offering e-commerce or a webstore greatly reduces the amount of labor that is needed to make a sale, follow-through still is a necessary part of establishing and keeping a customer relationship. You want to ensure that the shopping cart you use allows you to gather information from online clients so that you can confirm their orders and send subsequent marketing emails about other products in which they may be interested. Another important function of a shopping cart is the ability to discover why the customer didn't make a purchase or left the site in the middle of one. This allows you to follow up and make changes that may result in a sale next time. J.P. Hunt is one of the founders of InkSoft, a company that offers a comprehensive business suite including an online designer, e-commerce platform and other business tools. He also is the vice president of sales and marketing. For more information or to comment on this article, email J.P. at jphunt@inksoft.com; visit the website at inksoft.com. "The world now uses smartphones to shop, do research and get information." Make sure your website is mobile friendly to ensure you are not losing business. Make Your Website Mobile Friendly Because so many of today's consumers search for goods and services from their smartphones and tablets, it's important that your website is mobile friendly. A mobile-responsive website optimizes and displays content so that it is suitable for the smaller screen size. The goal is looking professional no matter where a prospect is viewing your website. Today's modern web design standards consider mobile responsiveness and have this built into the site design. The website code detects which browser and device the visitor is using and will display the appropriate website presentation. Use Info*Action #18 at impressionsmag.com/infoaction AUGUST 2016 P.45http://www.inksoft.com http://tinyurl.com/stahls-awss http://www.stahls.com http://www.stahls.com http://espanol.stahls.com http://www.impressionsmag.com/infoaction