Impressions - September 2016 - 32
Take a step back and consider your shop, process and final product
from a different point of view.
By Keirstin Townsend,
Contributing Writer
S A SHOP owner or staff member
who is daily entrenched in the
decorated apparel business, you
probably no longer think about
the minutiae involved in the production
process for great-looking apparel.
Sorting and counting hundreds of garments has become methodical and easy.
When you see one vibrant color on a black
shirt, you know it's really two. Your shop
is your second home, and is as familiar as
the back of your hand.
Many of the things we take for granted are exciting and fascinating for our
P.32
customers, who only get to dip their toes
into the world of customized apparel.
Their focus is less likely on the weeks
of careful work required to produce the
final product and more so on the moment
when the box is opened to reveal their
custom products.
In a business built on clearly communicated details, things are bound to go awry
at some point. Customers are looking for
a decorator they can trust. After all, they
are spending a chunk of their hard-earned
money on something they can't return.
Plenty of other shops can lay down ink
I M P R E S S I O N S M A G . C O M SEPTEMBER 2016
or stitch designs, so customers have choices
for where to take their business.
Why should they work with you? If you're
the best, it's because you think about what
your customers want and need before they do.
Staying a step ahead of them requires
you to consider your shop, the process and
the final product from their unique point
of view. Every interaction - direct and indirect - is a chance to serve them. It's the
little things that count, as peace of mind is
worth its weight in gold.
Consider the following three scenarios
that affect shops of all specialties and sizes.
http://www.IMPRESSIONSMAG.COM
Impressions - September 2016
Table of Contents for the Digital Edition of Impressions - September 2016
Impressions - September 2016
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
Shop Talk
Embroidery Production
Screen Printing Production
Screen Printing Technique
Sublimation
Direct-To-Garment
Heat Printing
Ad Index/Online Directory
Classifieds
Impressions - September 2016 - CT1
Impressions - September 2016 - CT2
Impressions - September 2016 - Impressions - September 2016
Impressions - September 2016 - Cover2
Impressions - September 2016 - 1
Impressions - September 2016 - Contents
Impressions - September 2016 - 3
Impressions - September 2016 - 4
Impressions - September 2016 - 5
Impressions - September 2016 - First Impressions
Impressions - September 2016 - 7
Impressions - September 2016 - From the Show Director
Impressions - September 2016 - 9
Impressions - September 2016 - Overheard
Impressions - September 2016 - 11
Impressions - September 2016 - 12
Impressions - September 2016 - 13
Impressions - September 2016 - 14
Impressions - September 2016 - 15
Impressions - September 2016 - First Look
Impressions - September 2016 - 17
Impressions - September 2016 - 18
Impressions - September 2016 - 19
Impressions - September 2016 - 19a
Impressions - September 2016 - 19b
Impressions - September 2016 - Scene at ISS
Impressions - September 2016 - 21
Impressions - September 2016 - On Design
Impressions - September 2016 - 23
Impressions - September 2016 - 24
Impressions - September 2016 - 25
Impressions - September 2016 - 26
Impressions - September 2016 - 27
Impressions - September 2016 - 28
Impressions - September 2016 - 29
Impressions - September 2016 - 30
Impressions - September 2016 - 31
Impressions - September 2016 - 32
Impressions - September 2016 - 33
Impressions - September 2016 - 34
Impressions - September 2016 - 35
Impressions - September 2016 - Shop Talk
Impressions - September 2016 - 37
Impressions - September 2016 - Embroidery Production
Impressions - September 2016 - 39
Impressions - September 2016 - 40
Impressions - September 2016 - 41
Impressions - September 2016 - Screen Printing Production
Impressions - September 2016 - 43
Impressions - September 2016 - Screen Printing Technique
Impressions - September 2016 - 45
Impressions - September 2016 - 46
Impressions - September 2016 - 47
Impressions - September 2016 - Sublimation
Impressions - September 2016 - 49
Impressions - September 2016 - 50
Impressions - September 2016 - Direct-To-Garment
Impressions - September 2016 - 52
Impressions - September 2016 - 53
Impressions - September 2016 - Heat Printing
Impressions - September 2016 - 55
Impressions - September 2016 - Ad Index/Online Directory
Impressions - September 2016 - Classifieds
Impressions - September 2016 - 58
Impressions - September 2016 - Cover3
Impressions - September 2016 - Cover4
Impressions - September 2016 - O1
Impressions - September 2016 - O2
Impressions - September 2016 - O3
Impressions - September 2016 - O4
Impressions - September 2016 - O5
Impressions - September 2016 - O6
Impressions - September 2016 - FW1
Impressions - September 2016 - FW2
Impressions - September 2016 - FW3
Impressions - September 2016 - FW4
Impressions - September 2016 - FW5
Impressions - September 2016 - FW6
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https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
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https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
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