Impressions - September 2017 - 42

think.
make.
do.

Sublimation
like this article? Read more sublimation articles
at impressionsmag.com/digitaldecorating.

Top Sublimation
Trends
this decoration method continues to gain popularity
with new production technologies and ready-to-print substrates.
By JIMMy LAMB, ConTrIBuTIng WrITer

The sublimation world has been expanding rapidly during the past few years. Part
of this development has been the result
of improvements in technology, such as
sublimation-specific design software,
easy-to-use color-management systems,

higher-quality inks with expanded gamuts,
faster printers, etc.
Another key element is the everincreasing variety of sublimation-ready
substrates,now numbering more than 1,000
products. Including everything from fishing
New sublimation-specific wearables
are coming into the marketplace and
consumers' love of poly-performance
apparel continues to grow. Photo
provided by Vapor Apparel.

lures and Mason jars to floor mats and tabletops, the list is incredible.This means that,
as a sublimator, you have more revenuegenerating opportunities than ever.
As the options grow, several trends are
emerging, a few of which will be examined
here. A key factor in all of these trends is
a focus on raising the perceived value of
the product. Because it's only worth what
someone is willing to pay, the focus must
be increasing its perception of worth.
While firmly established in the printing
world, full-bleed imaging is trending in
sublimation and is fast becoming the norm
for high-quality product decoration.The
concept is to decorate a product via edgeto-edge embellishment.With virtually any
graphic application, excessive white space
tends to diminish visual quality. Replacing
this empty space with a complementary
background can add a high level of visual excitement, which leads to a higher
perceived value and potential for higher
margins. Full-bleed sublimation imaging is
one of the simplest ways to increase profits
and works for virtually any product except
apparel, due to its size.
Unique Apparel Options
Many new sublimation-specific wearables
are coming into the marketplace and consumers' love of poly-performance apparel
continues to grow.Aside from a wide range
of tees and sweats, options include plackets,
shorts, headwear, socks, bandannas, infant
wear, hoodies, beanies, compression sleeves
and more.

P.42

i m p r e s s i o n s m a g . c o m SEPTEMBER 2017


http://www.impressionsmag.com/digitaldecorating http://www.impressionsmag.com

Impressions - September 2017

Table of Contents for the Digital Edition of Impressions - September 2017

Impressions - September 2017
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
High-Flying Outerwear Embroidery
Cut From the Same Cloth
Screen Making in a New Era
Shop Talk
Embroidery Design & Digitizing
Sublimation
Direct-To-Garment
Ad Index/Online Directory
Classifieds
Impressions - September 2017 - CT1
Impressions - September 2017 - CT2
Impressions - September 2017 - Impressions - September 2017
Impressions - September 2017 - Cover2
Impressions - September 2017 - 1
Impressions - September 2017 - Contents
Impressions - September 2017 - 3
Impressions - September 2017 - 4
Impressions - September 2017 - 5
Impressions - September 2017 - First Impressions
Impressions - September 2017 - 7
Impressions - September 2017 - From the Show Director
Impressions - September 2017 - 9
Impressions - September 2017 - Overheard
Impressions - September 2017 - 11
Impressions - September 2017 - 12
Impressions - September 2017 - 13
Impressions - September 2017 - 14
Impressions - September 2017 - 15
Impressions - September 2017 - 15a
Impressions - September 2017 - 15b
Impressions - September 2017 - First Look
Impressions - September 2017 - 17
Impressions - September 2017 - 18
Impressions - September 2017 - Scene at ISS
Impressions - September 2017 - On Design
Impressions - September 2017 - 21
Impressions - September 2017 - High-Flying Outerwear Embroidery
Impressions - September 2017 - 23
Impressions - September 2017 - 24
Impressions - September 2017 - 25
Impressions - September 2017 - 26
Impressions - September 2017 - 27
Impressions - September 2017 - Cut From the Same Cloth
Impressions - September 2017 - 29
Impressions - September 2017 - 30
Impressions - September 2017 - 31
Impressions - September 2017 - Screen Making in a New Era
Impressions - September 2017 - 33
Impressions - September 2017 - 34
Impressions - September 2017 - 35
Impressions - September 2017 - 36
Impressions - September 2017 - Shop Talk
Impressions - September 2017 - 38
Impressions - September 2017 - Embroidery Design & Digitizing
Impressions - September 2017 - 40
Impressions - September 2017 - 41
Impressions - September 2017 - Sublimation
Impressions - September 2017 - 43
Impressions - September 2017 - 44
Impressions - September 2017 - 45
Impressions - September 2017 - Direct-To-Garment
Impressions - September 2017 - 47
Impressions - September 2017 - 48
Impressions - September 2017 - 49
Impressions - September 2017 - Ad Index/Online Directory
Impressions - September 2017 - Classifieds
Impressions - September 2017 - 52
Impressions - September 2017 - Cover3
Impressions - September 2017 - Cover4
Impressions - September 2017 - IO1
Impressions - September 2017 - IO2
Impressions - September 2017 - IO3
Impressions - September 2017 - IO4
Impressions - September 2017 - IO5
Impressions - September 2017 - IO6
Impressions - September 2017 - IF1
Impressions - September 2017 - IF2
Impressions - September 2017 - IF3
Impressions - September 2017 - IF4
Impressions - September 2017 - IF5
Impressions - September 2017 - IF6
https://www.nxtbook.com/emerald/impressions/202404S
https://www.nxtbook.com/emerald/impressions/202404
https://www.nxtbook.com/emerald/impressions/202403
https://www.nxtbook.com/emerald/impressions/20240102
https://www.nxtbook.com/emerald/impressions/202312
https://www.nxtbook.com/emerald/impressions/20231011
https://www.nxtbook.com/emerald/impressions/20230809
https://www.nxtbook.com/emerald/impressions/2023
https://www.nxtbook.com/emerald/impressions/20230506
https://www.nxtbook.com/emerald/impressions/202304
https://www.nxtbook.com/emerald/impressions/202303
https://www.nxtbook.com/emerald/impressions/20230102
https://www.nxtbook.com/emerald/impressions/202212
https://www.nxtbook.com/emerald/impressions/20221011
https://www.nxtbook.com/emerald/impressions/20220809
https://www.nxtbook.com/emerald/impressions/20220506
https://www.nxtbook.com/emerald/impressions/202204
https://www.nxtbook.com/emerald/impressions/202203
https://www.nxtbook.com/emerald/impressions/20220102
https://www.nxtbook.com/emerald/impressions/202112
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com