Impressions - April 2018 - 27

Retail trends, like joggers,
from familiar brand names are
available from wholesalers.

Working with big-name brands, suppliers
can watch how products perform at retail,
and then sell and carry what customers prefer and what they are shopping for in stores.

One-Stop Shops
Beyond keeping pace with trends, relationships with retailers also enable suppliers to
offer solutions for every client need, making
them a one-stop shop.
For example, Hanes, which always has
been known for its core basics, is expanding
its offering with new lines and its recent
acquisition of fashion brand and retailer
Alternative, according to Rachel Newman,
director of sales and marketing, Hanes.
"We were missing that elevated fashion,
so now we've added [Alternative] and it really rounds out our story to the market," she
says. "I think what is really cool about it is
now you look at our portfolio and we are a
'brand house.'"
This spring, the retail-to-wholesale connection will be even stronger for Hanes, with
its Hanes Activewear, Champion and Alternative brands all being sold in Bloomingdales
stores simultaneously.
SanMar, which touts a retail-brand portfolio that includes Nike, Eddie Bauer, The
North Face and more, recently introduced
New Era into the mix.
"New Era is iconic for headwear in the retail
market, and with their authenticity in sports
and its lifestyle appeal, creating an apparel line
was a natural extension," says Shelley Renning,
vice president of brand management, SanMar.
"New Era fills the gap between traditional
sneaker brands and our private-label offering
with an authentic line built on the legacy of
sports and its urban appeal."
The moral of the story is that customers
now can go to suppliers for everything from
authentic sports lifestyle pieces to core basics
and elevated fashion from familiar retail brands.
APRIL 2018

P.27



Impressions - April 2018

Table of Contents for the Digital Edition of Impressions - April 2018

Impressions - April 2018
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
Changing Tides
Breakdown: Heat Transfers on a Hoodie
The Brand Boost
Pushing the Pedal in Purchasing
Shop Talk
Embroidery Production
Screen Printing Graphics & Design
Sublimation
Direct-To-Garment
Classifieds
Ad Index/Online Directory
Impressions - April 2018 - Intro
Impressions - April 2018 - CT1
Impressions - April 2018 - CT2
Impressions - April 2018 - Impressions - April 2018
Impressions - April 2018 - Cover2
Impressions - April 2018 - 1
Impressions - April 2018 - Contents
Impressions - April 2018 - 3
Impressions - April 2018 - 4
Impressions - April 2018 - 5
Impressions - April 2018 - First Impressions
Impressions - April 2018 - 7
Impressions - April 2018 - From the Show Director
Impressions - April 2018 - 9
Impressions - April 2018 - Overheard
Impressions - April 2018 - 11
Impressions - April 2018 - 12
Impressions - April 2018 - 13
Impressions - April 2018 - 13A
Impressions - April 2018 - 13B
Impressions - April 2018 - First Look
Impressions - April 2018 - 15
Impressions - April 2018 - Scene at ISS
Impressions - April 2018 - 17
Impressions - April 2018 - 18
Impressions - April 2018 - On Design
Impressions - April 2018 - Changing Tides
Impressions - April 2018 - 21
Impressions - April 2018 - 22
Impressions - April 2018 - 23
Impressions - April 2018 - Breakdown: Heat Transfers on a Hoodie
Impressions - April 2018 - 25
Impressions - April 2018 - The Brand Boost
Impressions - April 2018 - 27
Impressions - April 2018 - 28
Impressions - April 2018 - 29
Impressions - April 2018 - Pushing the Pedal in Purchasing
Impressions - April 2018 - 31
Impressions - April 2018 - 32
Impressions - April 2018 - 33
Impressions - April 2018 - Shop Talk
Impressions - April 2018 - 35
Impressions - April 2018 - Embroidery Production
Impressions - April 2018 - 37
Impressions - April 2018 - 38
Impressions - April 2018 - Screen Printing Graphics & Design
Impressions - April 2018 - 40
Impressions - April 2018 - 41
Impressions - April 2018 - Sublimation
Impressions - April 2018 - 43
Impressions - April 2018 - 44
Impressions - April 2018 - Direct-To-Garment
Impressions - April 2018 - 46
Impressions - April 2018 - 47
Impressions - April 2018 - 48
Impressions - April 2018 - Ad Index/Online Directory
Impressions - April 2018 - 50
Impressions - April 2018 - Cover3
Impressions - April 2018 - Cover4
Impressions - April 2018 - IH1
Impressions - April 2018 - IH2
Impressions - April 2018 - IH3
Impressions - April 2018 - IH4
Impressions - April 2018 - IH5
Impressions - April 2018 - IH6
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https://www.nxtbook.com/emerald/impressions/202105
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https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
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