Impressions - February 2017 - 49

is a trend toward using more detailed,
intricate fonts, which are being integrated with team mascots or graphics to
create more eye-catching, sophisticated
looks.This trend extends to team uniforms
and fanwear.
To offer this look, choose your decorating process carefully.The printer/cutter
process, which involves inkjet printing a
design on white material and then contour
cutting it, is ideal for high detail. One of
the newer trends is to use a laser cutter
to create graphics with film-roll goods.
Laser cutting also reduces the amount of
weeding necessary, which always has been
a barrier to doing intricate designs with a
blade because it can double or triple the
weeding time.
4. Stretch Litho: A new hybrid transfer,
called stretch litho, allows decorators to
offer full-color screen printing with no
limitations on colors.While printer/cutter transfers are ideal for smaller-quantity,
full-color jobs, the cost does not decrease
as the quantity increases.With stretch litho,
however, the price drops as the quantity
increases, making it ideal for orders of 100
pieces or more.
5. Color Blocking: Color blocking is
making a comeback in the decorated apparel marketplace. Color accents are added
on elbows, across shoulders, in striping
and side panels, or in piping and trims
on uniforms.
In terms of adding decoration to a
color-blocked garment, if color matching
is a concern, a printer/cutter is the ideal
process.You can most closely match a color
using a printer/cutter vs. being restricted
to the stock colors of film-cutter materials.
6. Standout Details: The bling trend
lives on, with metallic gold and silver
continuing to be sought-after effects for
uniforms and spiritwear. Teams like to
stand out and metallics are a good way to
achieve that goal.
Tonal prints are another evolving trend
at the opposite end of the spectrum. It's
an understated look that almost blends in
with the garment.You can easily create a
tone-on-tone look by using a clear glossy
or clear matte heat-applied material. It
allows the shirt color to show through,
but provides just enough sheen to make
the graphic visible. Tonal effects also work
well as accents, especially on players' names.
Another trend is using a team motto
- as a tonal effect - instead of players'
names. A motto can build team camara-

derie and, if done subtly, won't compete
with the number.
7. Patterned Twills: Twill used for
embroidery appliqué has long been a staple
in the team market especially for football
and hockey jerseys. Many suppliers sell
patterned twill numbers. Patterns also
can be incorporated with heat transfers.
A heat-applied film does not add a lot of
weight, but gives an eye-catching two-color effect.
These ideas can help you offer new looks
to your team uniform customers. Doing
some research and development to come
up with new looks on your own often
can pay off in increased sales. Experiment
with these tips and see if you can get your
team customers excited about having the
most unique uniforms in their league. 
Josh Ellsworth is general manager for Stahls' CADCUTdirect.com. For more information or to comment
on this article, email Josh at josh@cadcutdirect.com

Pair metallic material with a
modern font for a stylish, fun look.

or visit his website at joshellsworth.com.

Use Info*Action #14 at impressionsmag.com/infoaction

FEBRUARY 2017

P.49


http://www.CADCUTdirect.com http://www.CADCUTdirect.com http://www.joshellsworth.com http://www.rtpapparel.com http://www.rtpapparel.com http://www.impressionsmag.com/infoaction

Impressions - February 2017

Table of Contents for the Digital Edition of Impressions - February 2017

Impressions - February 2017
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
What Powers Plackets?
What Being ‘Green’ Means
Critical Customer Training
Walking a New Path
Shop Talk
Embroidery Production
Screen Printing Graphics & Design
Sublimation
Direct-To-Garment
Heat Printing
Ad Index/Online Directory
Classifieds
Impressions - February 2017 - CT1
Impressions - February 2017 - CT2
Impressions - February 2017 - Impressions - February 2017
Impressions - February 2017 - Cover2
Impressions - February 2017 - 1
Impressions - February 2017 - Contents
Impressions - February 2017 - 3
Impressions - February 2017 - 4
Impressions - February 2017 - 5
Impressions - February 2017 - First Impressions
Impressions - February 2017 - 7
Impressions - February 2017 - From the Show Director
Impressions - February 2017 - 9
Impressions - February 2017 - Overheard
Impressions - February 2017 - 11
Impressions - February 2017 - 12
Impressions - February 2017 - 13
Impressions - February 2017 - First Look
Impressions - February 2017 - 15
Impressions - February 2017 - 15a
Impressions - February 2017 - 15b
Impressions - February 2017 - Scene at ISS
Impressions - February 2017 - 17
Impressions - February 2017 - 18
Impressions - February 2017 - On Design
Impressions - February 2017 - What Powers Plackets?
Impressions - February 2017 - 21
Impressions - February 2017 - 22
Impressions - February 2017 - 23
Impressions - February 2017 - What Being ‘Green’ Means
Impressions - February 2017 - 25
Impressions - February 2017 - 26
Impressions - February 2017 - 27
Impressions - February 2017 - Critical Customer Training
Impressions - February 2017 - 29
Impressions - February 2017 - Walking a New Path
Impressions - February 2017 - 31
Impressions - February 2017 - 32
Impressions - February 2017 - 33
Impressions - February 2017 - Shop Talk
Impressions - February 2017 - 35
Impressions - February 2017 - 36
Impressions - February 2017 - 37
Impressions - February 2017 - Embroidery Production
Impressions - February 2017 - 39
Impressions - February 2017 - Screen Printing Graphics & Design
Impressions - February 2017 - 41
Impressions - February 2017 - Sublimation
Impressions - February 2017 - 43
Impressions - February 2017 - 44
Impressions - February 2017 - 45
Impressions - February 2017 - Direct-To-Garment
Impressions - February 2017 - 47
Impressions - February 2017 - Heat Printing
Impressions - February 2017 - 49
Impressions - February 2017 - Ad Index/Online Directory
Impressions - February 2017 - Classifieds
Impressions - February 2017 - 52
Impressions - February 2017 - Cover3
Impressions - February 2017 - Cover4
Impressions - February 2017 - I1
Impressions - February 2017 - I2
Impressions - February 2017 - I3
Impressions - February 2017 - I4
Impressions - February 2017 - I5
Impressions - February 2017 - I6
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com