Impressions - June/July 2017 - 36
Instead of donating cash to a
nonprofit client's order, add a
mixture of the organization's
and your own logos to various
products and assemble them into
a prize pack for a raffle.
Your best efforts to serve your
customers' needs will make you
their business partner, not just
another vendor.
By Keirstin Townsend,
Contributing Writer
I
dentifying client needs and serving them is by no means an innovative business strategy; it's actually basic. The innovation, however,
lies in how you do it, the needs you identify and what you do with
that information.
In short, how do you make yourself more than a vendor, but a partner?
The best business partnerships stimulate both parties' growth by
using their strengths to minimize expenses and create new revenue
streams. Consider your client's purpose for buying apparel in the larger context of his event, business model or nonprofit mission. The old
adage, "You have two ears, two eyes and one mouth, and they should
be used in that proportion," rings especially true when searching for
opportunities to serve client needs in a way unlike any other company.
P.36
I M P R E S S I O N S M A G . C O M JUNE/JULY 2017
These are the golden moments when die-hard, referral-making clients
are created. And they rarely are the result of you rambling about how
great your services already are.
If you're willing to visit your client's business or attend his event,
you may notice room for improvement in some aspect of his apparel
program. Check out the company's social-media feeds, Google and
Yelp reviews, and website. Ask open-ended questions to start a dialogue
about any value you've created for his operation already, and what he
still needs to succeed beyond his wildest dreams. You likely have the
knowledge, experience and resources to make your product's role - in
the company's big-picture goals - even bigger and better.
At the very least, it's endearing to show clients you are thinking
http://www.IMPRESSIONSMAG.COM
Impressions - June/July 2017
Table of Contents for the Digital Edition of Impressions - June/July 2017
Impressions - June/July 2017
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
Childrenswear Makes Magic
Covering All Underbases
Get With the (Uniform) Program!
Make it Happen
Shop Talk
Embroidery Production
Sublimation
Direct-To-Garment
Heat Printing
Ad Index/Online Directory
Impressions - June/July 2017 - CT1
Impressions - June/July 2017 - CT2
Impressions - June/July 2017 - Impressions - June/July 2017
Impressions - June/July 2017 - Cover2
Impressions - June/July 2017 - 1
Impressions - June/July 2017 - Contents
Impressions - June/July 2017 - 3
Impressions - June/July 2017 - 4
Impressions - June/July 2017 - 5
Impressions - June/July 2017 - First Impressions
Impressions - June/July 2017 - 7
Impressions - June/July 2017 - From the Show Director
Impressions - June/July 2017 - 9
Impressions - June/July 2017 - 10
Impressions - June/July 2017 - Overheard
Impressions - June/July 2017 - 12
Impressions - June/July 2017 - 13
Impressions - June/July 2017 - 14
Impressions - June/July 2017 - 15
Impressions - June/July 2017 - 15a
Impressions - June/July 2017 - 15b
Impressions - June/July 2017 - First Look
Impressions - June/July 2017 - 17
Impressions - June/July 2017 - Scene at ISS
Impressions - June/July 2017 - 19
Impressions - June/July 2017 - 20
Impressions - June/July 2017 - On Design
Impressions - June/July 2017 - Childrenswear Makes Magic
Impressions - June/July 2017 - 23
Impressions - June/July 2017 - 24
Impressions - June/July 2017 - 25
Impressions - June/July 2017 - 26
Impressions - June/July 2017 - 27
Impressions - June/July 2017 - 28
Impressions - June/July 2017 - Covering All Underbases
Impressions - June/July 2017 - 30
Impressions - June/July 2017 - 31
Impressions - June/July 2017 - Get With the (Uniform) Program!
Impressions - June/July 2017 - 33
Impressions - June/July 2017 - 34
Impressions - June/July 2017 - 35
Impressions - June/July 2017 - Make it Happen
Impressions - June/July 2017 - 37
Impressions - June/July 2017 - 38
Impressions - June/July 2017 - 39
Impressions - June/July 2017 - Shop Talk
Impressions - June/July 2017 - 41
Impressions - June/July 2017 - Embroidery Production
Impressions - June/July 2017 - 43
Impressions - June/July 2017 - 44
Impressions - June/July 2017 - 45
Impressions - June/July 2017 - Sublimation
Impressions - June/July 2017 - 47
Impressions - June/July 2017 - 48
Impressions - June/July 2017 - 48A
Impressions - June/July 2017 - 48B
Impressions - June/July 2017 - 49
Impressions - June/July 2017 - Direct-To-Garment
Impressions - June/July 2017 - 51
Impressions - June/July 2017 - Heat Printing
Impressions - June/July 2017 - 53
Impressions - June/July 2017 - 54
Impressions - June/July 2017 - 55
Impressions - June/July 2017 - 56
Impressions - June/July 2017 - 57
Impressions - June/July 2017 - Ad Index/Online Directory
Impressions - June/July 2017 - 59
Impressions - June/July 2017 - 60
Impressions - June/July 2017 - Cover3
Impressions - June/July 2017 - Cover4
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https://www.nxtbook.com/nxtbooks/impressions/202009
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https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
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