Impressions - May 2018 - 21

realized yet, but we help them make money
in spite of it. Recognizing and understanding micro trends that come from consumer
behaviors online and how that impacts retail,
apparel and the supply chain, Kornit then
works to create local solutions for those locally affected."
The company's Avalanche HD6 direct-togarment (DTG) system has transformed
traditional printing with digital technology so
that customization occurs on demand. Kulka
says it pushes the limits of a "break-even" point
in cost per print between screen and digital
printing for decorators.
"This is a completely innovative print engine based on Kornit's proprietary printing
process," Kulka says. "It allows screen printers
to achieve the print quality, hand feel and print
consistency they've come to expect without
the long setup and turnaround cycles, and
virtually no limitation on the designs they
can print, regardless of quantities involved."
- K.S.

Jesse Mack

Owner and President,
HoopMaster

For more than 35 years, Jesse Mack, owner
and president of HoopMaster, and his family have been firmly embedded in the embroidery industry. Because of this, they have
a distinct pulse on embroiderers, and their
daily struggles and needs.
In 2017, Mack and his team developed and
released Mighty Hoops, which was met with
great success. The company also released the
Tubular Hoop Support, allowing any hoop
or frame to be supported so embroiderers
can sew tubular items. This dramatic solution freed embroiderers from working with
large, bulky setups, and has led to continued
demand for new products that make the embroidery craft easier.
"There are always challenges innovating
new products when coming off the continued
success of current products, but we have done
this successfully before with our HoopMaster
hooping system," Mack says. "What allows
us to continue our success is the trust and
genuine relationships we have built with our
customers. We are proud that the industry
looks to us for working solutions.
Mack says the company works directly with
top machine manufacturers to develop new
products for their latest machine models. "We
believe it is our obligation to the industry and

our customers to continue to find new and
better ways to address the difficulties facing
embroiderers," he says.
- K.S.

Ryan Moor

Founder, CEO,
Ryonet Corp.

Ryan Moor, founder and CEO of Ryonet
and apparel line Allmade, is more than just a
trendsetter; he's a visionary. Moor sees three
types of innovation: incremental, disruptive
and blue-ocean.
Incremental innovation happens more
often, whereby an existing product, process
or technology is improved, making it faster,
smarter, easier or more affordable. Examples of disruptive innovation include DTG
printing and direct-to-consumer, on-demand
printing. Blue-ocean innovation creates a
new space within, around or outside the
existing one.
"I think inventors drive innovation, which
typically is seen in one of two ways," Moor
says. "First, when issues or bottlenecks clog
a system or process, the inventive and entre-

Use Info*Action #7 at impressionsmag.com/infoaction

MAY 2018

P.21

http://www.conde.com http://www.conde.com http://www.impressionsmag.com/infoaction

Impressions - May 2018

Table of Contents for the Digital Edition of Impressions - May 2018