions - May 2016 - 4
Impressions - May 2016 - 5
Impressions - May 2016 - First Impressions
Impressions - May 2016 - 7
Impressions - May 2016 - From the Show Director
Impressions - May 2016 - 9
Impressions - May 2016 - Overheard
Impressions - May 2016 - 11
Impressions - May 2016 - 12
Impressions - May 2016 - 13
Impressions - May 2016 - 14
Impressions - May 2016 - 15
Impressions - May 2016 - 15a
Impressions - May 2016 - 15b
Impressions - May 2016 - First Look
Impressions - May 2016 - 17
Impressions - May 2016 - 18
Impressions - May 2016 - Scene at ISS
Impressions - May 2016 - On Design
Impressions - May 2016 - 21
Impressions - May 2016 - Innovation in the Trenches
Impressions - May 2016 - 23
Impressions - May 2016 - 24
Impressions - May 2016 - 25
Impressions - May 2016 - 26
Impressions - May 2016 - 27
Impressions - May 2016 - The Knits Just Keep On Comin’
Impressions - May 2016 - 29
Impressions - May 2016 - 30
Impressions - May 2016 - 31
Impressions - May 2016 - Innovation Sparks Screen-Printing Success
Impressions - May 2016 - 33
Impressions - May 2016 - 34
Impressions - May 2016 - 35
Impressions - May 2016 - Stitching Staples Get Upgrades
Impressions - May 2016 - 37
Impressions - May 2016 - 38
Impressions - May 2016 - 39
Impressions - May 2016 - Digital Shines in the Spotlight
Impressions - May 2016 - 41
Impressions - May 2016 - 42
Impressions - May 2016 - 43
Impressions - May 2016 - 44
Impressions - May 2016 - 45
Impressions - May 2016 - 46
Impressions - May 2016 - 47
Impressions - May 2016 - 48
Impressions - May 2016 - 49
Impressions - May 2016 - 50
Impressions - May 2016 - 51
Impressions - May 2016 - 52
Impressions - May 2016 - 53
Impressions - May 2016 - Shop Talk
Impressions - May 2016 - 55
Impressions - May 2016 - Embroidery Production
Impressions - May 2016 - 57
Impressions - May 2016 - Screen Printing Production
Impressions - May 2016 - 59
Impressions - May 2016 - 60
Impressions - May 2016 - Screen Printing Graphics & Design
Impressions - May 2016 - 62
Impressions - May 2016 - 63
Impressions - May 2016 - Sublimation
Impressions - May 2016 - 65
Impressions - May 2016 - 66
Impressions - May 2016 - Direct-To-Garment
Impressions - May 2016 - 68
Impressions - May 2016 - 69
Impressions - May 2016 - Heat Printing
Impressions - May 2016 - 71
Impressions - May 2016 - Classifieds
Impressions - May 2016 - Ad Index/Online Directory
Impressions - May 2016 - 74
Impressions - May 2016 - Cover3
Impressions - May 2016 - Cover4
Impressions - May 2016 - N1
Impressions - May 2016 - N2
Impressions - May 2016 - N3
Impressions - May 2016 - N4
Impressions - May 2016 - N5
Impressions - May 2016 - N6
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