Impressions - May 2018 - 31

ADVERTORIAL

Freehand Graphics, Inc.
Address: 4250 Veterans Highway; Suite 3040 W
Holbrook, NY 11741

Phone: 631.744.4330 website: www.softwareforscreenprinters.com
Freehand Graphics, Inc. engineers software and solutions to accurately
color separate images, and output files to film using inkjet technology.
As a trusted efficiency company users count on our industry-specific
products to speed their production, and on our team to support them
along the way.

What predictions do you have for 2018?

Traditional screen-printers produce films and expose screens. Inundated
with new and costly technologies at today's trade shows and in print ads,
those solutions are not focused on their processes. Screen-printers are
feeling left behind and have questions about their future. At Freehand
we see 2018 as a year where key manufacturers maintain focus on the
broad global market of screen-printers that are not ready or willing to
make a dramatic shift in production equipment and methods such as
DTS or DTG. Advancements in inkjet technologies for film output
will continue to improve the pre-press process, software that addresses
the unique challenges of the art room will advance, and the future
of traditional art file to film media has a bright tomorrow thanks to
companies like Freehand

Describe a product/innovation.

What is your company's process for creating a new product?

Freehand engineers from the viewpoint of the screen-print artist working
hard to accurately and quickly deliver film to the production team. Yes,
our team has 35 years of direct screen-printing know-how to improve
pre-press and print production, but we are also in direct communication
with thousands of artists yearly as we help them solve problems.Through
constant contact we learn first-hand what artists want from software
and products. Knowing that users appreciate mainstream programs
like Adobe® and Corel® and are increasingly using online art services,
product development at Freehand is all about improved file handling
and efficient film output from inkjet printers. Freehand engineers
software that fits into the world of mainstream software users, plus
delivers extraordinary and one-of-akind industry-specific features.

Freehand is releasing in Spring 2018 Spot Process Separation Studio
/4™ software. It delivers to the industry screen-print art separation
and film output specific features and enhanced abilities. Expanding
from an automated and unequalled color separation engine for tonal
images, it has grown into a software for managing vector spot color art.
From auto under-base creation, choke and spread capability, instant
conversion of unwanted cmyk (process) colors to useful spot colors,
textile and press ink custom color libraries, full transparency support,
automatic reduction of screens to fit a press or a need, direct to inkjet
printing within SPSS/4 with a robust print window with all the features
a user needs and none they don't, and so much more, this breakout
version is for every level user. Engineered as an easy one-click, toggle control, intuitive solution with user loved auto features, and error
correcting tech to shorten the time from file to film, no artist can fear
this advanced technology.

Use Info*Action #22 at impressionsmag.com/infoaction

MAY 2018

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Impressions - May 2018

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