Impressions - April 2018 - 22

1

2

3

4

5

6

New Styles: Athletic Wear

cotton/poly  Features contrasting straps in

Sign up at impressionsmag.com to get the
Impressions Product Guide to Athletic & Team
Apparel, which will be emailed April 17.

racer-back details  Finished with rounded,
curved hemlines for a modern fit and flattering
silhouette  Available in seven colors and junior's
sizes S-XL

1. Champion Women's Tri-Blend Varsity Tee
Style AO350  Part of the new Champion
Originals collection  Retail-inspired design
focuses on printability, according to the
company  Features distressed printed stripes
on the sleeves, scooped bottom hem and poly/
cotton/rayon jersey blend with heathered texture
 Also available in men's crew-neck and women's
V-neck styles
Use Info⋅Action #300 at impressionsmag.com/infoaction

2. GAME Sportswear The Spirit Jersey
Style 1800  Made of 6.5-ounce, ultra soft ringspun 100% cotton  Full athletic cut for minimal
shrinkage, deep armholes and reinforced gussets
 Cover stitching over all stress points, including
around shoulder seams  Available in adult sizes
S-4XL in 17 stock colors; rib-knit color can be
customized
Use Info⋅Action #301 at impressionsmag.com/infoaction

3. Kavio! Contrast Strap Athletic Tank
Style JJP0663  Cut from super-soft 60/40

P.22

popular collegiate colors with diamond-back,

Use Info⋅Action #302 at impressionsmag.com/infoaction

4. Badger Sport Tonal Blend Racer-back Tank
Style 4161  Made from 100% sublimated polyester
moisture-management/antimicrobial fabric  A-line
body with double-needle hem and Badger heat-seal
logo on center back neck  Six colors are available in
ladies' sizes XS-2XL
Use Info⋅Action #303 at impressionsmag.com/infoaction

5. JERZEES Tri-Blend Varsity Ringer T-Shirt
Styles 602MR and 602WVR  Two companion
varsity ringers are ideal for spiritwear and
sideline apparel programs, according to
the company  Soft, lightweight fabric with
moisture-wicking properties and a classic fit
Use Info⋅Action #304 at impressionsmag.com/infoaction

6. Hanes X-Temp ¾-Sleeve Baseball Tee
Style 42BA  Patented X-Temp technology  Made
of 4.5-ounce, 60% ring-spun cotton/40% polyester
 Features 1×1 rib collar, and double-needle
hemmed sleeves and bottom hem  Tag-free neck
label  Color options include heathered neons
Use Info⋅Action #305 at impressionsmag.com/infoaction

I M P R E S S I O N S M A G . C O M APRIL 2018

"Stock uniforms are like vanilla
ice cream," Mertens says.
"They may not be the sexiest,
but they are still the most
popular by a mile."
- Mark Mertens, A4

and a slim fit and skill-cut sleeves on a football
jersey can make it harder to grasp.
Champion's Davis says its hard to ignore the
importance of ultraviolet protection, wicking
and odor control. And, especially with Millennials, eco-conscious clothing is a growing
market sector. This includes recycled, organic
or otherwise eco-friendly fabrics.
Wearable technology and smart fabrics
continue to dig their heels into athleticwear.
Brockhaus says smart fabrics are increasingly
valued in the market as they greatly contribute
to an athlete's comfort, as well as a uniform's
performance and durability.
"Most of our on-field products feature fabrics with our Dry-Excel technology, which
wicks moisture away from the body," she says.
"We also offer products with anti-odor properties, and use stain-release fabrics in many
of our baseball styles."
Mertens says the fabric, construction and
technology built into today's uniforms make
them far better than those of a generation
ago. As a bonus, they also are less expensive.
"[The decreasing cost] is partly due to the
advancement of technology, generally, but also
to the flattening of the distribution chain,"
he says. "More customers are buying direct,
or closer to direct, than they ever have, and
that has helped reduce prices even further."
Brockhaus reiterates that competition in
the sublimation market has reduced pricing,
bringing custom sublimated uniform costs
closer to that of stock uniforms.

Potential Growth Areas
The distribution and delivery of athletic apparel - particularly team uniforms - are
undergoing a revolution, according to Mertens.
Coaches have a huge array of stock uniforms
or customized designs from which to choose,
and they can set up online stores with a few
clicks for parents to purchase directly.


http://www.impressionsmag.com http://www.impressionsmag.com/infoaction http://www.impressionsmag.com/infoaction http://www.impressionsmag.com/infoaction http://www.impressionsmag.com/infoaction http://www.impressionsmag.com/infoaction http://www.impressionsmag.com/infoaction http://www.IMPRESSIONSMAG.COM

Impressions - April 2018

Table of Contents for the Digital Edition of Impressions - April 2018

Impressions - April 2018
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
Changing Tides
Breakdown: Heat Transfers on a Hoodie
The Brand Boost
Pushing the Pedal in Purchasing
Shop Talk
Embroidery Production
Screen Printing Graphics & Design
Sublimation
Direct-To-Garment
Classifieds
Ad Index/Online Directory
Impressions - April 2018 - Intro
Impressions - April 2018 - CT1
Impressions - April 2018 - CT2
Impressions - April 2018 - Impressions - April 2018
Impressions - April 2018 - Cover2
Impressions - April 2018 - 1
Impressions - April 2018 - Contents
Impressions - April 2018 - 3
Impressions - April 2018 - 4
Impressions - April 2018 - 5
Impressions - April 2018 - First Impressions
Impressions - April 2018 - 7
Impressions - April 2018 - From the Show Director
Impressions - April 2018 - 9
Impressions - April 2018 - Overheard
Impressions - April 2018 - 11
Impressions - April 2018 - 12
Impressions - April 2018 - 13
Impressions - April 2018 - 13A
Impressions - April 2018 - 13B
Impressions - April 2018 - First Look
Impressions - April 2018 - 15
Impressions - April 2018 - Scene at ISS
Impressions - April 2018 - 17
Impressions - April 2018 - 18
Impressions - April 2018 - On Design
Impressions - April 2018 - Changing Tides
Impressions - April 2018 - 21
Impressions - April 2018 - 22
Impressions - April 2018 - 23
Impressions - April 2018 - Breakdown: Heat Transfers on a Hoodie
Impressions - April 2018 - 25
Impressions - April 2018 - The Brand Boost
Impressions - April 2018 - 27
Impressions - April 2018 - 28
Impressions - April 2018 - 29
Impressions - April 2018 - Pushing the Pedal in Purchasing
Impressions - April 2018 - 31
Impressions - April 2018 - 32
Impressions - April 2018 - 33
Impressions - April 2018 - Shop Talk
Impressions - April 2018 - 35
Impressions - April 2018 - Embroidery Production
Impressions - April 2018 - 37
Impressions - April 2018 - 38
Impressions - April 2018 - Screen Printing Graphics & Design
Impressions - April 2018 - 40
Impressions - April 2018 - 41
Impressions - April 2018 - Sublimation
Impressions - April 2018 - 43
Impressions - April 2018 - 44
Impressions - April 2018 - Direct-To-Garment
Impressions - April 2018 - 46
Impressions - April 2018 - 47
Impressions - April 2018 - 48
Impressions - April 2018 - Ad Index/Online Directory
Impressions - April 2018 - 50
Impressions - April 2018 - Cover3
Impressions - April 2018 - Cover4
Impressions - April 2018 - IH1
Impressions - April 2018 - IH2
Impressions - April 2018 - IH3
Impressions - April 2018 - IH4
Impressions - April 2018 - IH5
Impressions - April 2018 - IH6
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com