Impressions - May 2018 - 32

ADVERTORIAL

Fruit of the Loom
Address: One Fruit of the Loom Drive , Bowling Green, KY 42102
Phone: 888.378.4829 website: www.FruitActivewear.com

What should we know about your company?

Fruit of the Loom, Inc., a Berkshire Hathaway company, is a global
pioneer in the design, manufacture and marketing of family apparel,
intimates, and athletic apparel and equipment. With a heritage of
more than 150 years, our diverse portfolio of more than 20 iconic
brands includes Fruit of the Loom®, JERZEES®, Russell Athletic®,
Spalding®, and Vanity Fair®. We are an industry leader in social and
environmental responsibility in the communities where we operate
around the world. We employ nearly 30,000 people in 17 countries
and provide an additional 200,000 jobs through sourcing and licensing
manufacturing locations in 30 countries.

Where does your company stand on sustainability?

At Fruit of the Loom, we are committed to conducting business in a
socially-responsible fashion, balancing the needs of the business with
our impact on the environment, the people involved in our supply
chain and the communities in which we operate.
An important component is our Fruit Code of Conduct which
sets forth our standards for business ethics and our respect for human
rights and the environment. We own and manage our factories in
Honduras and El Salvador which are WRAP certified and produce
apparel for the Printwear channel. This greater control provides our
customers with confidence about the integrity of our supply chain
and the way we do business.
We partner with many organizations that help us uphold the highest
sustainability standards, including: The Fair Labor Association®,
The Sustainability Consortium™, American Apparel & Footwear
Association, FundeMas, FundaHRSE, and many more.

Briefly describe a product/innovation you would like to discuss
in this forum.

Within our JERZEES® product line we focus on bringing affordable innovative fabrics to the market, and our new DRI-POWER®
Ring-Spun T-Shirt is a good example of how we deliver on added
value for our customers. During development we knew we wanted
to bring more than just another ring-spun tee into the market place
-- we recognized it needed to be more than a soft hand. So, we aligned
with our fabric development and manufacturing teams and introduced
Dual Defense™ technology that delivers moisture wicking and odor
control benefits. This gives our customers the flexibility to sell this
not only to their ring-spun loyal customers but also those customers
seeking a casual performance t-shirt at a much greater value.
Use Info*Action #23 at impressionsmag.com/infoaction

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I M P R E S S I O N S M A G . C O M MAY 2018


http://www.FruitActivewear.com http://www.FruitActivewear.com http://www.impressionsmag.com/infoaction http://www.IMPRESSIONSMAG.COM

Impressions - May 2018

Table of Contents for the Digital Edition of Impressions - May 2018

Impressions - May 2018
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
The Innovators
Cultivating the Cutting Edge
Looking Back to Head Forward
Shop Talk
Screen Printing Graphics & Design
Direct-To-Garment
Classifieds
Ad Index/Online Directory
Impressions - May 2018 - Intro
Impressions - May 2018 - CT1
Impressions - May 2018 - CT2
Impressions - May 2018 - Impressions - May 2018
Impressions - May 2018 - Cover2
Impressions - May 2018 - 1
Impressions - May 2018 - Contents
Impressions - May 2018 - 3
Impressions - May 2018 - 4
Impressions - May 2018 - 5
Impressions - May 2018 - First Impressions
Impressions - May 2018 - 7
Impressions - May 2018 - From the Show Director
Impressions - May 2018 - 9
Impressions - May 2018 - 10
Impressions - May 2018 - Overheard
Impressions - May 2018 - 12
Impressions - May 2018 - 13
Impressions - May 2018 - First Look
Impressions - May 2018 - 15
Impressions - May 2018 - 15A
Impressions - May 2018 - 15B
Impressions - May 2018 - Scene at ISS
Impressions - May 2018 - On Design
Impressions - May 2018 - The Innovators
Impressions - May 2018 - 19
Impressions - May 2018 - 20
Impressions - May 2018 - 21
Impressions - May 2018 - 22
Impressions - May 2018 - 23
Impressions - May 2018 - 24
Impressions - May 2018 - Cultivating the Cutting Edge
Impressions - May 2018 - 26
Impressions - May 2018 - 27
Impressions - May 2018 - 28
Impressions - May 2018 - 29
Impressions - May 2018 - 30
Impressions - May 2018 - 31
Impressions - May 2018 - 32
Impressions - May 2018 - 33
Impressions - May 2018 - 34
Impressions - May 2018 - 35
Impressions - May 2018 - 36
Impressions - May 2018 - Looking Back to Head Forward
Impressions - May 2018 - 38
Impressions - May 2018 - 39
Impressions - May 2018 - Shop Talk
Impressions - May 2018 - 41
Impressions - May 2018 - Screen Printing Graphics & Design
Impressions - May 2018 - 43
Impressions - May 2018 - 44
Impressions - May 2018 - 45
Impressions - May 2018 - Direct-To-Garment
Impressions - May 2018 - 47
Impressions - May 2018 - 48
Impressions - May 2018 - Ad Index/Online Directory
Impressions - May 2018 - 50
Impressions - May 2018 - Cover3
Impressions - May 2018 - Cover4
Impressions - May 2018 - IH1
Impressions - May 2018 - IH2
Impressions - May 2018 - IH3
Impressions - May 2018 - IH4
Impressions - May 2018 - IH5
Impressions - May 2018 - IH6
https://www.nxtbook.com/emerald/impressions/202404
https://www.nxtbook.com/emerald/impressions/202403
https://www.nxtbook.com/emerald/impressions/20240102
https://www.nxtbook.com/emerald/impressions/202312
https://www.nxtbook.com/emerald/impressions/20231011
https://www.nxtbook.com/emerald/impressions/20230809
https://www.nxtbook.com/emerald/impressions/2023
https://www.nxtbook.com/emerald/impressions/20230506
https://www.nxtbook.com/emerald/impressions/202304
https://www.nxtbook.com/emerald/impressions/202303
https://www.nxtbook.com/emerald/impressions/20230102
https://www.nxtbook.com/emerald/impressions/202212
https://www.nxtbook.com/emerald/impressions/20221011
https://www.nxtbook.com/emerald/impressions/20220809
https://www.nxtbook.com/emerald/impressions/20220506
https://www.nxtbook.com/emerald/impressions/202204
https://www.nxtbook.com/emerald/impressions/202203
https://www.nxtbook.com/emerald/impressions/20220102
https://www.nxtbook.com/emerald/impressions/202112
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com