Impressions - February 2017 - 38
think.
make.
do.
EmbroidEry Production
Like this article? read more embroidery
articles at impressionsmag.com/embroidery.
Are Six Heads
Better Than One?
Here's how singlehead embroidery machines can be useful
in shops with a mix of different equipment types.
By DEBORAH JONES, CONTRiBuTiNg WRiTER
There recently has been a virtual explosion
of personalization, including monograms,
in many decorating disciplines. From
heat-applied vinyl initials on rain boots
to custom sterling silver monogrammed
jewelry, social media has helped fuel the
demand for customization.
Even the smallest embroiderer can
take online orders for personalized baby
blankets, wedding handkerchiefs and
monogrammed tennis shoes by posting
images of completed products on websites for home- and hand-crafted products,
such as Etsy.com. Thousands of singlehead machines have been sold to
entrepreneurial-minded Americans to
satisfy this market.
Naturally, singlehead machines are
ideal for fulfilling requests for these
one-offs, but how suitable are they for
Singlehead machines have a
place in any multihead shop
for personalization, fill-ins and
sampling. Photo courtesy of
Promos Ink, Carrollton,Texas.
P.38
i m p r e s s i o n s m a g . c o m FEBRUARY 2017
other kinds of orders? And where do 4and 6-head machines fit into the mix for
embroidery-machine buyers?
The Trend
The ratio of singleheads sold compared
to multiheads has increased for at least the
past decade. But the trend has accelerated
in the past two to three years, according to
Larry Lawley, owner of Data-Stitch Inc., a
Texas-based equipment company.
"Years ago, the cost for a singlehead was
much higher than it is today," Lawley says.
"In comparison, the cost per embroidery
head on a multihead machine was about
half the price of a singlehead machine.
The lower per-head cost was a powerful
influencer in justifying a multihead purchase. Buyers learned that large multihead
[machines] had more downtime for setup,
thread breaks, bobbin and hoop changes.
The flexibility and eventual lower-priced
singlehead models helped them gain market share."
Jason Starkey of Stitch It Intl., an SWF
distributor, says the company sells more
singlehead machines than multihead machines. Todd Somers, sales representative
for Stitch It Intl., advises his customers that
singleheads provide a good starting point
for their businesses.
"They can always use a singlehead [machine] in their businesses," Somers says.
"Unless it's an unusual situation, I tell new
[embroidery business owners] to start with
a singlehead. Twenty to 30% of my customers return to get a multihead machine
later." He adds that with the uptick in the
http://www.impressionsmag.com/embroidery
http://www.Etsy.com
http://www.impressionsmag.com
Impressions - February 2017
Table of Contents for the Digital Edition of Impressions - February 2017
Impressions - February 2017
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
What Powers Plackets?
What Being ‘Green’ Means
Critical Customer Training
Walking a New Path
Shop Talk
Embroidery Production
Screen Printing Graphics & Design
Sublimation
Direct-To-Garment
Heat Printing
Ad Index/Online Directory
Classifieds
Impressions - February 2017 - CT1
Impressions - February 2017 - CT2
Impressions - February 2017 - Impressions - February 2017
Impressions - February 2017 - Cover2
Impressions - February 2017 - 1
Impressions - February 2017 - Contents
Impressions - February 2017 - 3
Impressions - February 2017 - 4
Impressions - February 2017 - 5
Impressions - February 2017 - First Impressions
Impressions - February 2017 - 7
Impressions - February 2017 - From the Show Director
Impressions - February 2017 - 9
Impressions - February 2017 - Overheard
Impressions - February 2017 - 11
Impressions - February 2017 - 12
Impressions - February 2017 - 13
Impressions - February 2017 - First Look
Impressions - February 2017 - 15
Impressions - February 2017 - 15a
Impressions - February 2017 - 15b
Impressions - February 2017 - Scene at ISS
Impressions - February 2017 - 17
Impressions - February 2017 - 18
Impressions - February 2017 - On Design
Impressions - February 2017 - What Powers Plackets?
Impressions - February 2017 - 21
Impressions - February 2017 - 22
Impressions - February 2017 - 23
Impressions - February 2017 - What Being ‘Green’ Means
Impressions - February 2017 - 25
Impressions - February 2017 - 26
Impressions - February 2017 - 27
Impressions - February 2017 - Critical Customer Training
Impressions - February 2017 - 29
Impressions - February 2017 - Walking a New Path
Impressions - February 2017 - 31
Impressions - February 2017 - 32
Impressions - February 2017 - 33
Impressions - February 2017 - Shop Talk
Impressions - February 2017 - 35
Impressions - February 2017 - 36
Impressions - February 2017 - 37
Impressions - February 2017 - Embroidery Production
Impressions - February 2017 - 39
Impressions - February 2017 - Screen Printing Graphics & Design
Impressions - February 2017 - 41
Impressions - February 2017 - Sublimation
Impressions - February 2017 - 43
Impressions - February 2017 - 44
Impressions - February 2017 - 45
Impressions - February 2017 - Direct-To-Garment
Impressions - February 2017 - 47
Impressions - February 2017 - Heat Printing
Impressions - February 2017 - 49
Impressions - February 2017 - Ad Index/Online Directory
Impressions - February 2017 - Classifieds
Impressions - February 2017 - 52
Impressions - February 2017 - Cover3
Impressions - February 2017 - Cover4
Impressions - February 2017 - I1
Impressions - February 2017 - I2
Impressions - February 2017 - I3
Impressions - February 2017 - I4
Impressions - February 2017 - I5
Impressions - February 2017 - I6
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https://www.nxtbook.com/nxtbooks/impressions/201609
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https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
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https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
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https://www.nxtbook.com/nxtbooks/impressions/201509
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