Impressions - March 2019 - 20

"Classic, flowy fits and silhouettes with
interesting hem treatments, like a high-low
or asymmetrical hem, are becoming more
mainstream," Edwards says. "And while cutouts or keyholes may make the decorator's
job a little harder, they can add pop to a retail
assortment. Younger consumers, especially,
are looking for styles that show their appreciation for design, as well as their individual
style preference."
Garment details include basics with interesting details that elevate them into a
"better-basic" category. Among these are
fleece tops with classic, retro bound collars, raglan sleeves and V notches. T-shirts
must offer multiple neckline options, such
as crew-, scoop-, sweetheart- and U-necks.
V-necks always will be popular with women
because they better accommodate jewelry.
For the foreseeable future, athleisure will
remain a staple for womenswear. "People want
[comfortable] clothes that take them from
day to night," Barry says. "Almost every piece
in our Fast Fashion collection caters to the
athleisure trend. Our joggers, which are now
in our full line, are crazy popular."
Fabric staples will include anything soft
and lightweight, and this includes fashion
fleece. "We have even seen collaborations
between streetwear and luxury brands, like
Louis Vuitton, and off-white, which speaks
to the significance of streetwear in apparel
today," Barry says.
Edwards adds that knits will be significant,
and blends will continue to be strong, as they
can create outstanding heathered and textured
looks that can upgrade a basic tee's appearance.
Stretch is another trending feature, whether
mechanical via textile construction,or through
the addition of spandex.

Color Me Trendy

In womenswear, a return to color has been
noticeable in the past few years, with designers shunning black in favor of zingy pastels
and primary hues, says Barry, who points to
shades of lilac and pink; autumn reds and
oranges; and yellows.
"You're probably aware of the Millennial
pink craze, with soft shades of pink - along
with hues like peach and mauve - taking
over," she says. "It's not just for women, as
pinks are huge for men and can be seen everywhere in streetwear."
Barry says bright colors are back - particularly yellows. "Whether you're looking for
P.20

1

2

3

4

5

6

New Styles: Womenswear
Sign up at impressionsmag.com to get the
Impressions Product Guide to Womenswear,
which will be emailed March 5.
1. Delta Apparel Platinum Slub Tee
Style P512S  Short-sleeve, crew-neck tee
 Made of 4.3-ounce, 60% combed, ring-spun
cotton/40% polyester  Features set-in sleeves
and is side seamed for a curved silhouette  Sizes
S-2XL are available in 10 colors
Use Info⋅Action #300 at impressionsmag.com/infoaction

hand and flat-braided drawcord  Drop-tail
bottom hem with side vent construction
Use Info⋅Action #302 at impressionsmag.com/infoaction

4. ANVIL V-Neck Streak Tee
Style 675VIDL  A 4.2-ounce semi-fitted tee made
from a 50% polyester/32% combed, ring-spun
cotton/18% rayon moisture-wicking fabric
 Features double-needle dolman sleeves and a
curved bottom hem  Sizes LXS-L2XL are available
in three colors
Use Info⋅Action #303 at impressionsmag.com/infoaction

2. Alstyle Missy Tee
Style 2517 from the company's Premium collection
 Made from 5.5-ounce, 100% soft-spun cotton
 Features a set-in rib collar with shoulder-toshoulder taping and double-needle stitching on
the sleeves and bottom hem  Offered in 11 colors
and sizes XS-3XL

5. Just My Size Long-Sleeve Scoop Neck
Style JMS40 from Hanes  Retail-designed,
form-fitting extended women's sizes created
for the wholesale embellishment market  Two
top-selling, 100% ring-spun cotton styles at retail
(brick and mortar and online)  Color offerings
that align with the highest-volume colors in other
Hanes styles

Use Info⋅Action #301 at impressionsmag.com/infoaction

Use Info⋅Action #304 at impressionsmag.com/infoaction

3. LAT Apparel Curvy Gameday Lace-Up
Premium Jersey Tee
Made of 5.5-ounce, 100% combed ring-spun
cotton  Self-fabric collar binding and shoulderto-shoulder, self-fabric back neck tape  Inset
contrast shoulder piecing  Contrast-cotton

