Impressions - April 2017 - 22

Davis agrees that the trend of bold, flashy
colors has impacted the wholesale market,
pointing to the success of the Champion Double Dry T-shirts, which feature camo prints in
standout colors like Wow Pink, Safety Green
and Safety Orange.
Vince Winters, president of Elbowgrease
Athletics - which provides large-scale
private-label programs to clients with professional-league licenses - sees this trend
sticking around. "We are seeing sublimation
processes and prints/patterns continuing to
grow within our market and this trend will
continue," he says. "Sublimation and reflective
inks are something that we're capitalizing on
and we believe they will continue to grow."
While cutting-edge, modern styles are in
high demand, the market simultaneously is
seeing a resurgence of throwback uniform
styling, especially in the baseball and basketball markets.
"Another change over the last few years has
been the impact of retro styling in uniforms,"
1

Brockhaus says. "The influence has been seen
not only in the style lines, but also in the fit."
Of course, this trend always will have a
place in the high school and college niches. "Retro styling comes into play with both
traditional fleece and the use of old-school
varsity stripes," Davis says. Teamwear featuring
primary colors, bold stripes and color-block
details are as popular as ever, keeping traditional looks alive in these niches.
"Right now, there is a mix of bold, retro and traditional - and there is room for
all," Davis says. "The Millennial generation
tends to like to mix things up - and this is
a great example."

Retro-style
uniforms are
particularly
popular in
the baseball
market.

ON THE MOVE
Beyond aesthetics, function also is paramount
with athleticwear. From fabric to construction
and tech features, customers want garments
that do more than just look good.
"The most important fabrics in the

New Styles: Athleticwear

2

Sign up at impressionsmag.com to get the Impressions Product Guide to
Athletic & Team Apparel, which will be emailed April 18.
1. Holloway Advocate Hoodie
Style 229749, part of the ladies' Fan Gear line  Shantung heather is a 88%
polyester/12% cotton fabric that gives a true vintage feel, according to the
company  Self-fabric cuffs with thumbholes  Crossover hood with contrast
binding  Available in 15 colors and sizes XS-2XL
Use Info⋅Action #300 at impressionsmag.com/infoaction

4

3

2. Hanes X-Temp ¾-Sleeve Baseball Tee
Made of 4.5-ounce, 60% ring-spun cotton/40% polyester  Patented
X-Temp technology reacts to body temperature as activity levels change for
all-day comfort, according to the company  Many color options, including
heathered neons  Tag-free neck label
Use Info⋅Action #301 at impressionsmag.com/infoaction

3. GAME Sportswear Chesapeake Jacket
Style 518 and youth style 518Y  Taslan nylon shell and micro-mesh lining
 Wind- and water-resistant with 12-inch zipper closure and stand-up collar
 Vented back cape with hook-and-loop closure for full back decoration
 Available in adult sizes XS-3XL and youth sizes YS-YL, and 15 color options
Use Info⋅Action #302 at impressionsmag.com/infoaction

5

6

4. Gildan Performance Adult Tech Hooded Sweat Shirt
Style 99500  Made of 7-ounce, 100% filament polyester fabric  Rolledforward shoulders provide freedom of movement and a comfortable fit  Side
seams deliver shape retention and prevent garment twisting, according to the
company  Available in eight colors and sizes S-4XL
Use Info⋅Action #303 at impressionsmag.com/infoaction

5. S & S Activewear Slub VarsiTee V-Neck Jersey
Style T17 from Boxercraft  Made of 3.5-ounce, 60% cotton/40% polyester
 Comes with a fashionable slub texture and two sets of stripes  Features a
sporty look for team logos
Use Info⋅Action #304 at impressionsmag.com/infoaction

6. Outdoor Cap Golf Style
Style PN-100  Developed specifically for golfers  Moisture-wicking
technology in the fabric and sweatband  UPF 50+ sun protection  Available in
black, cardinal, graphite, navy, khaki, royal and white
Use Info⋅Action #305 at impressionsmag.com/infoaction

P.22

I M P R E S S I O N S M A G . C O M APRIL 2017


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Impressions - April 2017

Table of Contents for the Digital Edition of Impressions - April 2017

Impressions - April 2017
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
Team Threads
Perforate Athleticwear Properly
Shop Talk
Embroidery Technique
Embroidery Design & Digitizing
Screen Printing Graphics & Design
Sublimation
Direct-To-Garment
Heat Printing
Ad Index/Online Directory
Classifieds
Impressions - April 2017 - CT1
Impressions - April 2017 - CT2
Impressions - April 2017 - Impressions - April 2017
Impressions - April 2017 - Cover2
Impressions - April 2017 - 1
Impressions - April 2017 - Contents
Impressions - April 2017 - 3
Impressions - April 2017 - 4
Impressions - April 2017 - 5
Impressions - April 2017 - First Impressions
Impressions - April 2017 - 7
Impressions - April 2017 - From the Show Director
Impressions - April 2017 - 9
Impressions - April 2017 - Overheard
Impressions - April 2017 - 11
Impressions - April 2017 - 12
Impressions - April 2017 - 13
Impressions - April 2017 - First Look
Impressions - April 2017 - 15
Impressions - April 2017 - 15a
Impressions - April 2017 - 15b
Impressions - April 2017 - Scene at ISS
Impressions - April 2017 - 17
Impressions - April 2017 - 18
Impressions - April 2017 - On Design
Impressions - April 2017 - Team Threads
Impressions - April 2017 - 21
Impressions - April 2017 - 22
Impressions - April 2017 - 23
Impressions - April 2017 - Perforate Athleticwear Properly
Impressions - April 2017 - 25
Impressions - April 2017 - 26
Impressions - April 2017 - 27
Impressions - April 2017 - Shop Talk
Impressions - April 2017 - 29
Impressions - April 2017 - Embroidery Technique
Impressions - April 2017 - 31
Impressions - April 2017 - 32
Impressions - April 2017 - Embroidery Design & Digitizing
Impressions - April 2017 - 34
Impressions - April 2017 - 35
Impressions - April 2017 - 36
Impressions - April 2017 - 37
Impressions - April 2017 - Screen Printing Graphics & Design
Impressions - April 2017 - 39
Impressions - April 2017 - 40
Impressions - April 2017 - Sublimation
Impressions - April 2017 - 42
Impressions - April 2017 - 43
Impressions - April 2017 - Direct-To-Garment
Impressions - April 2017 - 45
Impressions - April 2017 - 46
Impressions - April 2017 - Heat Printing
Impressions - April 2017 - 48
Impressions - April 2017 - 49
Impressions - April 2017 - Ad Index/Online Directory
Impressions - April 2017 - Classifieds
Impressions - April 2017 - 52
Impressions - April 2017 - Cover3
Impressions - April 2017 - Cover4
Impressions - April 2017 - I1
Impressions - April 2017 - I2
Impressions - April 2017 - I3
Impressions - April 2017 - I4
Impressions - April 2017 - I5
Impressions - April 2017 - I6
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com