Impressions - February 2017 - 4

impressions

Celebrate
my birthday. There is
always a threat of snow
and ice, and it makes
for a great party.

the sports and apparel group
Editorial Office
1145 Sanctuary Parkway, Suite 355 Alpharetta, GA 30009

editorial
Editor in Chief Marcia Derryberry (770) 291-5574
marcia.derryberry@emeraldexpo.com
Executive Editor Jamar Laster (770) 291-5578
jarmar.laster@emeraldexpo.com
Managing Editor Lauren Mitchell Volker (770) 291-5403
lauren.volker@emeraldexpo.com
Contributing Writers
Tom Abbey, Marshall Atkinson, Josh Ellsworth, Jennifer
Foy, Deborah Jones, Jimmy Lamb, John LeDrew, Ryan
Moor
Senior Vice President Roy Turner

art

Having lived
in Colorado, I still love
skiing. But at 50 years
old, I think the slopes
are better
off without me.

What is your favorite
thing to do in the winter?

customer service
back issues (800) 697-8859
subscriptions (800) 697-8859
nimp@omeda.com
Reprints And Eprints
The YGS Group
Anastasia Minichino (800) 501-9571 x100
anastasia.minichino@theygsgroup.com
theygsgroup.com

list rental
Contact your territory manager or:
Gregry Gilroy (845) 201-5329
gregry.gilroy@reachmarketing.com

emerald expostions
Chief Executive Officer and President

Senior Graphic Designer Chris Drew (770) 291-5450
chris.drew@emeraldexpo.com

David Loechner
Chief Financial Officer and Treasurer
Philip Evans
Chief Information Officer
Bill Charles

advertising
Publisher Laurie Gonz (972) 694-0107
laurie.gonz@emeraldexpo.com
Senior Account Executive
Jeanine Morgan (972) 694-0108
jeanine.morgan@emeraldexpo.com
Senior Account Executive - Classifieds
Diane Kennedy (770) 291-5519
diane.kennedy@emeraldexpo.com

production
Production Director Nan McDowell (770) 291-5480
nan.mcdowell@emeraldexpo.com
Production Manager Terri Hill (770) 291-5481
terri.hill@emeraldexpo.com

Vice President, General Counsel and Secretary
David Gosling
Senior Vice President, Operations
Lori Jenks
Senior Vice President, Digital
Teresa Reilly

imprinted sportswear shows
Long Beach  January 20-22, 2017
Atlantic City March 23-25, 2017
Nashville  May 18-20, 2017
Orlando  September 7-9, 2017
Fort Worth  September 22-24, 2017

sales
Group Show Director Jeff Brown (770) 291-5416
jeff.brown@emeraldexpo.com
Senior Account Executive Sarah Payne (770) 291-5418
sarah.payne@emeraldexpo.com
Account Executive Lee Wright (770) 291-5486
lee.wright@emeraldexpo.com

operations
Operations Manager Josh Carruth (770) 781-7905
josh.carruth@emeraldexpo.com

conference
Conference Manager Sydney Jacoby (770) 291-5402
sydney.jacoby@emeraldexpo.com

marketing
Marketing Director Anne Estes (770) 291-5423
anne.estes@emeraldexpo.com
Marketing Coordinator Sarah Jordan (770) 291-5420
sarah.jordan@emeraldexpo.com

Senior Vice President, Marketing Services
Joanne Wheatley
Vice President, Human Resources
Eileen Deady
Vice President, Corporate Operations
Denise Bashem

Going to
New York City
to see the holiday
windows
and decorated
Christmas trees.

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i m p r e s s i o n s m a g . c o m FEBRUARY 2017


http://www.theygsgroup.com http://www.impressionsmag.com

Impressions - February 2017

Table of Contents for the Digital Edition of Impressions - February 2017

Impressions - February 2017
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
What Powers Plackets?
What Being ‘Green’ Means
Critical Customer Training
Walking a New Path
Shop Talk
Embroidery Production
Screen Printing Graphics & Design
Sublimation
Direct-To-Garment
Heat Printing
Ad Index/Online Directory
Classifieds
Impressions - February 2017 - CT1
Impressions - February 2017 - CT2
Impressions - February 2017 - Impressions - February 2017
Impressions - February 2017 - Cover2
Impressions - February 2017 - 1
Impressions - February 2017 - Contents
Impressions - February 2017 - 3
Impressions - February 2017 - 4
Impressions - February 2017 - 5
Impressions - February 2017 - First Impressions
Impressions - February 2017 - 7
Impressions - February 2017 - From the Show Director
Impressions - February 2017 - 9
Impressions - February 2017 - Overheard
Impressions - February 2017 - 11
Impressions - February 2017 - 12
Impressions - February 2017 - 13
Impressions - February 2017 - First Look
Impressions - February 2017 - 15
Impressions - February 2017 - 15a
Impressions - February 2017 - 15b
Impressions - February 2017 - Scene at ISS
Impressions - February 2017 - 17
Impressions - February 2017 - 18
Impressions - February 2017 - On Design
Impressions - February 2017 - What Powers Plackets?
Impressions - February 2017 - 21
Impressions - February 2017 - 22
Impressions - February 2017 - 23
Impressions - February 2017 - What Being ‘Green’ Means
Impressions - February 2017 - 25
Impressions - February 2017 - 26
Impressions - February 2017 - 27
Impressions - February 2017 - Critical Customer Training
Impressions - February 2017 - 29
Impressions - February 2017 - Walking a New Path
Impressions - February 2017 - 31
Impressions - February 2017 - 32
Impressions - February 2017 - 33
Impressions - February 2017 - Shop Talk
Impressions - February 2017 - 35
Impressions - February 2017 - 36
Impressions - February 2017 - 37
Impressions - February 2017 - Embroidery Production
Impressions - February 2017 - 39
Impressions - February 2017 - Screen Printing Graphics & Design
Impressions - February 2017 - 41
Impressions - February 2017 - Sublimation
Impressions - February 2017 - 43
Impressions - February 2017 - 44
Impressions - February 2017 - 45
Impressions - February 2017 - Direct-To-Garment
Impressions - February 2017 - 47
Impressions - February 2017 - Heat Printing
Impressions - February 2017 - 49
Impressions - February 2017 - Ad Index/Online Directory
Impressions - February 2017 - Classifieds
Impressions - February 2017 - 52
Impressions - February 2017 - Cover3
Impressions - February 2017 - Cover4
Impressions - February 2017 - I1
Impressions - February 2017 - I2
Impressions - February 2017 - I3
Impressions - February 2017 - I4
Impressions - February 2017 - I5
Impressions - February 2017 - I6
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com