Impressions - April 2018 - 4

impressions
The smell of the morning
dew on the grass. It is
clean and reminds me of
rebirth and renewal.

The azaleas in bloom
at Augusta National
for the Masters. It is
my favorite sporting
event of the year.

the sports and apparel group
Editorial Office
1145 Sanctuary Parkway, Suite 355 Alpharetta, GA 30009

editorial
Editor in Chief Marcia Derryberry (770) 291-5574
marcia.derryberry@emeraldexpo.com
Executive Editor Jamar Laster (770) 291-5578
jamar.laster@emeraldexpo.com
Contributing Writers
Marshall Atkinson, Terry Combs, Aaron Montgomery,
Jennifer Morrell, Thomas Trimingham, Lauren Mitchell
Volker, Sue Wilcosky, Alice Wolf
Senior Vice President Roy Turner

art

Spring has sprung!
What's your favorite thing
about this time of year?

customer service
back issues (800) 697-8859
subscriptions (800) 697-8859
nimp@omeda.com
Reprints And Eprints
The YGS Group
Anastasia Minichino (800) 501-9571 x100
anastasia.minichino@theygsgroup.com
theygsgroup.com

list rental
Contact your territory manager or:
Gregry Gilroy (845) 201-5329
gregry.gilroy@reachmarketing.com

emerald expostions

Art Director Chris Drew (770) 291-5450
chris.drew@emeraldexpo.com

Chief Executive Officer and President
David Loechner
Chief Financial Officer and Treasurer
Philip Evans

advertising
Publisher Laurie Gonz (972) 694-0107
laurie.gonz@emeraldexpo.com
Senior Account Executive and Classifieds
Jeanine Morgan (972) 694-0108
jeanine.morgan@emeraldexpo.com

production
Production Director Nan McDowell (770) 291-5480
nan.mcdowell@emeraldexpo.com
Production Manager Terri Hill (770) 291-5481
terri.hill@emeraldexpo.com

Chief Information Officer
Bill Charles
Senior Vice President, General Counsel and Secretary
David Gosling
Senior Vice President, Operations
Lori Jenks
Senior Vice President, Marketing Services
Joanne Wheatley

imprinted sportswear shows
Atlantic City  March 15-17, 2018
Houston  May 3-5, 2018
Orlando  September 6-8, 2018
Fort Worth  September 27-29, 2018

sales
Group Show Director Josh Carruth (678) 781-7905
josh.carruth@emeraldexpo.com
Senior Account Executive Sarah Payne (770) 291-5418
sarah.payne@emeraldexpo.com
Account Executive Lee Wright (770) 291-5486
lee.wright@emeraldexpo.com

operations
Operations Manager Chantelle Bean (561) 990-5987
chantelle.bean@emeraldexpo.com@emeraldexpo.com

conference
Conference Manager Sydney Jacoby (770) 291-5402
sydney.jacoby@emeraldexpo.com

marketing
Marketing Director Anne Estes (770) 291-5423
anne.estes@emeraldexpo.com
Marketing Specialist Sarah Jordan (770) 291-5420
sarah.jordan@emeraldexpo.com

Vice President, Human Resources
Eileen Deady
Vice President, Corporate Operations
Denise Bashem

The warmer weather
before it gets too hot, the
flowers blooming and the
birds coming back from
their "winter home."

Volume 41, Issue 10, ImpressIons, (USPS nUmber 426-070; ISSn 1043-6839) IS PUblIShed monthly, excePt combIned In JUne/JUly
and october/november, by emerald exPoSItIonS, 100 broadway, new york, ny 10005. PerIodIcalS PoStage PaId at new
york, ny and addItIonal maIlIng offIceS. one year rateS (Pre-PaId In U.S. fUndS only): U.S. $75; canada/mexIco, $79; InternatIonal vIa aIrmaIl $190. canadIan PoSt PUblIcatIonS maIl agreement nUmber 40612608. retUrn UndelIverable canadIan
addreSSeS to: P.o. box 2601, 915 dIxIe rd., mISSISSaUga, on l4t0a9. PrInted In the USa, PoStmaSter: Send addreSS changeS to
ImPreSSIonS, P.o. box 3601, northbrook, Il 60065-3601.
ImPreSSIonS aSSUmeS no reSPonSIbIlIty for the retUrn of UnSolIcIted manUScrIPtS or art. no Part of thIS PerIodIcal
may be rePrInted wIthoUt the wrItten PermISSIon of the PUblISher. advertISerS, or theIr agentS, aSSUme reSPonSIbIlIty
for any claImS arISIng there from agaInSt the PUblISher.

