Impressions - June 2018 - 28

If your shop handles a lot of
creative work, many artists
prefer to use electronic drawing
tablets with a Stylus pen.

Good Art Departments Grow Technical Tools
It's easy to fall into the trap of using the same aesthetic methodology
in your creative work. Shake things up and keep your edge by doing
things differently; pushing creative boundaries is good for your team.
If you repeatedly use the same set of fonts, find a fresh approach.
How can using textures or shapes improve your layouts? What will
an outline or different background do to improve an image? Can you
incorporate the shirt color more?
You can keep your same style as a creative "voice," but embrace
the challenge of change. One useful idea is to design using conceptual words. Brainstorm and place 30-40 different words, written on
scraps of paper, in a small container. If your team gets stuck creatively,
dig through container and pull out one or two words as a creative
thought starter for a design.
Examples of word choices include "transparent," "soft," "mellow,"
"future," "vintage," "rounded" and "perspective."
P.28

i m p r e s s i o n s m a g . c o m JUNE/JULY 2018

Similar to your production equipment, your art staff needs proper
tools to do their work. Sure, your team can get by with a skimpy budget. But don't be surprised if it takes a toll on efficiency or creativity.
As a default, your art team needs basic, updated software. Older
versions of Adobe Photoshop, Illustrator or CorelDRAW will suffice,
but if you are working with professional clients, don't be surprised if
they send files you can't open.
If your shop handles a lot of creative work, many artists prefer
to use electronic drawing tablets with a Stylus pen. In fact, it's the
only way many of the industry's top creative minds prefer to design.
Better workflow also results from using two large monitors
per workstation. One can be used for creating, while the other is
reserved for emails, your shop's system and administrative work.
Using two monitors means your art crew won't have to toggle
between work views.


http://www.impressionsmag.com

Impressions - June 2018

Table of Contents for the Digital Edition of Impressions - June 2018

Impressions - June 2018
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
Big Things Come in Small Sizes
Accelerating the Art Department
Screen Printing Production
Shop Talk
Embroidery Production
Screen Printing Technique
Sublimation
Ad Index/Classifieds
Impressions - June 2018 - Intro
Impressions - June 2018 - CT1
Impressions - June 2018 - CT2
Impressions - June 2018 - Impressions - June 2018
Impressions - June 2018 - Cover2
Impressions - June 2018 - 1
Impressions - June 2018 - 2
Impressions - June 2018 - 3
Impressions - June 2018 - 4
Impressions - June 2018 - 5
Impressions - June 2018 - First Impressions
Impressions - June 2018 - 7
Impressions - June 2018 - 8
Impressions - June 2018 - 9
Impressions - June 2018 - From the Show Director
Impressions - June 2018 - 11
Impressions - June 2018 - Overheard
Impressions - June 2018 - 13
Impressions - June 2018 - 14
Impressions - June 2018 - 15
Impressions - June 2018 - 15a
Impressions - June 2018 - 15b
Impressions - June 2018 - First Look
Impressions - June 2018 - Scene at ISS
Impressions - June 2018 - On Design
Impressions - June 2018 - 19
Impressions - June 2018 - Big Things Come in Small Sizes
Impressions - June 2018 - 21
Impressions - June 2018 - 22
Impressions - June 2018 - 23
Impressions - June 2018 - 24
Impressions - June 2018 - 25
Impressions - June 2018 - Screen Printing Production
Impressions - June 2018 - 27
Impressions - June 2018 - 28
Impressions - June 2018 - 29
Impressions - June 2018 - Shop Talk
Impressions - June 2018 - 31
Impressions - June 2018 - Embroidery Production
Impressions - June 2018 - 33
Impressions - June 2018 - 34
Impressions - June 2018 - 35
Impressions - June 2018 - 36
Impressions - June 2018 - 37
Impressions - June 2018 - 38
Impressions - June 2018 - Screen Printing Technique
Impressions - June 2018 - 40
Impressions - June 2018 - 41
Impressions - June 2018 - 42
Impressions - June 2018 - 43
Impressions - June 2018 - Sublimation
Impressions - June 2018 - 45
Impressions - June 2018 - 46
Impressions - June 2018 - Ad Index/Classifieds
Impressions - June 2018 - 48
Impressions - June 2018 - Cover3
Impressions - June 2018 - Cover4
Impressions - June 2018 - IO1
Impressions - June 2018 - IO2
Impressions - June 2018 - IO3
Impressions - June 2018 - IO4
Impressions - June 2018 - IO5
Impressions - June 2018 - IO6
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https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
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https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
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https://www.nxtbook.com/nxtbooks/impressions/201806
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https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
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