Impressions - May 2016 - 67

think.
DIRECT-TO-GARMENT

make.

Like this article? Read more direct-to-garment printing
articles at impressionsmag.com/digitaldecorating.

do.

More Dollars
With DTG
Follow this advice to maximize profits
with this decorating discipline.
BY JOHN LEDREW, CONTRIBUTING WRITER

Most businesses follow the standard checklist for marketing and advertising their
direct-to-garment (DTG) printing services.
Set up a website, find ways to improve
their Google ranking and search engine
optimization (SEO), advertise online and
via traditional media, etc.
If you own a reliable DTG printer, you
can increase your product sales with little
to no advertising budget.Yes, you should
create a website, do SEO work and register

your business. But you also should do the
following four free things that are only
possible with DTG printing.
Use Your Competitors
Most off-the-street customers today will
not order in the 144- to 5,000-piece range;
rather, these new customers will order
between five and 30 pieces. Customers
are being trained to believe they can

order fully custom one-off apparel with the
click of a mouse. If your competitors do
not have a reliable DTG printer, they are
struggling to service the needs of lowervolume customers.
Reach out to local garment decorators and screen printers to introduce your
DTG capabilities. Create contract pricing
that would entice your competitors
to send you their expensive and hardearned prospects.
No technology on the market is better
suited for full-color, high-quality, lowvolume runs. Capitalize on this. When
your competitors have to turn their prospects away because they can't facilitate
low-volume runs, have them turn those
prospects over to you.
Use DTG's Portability

DTG's portability means
you can take your printer
to events - such as a car
show - take pictures of
customers, upload them
and print on site.

Take your printer to events and sell custom
shirts on the spot. Historically, reliability
and maintenance issues prevented DTG
printers from leaving a decorated apparel
shop's climate-controlled environment.
DTG is becoming more reliable, durable
and easy to maintain. Because of that, it
also can be portable.
Search your local area for basketball,
baseball, volleyball, golf, swimming and
other events. Take your printer to fairs,
festivals and car shows. You can simply
create a few templates unique to each
event, take pictures of customers as a team,
individuals or in front of their cars, upload
them and print.Think outside the shop.

MAY 2016

P.67


http://www.impressionsmag.com/digitaldecorating

Impressions - May 2016

Table of Contents for the Digital Edition of Impressions - May 2016

Impressions - May 2016
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
Innovation in the Trenches
The Knits Just Keep On Comin’
Innovation Sparks Screen-Printing Success
Stitching Staples Get Upgrades
Digital Shines in the Spotlight
Shop Talk
Embroidery Production
Screen Printing Production
Screen Printing Graphics & Design
Sublimation
Direct-To-Garment
Heat Printing
Classifieds
Ad Index/Online Directory
Impressions - May 2016 - CT1
Impressions - May 2016 - CT2
Impressions - May 2016 - Impressions - May 2016
Impressions - May 2016 - Cover2
Impressions - May 2016 - 1
Impressions - May 2016 - Contents
Impressions - May 2016 - 3
Impressions - May 2016 - 4
Impressions - May 2016 - 5
Impressions - May 2016 - First Impressions
Impressions - May 2016 - 7
Impressions - May 2016 - From the Show Director
Impressions - May 2016 - 9
Impressions - May 2016 - Overheard
Impressions - May 2016 - 11
Impressions - May 2016 - 12
Impressions - May 2016 - 13
Impressions - May 2016 - 14
Impressions - May 2016 - 15
Impressions - May 2016 - 15a
Impressions - May 2016 - 15b
Impressions - May 2016 - First Look
Impressions - May 2016 - 17
Impressions - May 2016 - 18
Impressions - May 2016 - Scene at ISS
Impressions - May 2016 - On Design
Impressions - May 2016 - 21
Impressions - May 2016 - Innovation in the Trenches
Impressions - May 2016 - 23
Impressions - May 2016 - 24
Impressions - May 2016 - 25
Impressions - May 2016 - 26
Impressions - May 2016 - 27
Impressions - May 2016 - The Knits Just Keep On Comin’
Impressions - May 2016 - 29
Impressions - May 2016 - 30
Impressions - May 2016 - 31
Impressions - May 2016 - Innovation Sparks Screen-Printing Success
Impressions - May 2016 - 33
Impressions - May 2016 - 34
Impressions - May 2016 - 35
Impressions - May 2016 - Stitching Staples Get Upgrades
Impressions - May 2016 - 37
Impressions - May 2016 - 38
Impressions - May 2016 - 39
Impressions - May 2016 - Digital Shines in the Spotlight
Impressions - May 2016 - 41
Impressions - May 2016 - 42
Impressions - May 2016 - 43
Impressions - May 2016 - 44
Impressions - May 2016 - 45
Impressions - May 2016 - 46
Impressions - May 2016 - 47
Impressions - May 2016 - 48
Impressions - May 2016 - 49
Impressions - May 2016 - 50
Impressions - May 2016 - 51
Impressions - May 2016 - 52
Impressions - May 2016 - 53
Impressions - May 2016 - Shop Talk
Impressions - May 2016 - 55
Impressions - May 2016 - Embroidery Production
Impressions - May 2016 - 57
Impressions - May 2016 - Screen Printing Production
Impressions - May 2016 - 59
Impressions - May 2016 - 60
Impressions - May 2016 - Screen Printing Graphics & Design
Impressions - May 2016 - 62
Impressions - May 2016 - 63
Impressions - May 2016 - Sublimation
Impressions - May 2016 - 65
Impressions - May 2016 - 66
Impressions - May 2016 - Direct-To-Garment
Impressions - May 2016 - 68
Impressions - May 2016 - 69
Impressions - May 2016 - Heat Printing
Impressions - May 2016 - 71
Impressions - May 2016 - Classifieds
Impressions - May 2016 - Ad Index/Online Directory
Impressions - May 2016 - 74
Impressions - May 2016 - Cover3
Impressions - May 2016 - Cover4
Impressions - May 2016 - N1
Impressions - May 2016 - N2
Impressions - May 2016 - N3
Impressions - May 2016 - N4
Impressions - May 2016 - N5
Impressions - May 2016 - N6
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
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