Impressions - October 2018 - 22

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New Styles: Performancewear
Sign up at impressionsmag.com to get the Impressions Product Guide to
Performancewear, which will be emailed Nov 6.
1. Hanes Cool DRI T-shirt
Style 4820  Features rapid-dry, 100% polyester interlock fabric that is
specifically designed to wick moisture  UPF 50 rating  Engineered for
optimal performance with printing or sublimation, according to the company
 Available in 15 colors and sizes XS-3XL
Use Info⋅Action #300 at impressionsmag.com/infoaction

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2. EG Pro Imperial Space Dye
Style L216  Available in both women's and men's styles  The women's
version has a thumb hole  Both have a silky touch with a fleece inside, and
moisture-wicking, UPF 50+ and antimicrobial properties  Sizes XS-2XL
are available
Use Info⋅Action #301 at impressionsmag.com/infoaction

3. Backpacker Apparel Sport Utility Plaid
Style BP 7015  Made of 55 % cotton/45% BP yarn  UPF 30+ and cooling
properties, as well as wrinkle-, stain- and soil-resistant characteristics
 BP yarn is environmentally friendly because it is constructed without using
topical chemicals  Available in three plaids
Use Info⋅Action #302 at impressionsmag.com/infoaction

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4. Otto Cap Running Cap
Style 133-1258  Lightweight with high-visibility reflective visor binding and
reflective strip on closure  Made of 100% polyester, with perforated back
panels for more breathability  Moisture-wicking and Dry Fast technologies
 Available in 13 colors
Use Info⋅Action #303 at impressionsmag.com/infoaction

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5. Flexfit 110 Cool & Dry Mini Piqué Cap
Features the Hybrid Technique, which combines the company's Cool & Dry
technique and water resistance  Provides multiple dimensions of sportspecific benefits while having a universal, responsive fit  Available in
six colors
Use Info⋅Action #304 at impressionsmag.com/infoaction

6. Badger Ultimate SoftLock Sport ¼-Zip
Style 4006 from S&S Activewear  Made of 100% polyester  Moisturemanagement and antimicrobial performance fabric with UPF 50+ sun
protection  Contrast collar, zipper, sport shoulder and sleeves  Doubleneedle hemmed bottom
Use Info⋅Action #305 at impressionsmag.com/infoaction

Performance features, such
as Elbowgrease Athletics'
Conquer-DRI wicking
and Conquer-TECH
antimicrobial technologies,
are prevalent in this
Supernova track jacket.

P.22

I M P R E S S I O N S M A G . C O M OCT./NOV. 2018

fuNctioN & feAtures
Due to this new convergence, the traditional
characteristics and features of performancewear also have been elevated. Odor-control
and moisture-wicking properties are a continued must for apparel in this category to
sustain its popular breathability.
"Moisture-wicking characteristics are still
important and will not go away," says Vince
Winters, president of Jettco Intl. Inc. "What
is changing are new techniques, like crimping
the yarns and blending with polypropylene
and other fibers to increase the speed of the
wicking process. [The] antimicrobial [property] is also very important to help mitigate
lingering body odor, staph infections and many
different types of bacteria that can affect us
on many levels."
Another area on which brands have focused
is sun protection. With today's technology
and advanced research, manufacturers are even
more aware of the risk consumers take when
exposed to ultraviolet rays. Thus, many have
incorporated an ultraviolet protection factor
(UPF) into their apparel.


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Impressions - October 2018

Table of Contents for the Digital Edition of Impressions - October 2018

Impressions - October 2018
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
On Design
The New ‘Everyday’ Wear
Breakdown: Digital DTG Printing on Cotton/Modal
Score More with Shipping
The Mixed-Media Advantage
Shop Talk
Embroidery Production
Screen Printing Graphics & Design
Direct-To-Garment
Ad Index/Classifieds
Impressions - October 2018 - Intro
Impressions - October 2018 - CT1
Impressions - October 2018 - CT2
Impressions - October 2018 - Impressions - October 2018
Impressions - October 2018 - Cover2
Impressions - October 2018 - 1
Impressions - October 2018 - Contents
Impressions - October 2018 - 3
Impressions - October 2018 - 4
Impressions - October 2018 - 5
Impressions - October 2018 - First Impressions
Impressions - October 2018 - 7
Impressions - October 2018 - From the Show Director
Impressions - October 2018 - 9
Impressions - October 2018 - Overheard
Impressions - October 2018 - 11
Impressions - October 2018 - 12
Impressions - October 2018 - 13
Impressions - October 2018 - 13a
Impressions - October 2018 - 13b
Impressions - October 2018 - First Look
Impressions - October 2018 - 15
Impressions - October 2018 - Scene at ISS
Impressions - October 2018 - 17
Impressions - October 2018 - On Design
Impressions - October 2018 - 19
Impressions - October 2018 - The New ‘Everyday’ Wear
Impressions - October 2018 - 21
Impressions - October 2018 - 22
Impressions - October 2018 - 23
Impressions - October 2018 - Breakdown: Digital DTG Printing on Cotton/Modal
Impressions - October 2018 - 25
Impressions - October 2018 - Score More with Shipping
Impressions - October 2018 - 27
Impressions - October 2018 - 28
Impressions - October 2018 - 29
Impressions - October 2018 - The Mixed-Media Advantage
Impressions - October 2018 - 31
Impressions - October 2018 - 32
Impressions - October 2018 - 33
Impressions - October 2018 - 34
Impressions - October 2018 - 35
Impressions - October 2018 - Shop Talk
Impressions - October 2018 - 37
Impressions - October 2018 - Embroidery Production
Impressions - October 2018 - 39
Impressions - October 2018 - 40
Impressions - October 2018 - Screen Printing Graphics & Design
Impressions - October 2018 - 42
Impressions - October 2018 - 43
Impressions - October 2018 - Direct-To-Garment
Impressions - October 2018 - 45
Impressions - October 2018 - 46
Impressions - October 2018 - Ad Index/Classifieds
Impressions - October 2018 - 48
Impressions - October 2018 - Cover3
Impressions - October 2018 - Cover4
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com