Impressions - February 2019 - 37

With lower
costs and
faster output,
outsourcing art
makes sense
for many
companies in
this industry.

Jonathan Tynes of Missouribased Kick Print says his
company has been outsourcing
art for a while. Shown is an
"ugly sweater" print that was
designed and separated by its
offshore art team.

Art Interns And FreelAncers
Interns and freelancers can be viable alternatives for shop owners looking to get creative work
done without making permanent hires.
An intern usually is someone who is working on a degree at a local college and wants some practical experience. Staffing interns can be a great idea for seasonal work or basic needs to flesh out
your art department's workload.
Using interns will require more hand-holding and direction, as they are still learning how to do
things. Give clear and concise expectations, as well as the training they need to succeed. While
some interns may just be happy with getting the credit and experience, please try to pay them.
Freelancers are great resources if you want to limit your art-department labor. Many outstanding
industry veterans are available and usually are constantly looking for work. They will either work
for a flat rate per job or be paid by the hour.
If you are considering hiring a freelancer, be warned that there is a wide knowledge gap between
the skill of someone "off the street" without any industry separation knowledge vs. someone who
is fully capable. An industry veteran may charge more for their services, but if you calculate the potential cost of downtime while you adjust the screens from a rookie, it could end up being a bargain.

gotten a few projects under their respective
belts.
Rather than waiting to drop an important
design on someone, send something smaller
and easier to complete instead. Call it an
audition.When evaluating the outcome, ask
certain questions: Did the person or team
complete the project on time? What about
their creativity and artistic skill? Did it phys-

ically work for your needs, or did you have
to tweak it somehow to actually use the file?
After you start working with someone on
a regular basis, you can have a speed advantage if they are located in a different part of
the world."When you finally find the right
people,you can set alternating schedules and
essentially be processing artwork around the
clock, so that's pretty sweet,"Tynes says.

Use Info*Action #20 at impressionsmag.com/infoaction

FEBRUARY 2019

P.37


http://deconetwork.com http://deconetwork.com http://www.impressionsmag.com/infoaction

Impressions - February 2019

Table of Contents for the Digital Edition of Impressions - February 2019

Impressions - February 2019
Contents
First Impressions
From The Show Director
Overheard
First Look
Scene At ISS
Live, Work, Play—Repeat
Breakdown: Embroidery On A Woven Work Shirt
Decorated Apparel’s Youth Movement
Needs For DTG
Shop Talk
Embroidery Production
Screen Printing Graphics & Design
Direct-To-Garment
Heat Printing
Ad Index/Classifieds
On Design
Impressions - February 2019 - Intro
Impressions - February 2019 - CT1
Impressions - February 2019 - CT2
Impressions - February 2019 - Impressions - February 2019
Impressions - February 2019 - Cover2
Impressions - February 2019 - 1
Impressions - February 2019 - Contents
Impressions - February 2019 - 3
Impressions - February 2019 - 4
Impressions - February 2019 - 5
Impressions - February 2019 - First Impressions
Impressions - February 2019 - 7
Impressions - February 2019 - From The Show Director
Impressions - February 2019 - 9
Impressions - February 2019 - Overheard
Impressions - February 2019 - 11
Impressions - February 2019 - 12
Impressions - February 2019 - 13
Impressions - February 2019 - 13A
Impressions - February 2019 - 13B
Impressions - February 2019 - First Look
Impressions - February 2019 - 15
Impressions - February 2019 - Scene At ISS
Impressions - February 2019 - 17
Impressions - February 2019 - Live, Work, Play—Repeat
Impressions - February 2019 - 19
Impressions - February 2019 - 20
Impressions - February 2019 - 21
Impressions - February 2019 - Breakdown: Embroidery On A Woven Work Shirt
Impressions - February 2019 - 23
Impressions - February 2019 - Decorated Apparel’s Youth Movement
Impressions - February 2019 - 25
Impressions - February 2019 - 26
Impressions - February 2019 - 27
Impressions - February 2019 - Needs For DTG
Impressions - February 2019 - 29
Impressions - February 2019 - Shop Talk
Impressions - February 2019 - 31
Impressions - February 2019 - Embroidery Production
Impressions - February 2019 - 33
Impressions - February 2019 - 34
Impressions - February 2019 - 35
Impressions - February 2019 - Screen Printing Graphics & Design
Impressions - February 2019 - 37
Impressions - February 2019 - 38
Impressions - February 2019 - 39
Impressions - February 2019 - Direct-To-Garment
Impressions - February 2019 - 41
Impressions - February 2019 - 42
Impressions - February 2019 - 43
Impressions - February 2019 - Heat Printing
Impressions - February 2019 - 45
Impressions - February 2019 - 46
Impressions - February 2019 - Ad Index/Classifieds
Impressions - February 2019 - On Design
Impressions - February 2019 - Cover3
Impressions - February 2019 - Cover4
Impressions - February 2019 - ISS1
Impressions - February 2019 - ISS2
Impressions - February 2019 - ISS3
Impressions - February 2019 - ISS4
Impressions - February 2019 - ISS5
https://www.nxtbook.com/emerald/impressions/202404S
https://www.nxtbook.com/emerald/impressions/202404
https://www.nxtbook.com/emerald/impressions/202403
https://www.nxtbook.com/emerald/impressions/20240102
https://www.nxtbook.com/emerald/impressions/202312
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https://www.nxtbook.com/emerald/impressions/20220506
https://www.nxtbook.com/emerald/impressions/202204
https://www.nxtbook.com/emerald/impressions/202203
https://www.nxtbook.com/emerald/impressions/20220102
https://www.nxtbook.com/emerald/impressions/202112
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
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