Impressions - August 2017 - 42

think.
make.
do.

SCREEN PRiNtiNg gRaPhiCS & DESigN
Like this article? Read more screen-printing
articles at impressionsmag.com/screenprinting.

Font Focus
Free online font resources and terminology
to arm your business for creative growth.
By JenniFer Foy, ContriButing Writer

Are you starting an apparel-decorating business or working on
growing one? Having access to the right typefaces or fonts can
make all the difference in how your products look and sell.
Free font options abound for anyone with internet access (just
search Pinterest), but not all of them are intended for commercial
use. Deciphering font intricacies and determining what you need
requires knowing basic terminology and license terms to help
maintain ethical business practices.Then, you can determine top
font styles to have in your arsenal from the slew of free resources
available online.
Glossary
You've probably heard the following terms but may not know
what they mean. Here's a short glossary that lists common terms

P.42

i m p r e s s i o n s m a g . c o m AUGUST 2017

you may encounter.
What's the difference between a "font" and "typeface?" In
today's world, these terms are used interchangeably. FontShop
(fontshop.com) uses the following to explain their relationship:
"A collection of letters, numbers, punctuation and other symbols
used to set text (or related) matter. Although font and typeface
often are used interchangeably, font refers to the physical embodiment (whether it's a case of metal pieces or a computer file),
while typeface refers to the design (the way it looks). A font is
what you use, and a typeface is what you see."
Character: An individual symbol of the full set that makes
up a typeface; it may take the form of a letter, number, punctuation mark, etc.
Alternative Character: A non-standard (sometimes decorative) variation of a character that comes as an extra option
with a font file.
Serif: A short line or stroke attached
to or extending from the open ends of a
letterform; it also refers to a general category of typefaces that have been designed
with this feature.
Sans Serif: Literally meaning "without
line;" the general category of typefaces (or
an individual typeface) designed without
serifs.
Swash: A decorative extension or stroke
on a letterform; it may be part of a letter by
design, or available either as an additional
glyph or add-on to the standard character.
TrueType File (TT or TTF): A font
format developed by Apple Systems Inc.
and licensed to Microsoft Corp.TrueType
fonts are natively supported by the Windows and Mac operating systems. On a
Mac, both the printer and screen fonts
are combined in a single TrueType font
suitcase file.
OpenType File (OTF): OpenType
initially was developed by Microsoft, then
"Didot" is a classic
later joined by Adobe.The biggest advanserif font that can be
tages shared by all OpenType fonts are
used for many projects.
their single-file structure, cross-platform
compatibility and advanced typographic


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Impressions - August 2017

Table of Contents for the Digital Edition of Impressions - August 2017

Impressions - August 2017
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
Fleecewear Lightens the Load
Trending in the Branding World
Breaking DTG Boundaries
Shop Talk
Embroidery Technique
Screen Printing Graphics & Design
Direct-To-Garment
Heat Printing
Ad Index/Online Directory
Classifieds
Impressions - August 2017 - CT1
Impressions - August 2017 - CT2
Impressions - August 2017 - Impressions - August 2017
Impressions - August 2017 - Cover2
Impressions - August 2017 - 1
Impressions - August 2017 - Contents
Impressions - August 2017 - 3
Impressions - August 2017 - 4
Impressions - August 2017 - 5
Impressions - August 2017 - First Impressions
Impressions - August 2017 - 7
Impressions - August 2017 - From the Show Director
Impressions - August 2017 - 9
Impressions - August 2017 - 10
Impressions - August 2017 - Overheard
Impressions - August 2017 - 12
Impressions - August 2017 - 13
Impressions - August 2017 - 14
Impressions - August 2017 - 15
Impressions - August 2017 - First Look
Impressions - August 2017 - 17
Impressions - August 2017 - 17a
Impressions - August 2017 - 17b
Impressions - August 2017 - Scene at ISS
Impressions - August 2017 - 19
Impressions - August 2017 - 20
Impressions - August 2017 - On Design
Impressions - August 2017 - Fleecewear Lightens the Load
Impressions - August 2017 - 23
Impressions - August 2017 - 24
Impressions - August 2017 - 25
Impressions - August 2017 - Trending in the Branding World
Impressions - August 2017 - 27
Impressions - August 2017 - 28
Impressions - August 2017 - 29
Impressions - August 2017 - 30
Impressions - August 2017 - Breaking DTG Boundaries
Impressions - August 2017 - 32
Impressions - August 2017 - 33
Impressions - August 2017 - 34
Impressions - August 2017 - 35
Impressions - August 2017 - Shop Talk
Impressions - August 2017 - 37
Impressions - August 2017 - Embroidery Technique
Impressions - August 2017 - 39
Impressions - August 2017 - 40
Impressions - August 2017 - 41
Impressions - August 2017 - Screen Printing Graphics & Design
Impressions - August 2017 - 43
Impressions - August 2017 - 44
Impressions - August 2017 - Direct-To-Garment
Impressions - August 2017 - 46
Impressions - August 2017 - 47
Impressions - August 2017 - Heat Printing
Impressions - August 2017 - 49
Impressions - August 2017 - 50
Impressions - August 2017 - 51
Impressions - August 2017 - Ad Index/Online Directory
Impressions - August 2017 - Classifieds
Impressions - August 2017 - 54
Impressions - August 2017 - Cover3
Impressions - August 2017 - Cover4
Impressions - August 2017 - IO1
Impressions - August 2017 - IO2
Impressions - August 2017 - IO3
Impressions - August 2017 - IO4
Impressions - August 2017 - IO5
Impressions - August 2017 - IO6
Impressions - August 2017 - IF1
Impressions - August 2017 - IF2
Impressions - August 2017 - IF3
Impressions - August 2017 - IF4
Impressions - August 2017 - IF5
Impressions - August 2017 - IF6
https://www.nxtbook.com/emerald/impressions/202404
https://www.nxtbook.com/emerald/impressions/202403
https://www.nxtbook.com/emerald/impressions/20240102
https://www.nxtbook.com/emerald/impressions/202312
https://www.nxtbook.com/emerald/impressions/20231011
https://www.nxtbook.com/emerald/impressions/20230809
https://www.nxtbook.com/emerald/impressions/2023
https://www.nxtbook.com/emerald/impressions/20230506
https://www.nxtbook.com/emerald/impressions/202304
https://www.nxtbook.com/emerald/impressions/202303
https://www.nxtbook.com/emerald/impressions/20230102
https://www.nxtbook.com/emerald/impressions/202212
https://www.nxtbook.com/emerald/impressions/20221011
https://www.nxtbook.com/emerald/impressions/20220809
https://www.nxtbook.com/emerald/impressions/20220506
https://www.nxtbook.com/emerald/impressions/202204
https://www.nxtbook.com/emerald/impressions/202203
https://www.nxtbook.com/emerald/impressions/20220102
https://www.nxtbook.com/emerald/impressions/202112
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com