Impressions is a trademark owned exclusively by Emerald
Expositions, LLC. Copyright © 2016. Emerald Expositions,
LLC. All rights reserved.

P.4

subscrIptIon InquIrIes: Send all remIttanceS, reqUeStS and changeS of addreSS to ImPreSSIonS Po box 3601, northbrook,
Il, 60065-3601; or (800) 697-8859; fax (847) 291-4816.
advertISIng and edItorIal offIceS: ImPreSSIonS, 1145 SanctUary Pkwy., SUIte 355, alPharetta, ga 30009.

i m p r e s s i o n s m a g . c o m APRIL 2018


http://www.theygsgroup.com http://www.impressionsmag.com

Impressions - April 2018

Table of Contents for the Digital Edition of Impressions - April 2018

Impressions - April 2018
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
Changing Tides
Breakdown: Heat Transfers on a Hoodie
The Brand Boost
Pushing the Pedal in Purchasing
Shop Talk
Embroidery Production
Screen Printing Graphics & Design
Sublimation
Direct-To-Garment
Classifieds
Ad Index/Online Directory
Impressions - April 2018 - Intro
Impressions - April 2018 - CT1
Impressions - April 2018 - CT2
Impressions - April 2018 - Impressions - April 2018
Impressions - April 2018 - Cover2
Impressions - April 2018 - 1
Impressions - April 2018 - Contents
Impressions - April 2018 - 3
Impressions - April 2018 - 4
Impressions - April 2018 - 5
Impressions - April 2018 - First Impressions
Impressions - April 2018 - 7
Impressions - April 2018 - From the Show Director
Impressions - April 2018 - 9
Impressions - April 2018 - Overheard
Impressions - April 2018 - 11
Impressions - April 2018 - 12
Impressions - April 2018 - 13
Impressions - April 2018 - 13A
Impressions - April 2018 - 13B
Impressions - April 2018 - First Look
Impressions - April 2018 - 15
Impressions - April 2018 - Scene at ISS
Impressions - April 2018 - 17
Impressions - April 2018 - 18
Impressions - April 2018 - On Design
Impressions - April 2018 - Changing Tides
Impressions - April 2018 - 21
Impressions - April 2018 - 22
Impressions - April 2018 - 23
Impressions - April 2018 - Breakdown: Heat Transfers on a Hoodie
Impressions - April 2018 - 25
Impressions - April 2018 - The Brand Boost
Impressions - April 2018 - 27
Impressions - April 2018 - 28
Impressions - April 2018 - 29
Impressions - April 2018 - Pushing the Pedal in Purchasing
Impressions - April 2018 - 31
Impressions - April 2018 - 32
Impressions - April 2018 - 33
Impressions - April 2018 - Shop Talk
Impressions - April 2018 - 35
Impressions - April 2018 - Embroidery Production
Impressions - April 2018 - 37
Impressions - April 2018 - 38
Impressions - April 2018 - Screen Printing Graphics & Design
Impressions - April 2018 - 40
Impressions - April 2018 - 41
Impressions - April 2018 - Sublimation
Impressions - April 2018 - 43
Impressions - April 2018 - 44
Impressions - April 2018 - Direct-To-Garment
Impressions - April 2018 - 46
Impressions - April 2018 - 47
Impressions - April 2018 - 48
Impressions - April 2018 - Ad Index/Online Directory
Impressions - April 2018 - 50
Impressions - April 2018 - Cover3
Impressions - April 2018 - Cover4
Impressions - April 2018 - IH1
Impressions - April 2018 - IH2
Impressions - April 2018 - IH3
Impressions - April 2018 - IH4
Impressions - April 2018 - IH5
Impressions - April 2018 - IH6
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com