Impressions - June/July 2016 - 12

opening
thoughts

OVERHEARD

Fruit of the Loom
Ads Feature
Decorators

FRUIT OF THE LOOM, Bowling Green, Ky., announced a
new ad campaign featuring noted decorators and their exclusive
designs created with the company's HD Cotton.
The ads will appear in leading trade publications and online,
and on the website, decorators can explore a gallery and learn how
the designs were printed.
"We know that decorators become fans when they actually try
their designs on HD Cotton, so we wanted to make it easy for
them to do that," says Tony Iannuzzi, senior vice president, for
the company's activewear division. "Seeing is believing when it
comes to the results you get with this high-density fabric, which
has an incredibly smooth print surface."
The printers featured in the ad campaign are Don and
Carson Cowles of Wild West Shirt Co., Richard Patino of F&E
Sportswear Corp., Lon Winters of Graphic Elephants and Todd
Weikel of Weikel Sportswear Inc. They were selected based on a
variety of factors, including years in business, decorating experience,
frequency of HD Cotton use and more.
For more information, visit fruitactivewear.com/hdcotton. - J.B.

The new Fruit of the Loom ad campaign features decorators such as
Lon Winters of Graphic Elephants.

WHAT'S
NEW

ACTION ENGINEERING, Lilburn, Ga., has partnered with Atlanta-based technology service
provider Speartek to launch a new online shopping experience. The revamped website
streamlines the product-selection process into a one-page experience, according to
Derek Griffin, president of Speartek. By combining manufacturers and sizes on a single
page and offering a unique filtering process, Speartek developed a way for customers
to quickly select one product out of more than 100 options. Instructional videos also
have been added to the website to show how pallets, floodbars, squeegees and more can
be replaced.
AMERICAN & EFIRD (A&E), Mt. Holly, N.C., has unveiled Colorlink, the company's first
mobile app with a focus on thread color. Colorlink encourages interactive collaboration in order to connect teams across design and production channels. Available for
Android and Apple phones and tablets, it was created to serve as an end-to-end tool to
connect designers and production managers when selecting thread color. The company's
goal for the app is to give designers and manufacturer's an easy-to-use thread-colorcollaboration tool that not only provides color inspiration, but also streamlines
access to its global color platform and Colorlink palette.
INKSOFT, Albuquerque, has released a free guide on its website called "Capturing Summer
Camp Business," which is the first in a series called "GROW: Marketing Ideas for Print
Shops." Guides will focus on the industry's profitable niches and offer information
about the customer base, suggested products and ways to capitalize on opportunities.

P.12

I M P R E S S I O N S M A G . C O M JUNE/JULY 2016

http://www.fruitactivewear.com/hdcotton http://www.IMPRESSIONSMAG.COM

Impressions - June/July 2016

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