Impressions - August 2016 - 49
Personal branding is a fun way
to upsell, encourage personal
expression and increase revenue.
Personal Branding
There are many ways to personally brand
monogrammed items, so you may want to
do some of the thinking for your customer.
Find stock designs for items that come
to mind and create an inspiration board,
showing how initials can be combined with
the personal preferences that automatically
brand an individual.Your customer may
even choose a design instead of initials to
proclaim personalization.The suggestions
will make customers aware of so much
more that embroidery can do to brand
an item as their own.
Sports & Teams
With the sports apparel and fitness clothing
When monogramming for a
married couple, the surname
should appear larger in the
middle, while the initials of his
and her first names appear on
either side.
industry in the United States expected to
reach $196.2 billion by 2020, according
to Global Industry Analysts Inc., and the
obvious desire of sports enthusiasts to
support their teams, the notion of personalizing orders in this niche seems like
a no-brainer, right? Well, the idea comes
with a caveat - a huge one, in fact.
Unless you are licensed to sell items
with the logos, names, numbers and colors of trademarked teams, don't do it.
From professional sports teams to those
of colleges and universities, if you copy
and profit from the sale of an item that
has been customized with a trademarked
logo, you are endangering yourself and
your business.
Since major sports teams, and private
and public universities derive a substantial
profit from the sale of licensed products,
you can't embroider a team's logo, name
or color on anything if you don't have the
license to do so. However, in this large and
lucrative sector of sports apparel, don't
overlook local high schools and corporate
teams that are looking for customized
logos, choosing their own colors and perhaps a mascot. Summer camps with teams
also present an opportunity to embroider
multiple pieces with a sports logo that you
may be involved in creating.
AUGUST 2016
P.49
Impressions - August 2016
Table of Contents for the Digital Edition of Impressions - August 2016
Impressions - August 2016
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
Love, Peace and Fleece
Promo Power
Pick Me!
Caution: Consultant Needed
It’s Tune-Up Time
Shop Talk
Embroidery Production
Screen Printing Production
Screen Printing Graphics & Design
Sublimation
Direct-To-Garment
Heat Printing
Ad Index/Online Directory
Classifieds
Impressions - August 2016 - CT1
Impressions - August 2016 - CT2
Impressions - August 2016 - Impressions - August 2016
Impressions - August 2016 - Cover2
Impressions - August 2016 - 1
Impressions - August 2016 - Contents
Impressions - August 2016 - 3
Impressions - August 2016 - 4
Impressions - August 2016 - 5
Impressions - August 2016 - First Impressions
Impressions - August 2016 - 7
Impressions - August 2016 - From the Show Director
Impressions - August 2016 - 9
Impressions - August 2016 - Overheard
Impressions - August 2016 - 11
Impressions - August 2016 - 12
Impressions - August 2016 - 13
Impressions - August 2016 - 14
Impressions - August 2016 - 15
Impressions - August 2016 - First Look
Impressions - August 2016 - 17
Impressions - August 2016 - 18
Impressions - August 2016 - 19
Impressions - August 2016 - 19a
Impressions - August 2016 - 19b
Impressions - August 2016 - Scene at ISS
Impressions - August 2016 - 21
Impressions - August 2016 - On Design
Impressions - August 2016 - 23
Impressions - August 2016 - Love, Peace and Fleece
Impressions - August 2016 - 25
Impressions - August 2016 - 26
Impressions - August 2016 - 27
Impressions - August 2016 - 28
Impressions - August 2016 - 29
Impressions - August 2016 - Promo Power
Impressions - August 2016 - 31
Impressions - August 2016 - 32
Impressions - August 2016 - 33
Impressions - August 2016 - Pick Me!
Impressions - August 2016 - 35
Impressions - August 2016 - 36
Impressions - August 2016 - 37
Impressions - August 2016 - Caution: Consultant Needed
Impressions - August 2016 - 39
Impressions - August 2016 - 40
Impressions - August 2016 - 41
Impressions - August 2016 - It’s Tune-Up Time
Impressions - August 2016 - 43
Impressions - August 2016 - 44
Impressions - August 2016 - 45
Impressions - August 2016 - Shop Talk
Impressions - August 2016 - 47
Impressions - August 2016 - Embroidery Production
Impressions - August 2016 - 49
Impressions - August 2016 - 50
Impressions - August 2016 - Screen Printing Production
Impressions - August 2016 - 52
Impressions - August 2016 - 53
Impressions - August 2016 - Screen Printing Graphics & Design
Impressions - August 2016 - 55
Impressions - August 2016 - 56
Impressions - August 2016 - Sublimation
Impressions - August 2016 - 58
Impressions - August 2016 - 59
Impressions - August 2016 - Direct-To-Garment
Impressions - August 2016 - 61
Impressions - August 2016 - Heat Printing
Impressions - August 2016 - 63
Impressions - August 2016 - Ad Index/Online Directory
Impressions - August 2016 - Classifieds
Impressions - August 2016 - 66
Impressions - August 2016 - Cover3
Impressions - August 2016 - Cover4
Impressions - August 2016 - I1
Impressions - August 2016 - I2
Impressions - August 2016 - I3
Impressions - August 2016 - I4
Impressions - August 2016 - I5
Impressions - August 2016 - I6
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https://www.nxtbook.com/nxtbooks/impressions/202004
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https://www.nxtbook.com/nxtbooks/impressions/202002
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https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
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https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
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https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
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https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
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https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
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