6. Port Authority 3⁄4-Sleeve Tunic Blouse
Style LW70 from SanMar  Made of 4.1-ounce,
100% polyester crepe  Features include a split
V-neck, roll sleeves with button tabs, a longer tunic
length and rounded hem

I M P R E S S I O N S M A G . C O M MARCH 2019

Use Info⋅Action #305 at impressionsmag.com/infoaction


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Impressions - March 2019

Table of Contents for the Digital Edition of Impressions - March 2019

Impressions - March 2019
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
The Lowdown on Ladies' Apparel
Breakdown: DTG Printing on Womenswear
Marketing for Slower Seasons
Laser Focus
Shop Talk
Embroidery Design & Digitizing
Screen Printing Production
Sublimation
Direct-To-Garment
Ad Index/Classifieds
On Design
Impressions - March 2019 - Intro
Impressions - March 2019 - CT1
Impressions - March 2019 - CT2
Impressions - March 2019 - Impressions - March 2019
Impressions - March 2019 - Cover2
Impressions - March 2019 - 1
Impressions - March 2019 - Contents
Impressions - March 2019 - 3
Impressions - March 2019 - 4
Impressions - March 2019 - 5
Impressions - March 2019 - First Impressions
Impressions - March 2019 - 7
Impressions - March 2019 - From the Show Director
Impressions - March 2019 - 9
Impressions - March 2019 - Overheard
Impressions - March 2019 - 11
Impressions - March 2019 - 12
Impressions - March 2019 - 13
Impressions - March 2019 - 13A
Impressions - March 2019 - 13B
Impressions - March 2019 - First Look
Impressions - March 2019 - 15
Impressions - March 2019 - Scene at ISS
Impressions - March 2019 - 17
Impressions - March 2019 - The Lowdown on Ladies' Apparel
Impressions - March 2019 - 19
Impressions - March 2019 - 20
Impressions - March 2019 - 21
Impressions - March 2019 - Breakdown: DTG Printing on Womenswear
Impressions - March 2019 - 23
Impressions - March 2019 - Marketing for Slower Seasons
Impressions - March 2019 - 25
Impressions - March 2019 - 26
Impressions - March 2019 - 27
Impressions - March 2019 - 28
Impressions - March 2019 - 29
Impressions - March 2019 - Laser Focus
Impressions - March 2019 - 31
Impressions - March 2019 - Shop Talk
Impressions - March 2019 - 33
Impressions - March 2019 - Embroidery Design & Digitizing
Impressions - March 2019 - 35
Impressions - March 2019 - 36
Impressions - March 2019 - 37
Impressions - March 2019 - Screen Printing Production
Impressions - March 2019 - 39
Impressions - March 2019 - 40
Impressions - March 2019 - 41
Impressions - March 2019 - Sublimation
Impressions - March 2019 - 43
Impressions - March 2019 - 44
Impressions - March 2019 - 45
Impressions - March 2019 - Direct-To-Garment
Impressions - March 2019 - 47
Impressions - March 2019 - 48
Impressions - March 2019 - Ad Index/Classifieds
Impressions - March 2019 - On Design
Impressions - March 2019 - Cover3
Impressions - March 2019 - Cover4
Impressions - March 2019 - ISS1
Impressions - March 2019 - ISS2
Impressions - March 2019 - ISS3
Impressions - March 2019 - ISS4
Impressions - March 2019 - ISS5
https://www.nxtbook.com/emerald/impressions/202404S
https://www.nxtbook.com/emerald/impressions/202404
https://www.nxtbook.com/emerald/impressions/202403
https://www.nxtbook.com/emerald/impressions/20240102
https://www.nxtbook.com/emerald/impressions/202312
https://www.nxtbook.com/emerald/impressions/20231011
https://www.nxtbook.com/emerald/impressions/20230809
https://www.nxtbook.com/emerald/impressions/2023
https://www.nxtbook.com/emerald/impressions/20230506
https://www.nxtbook.com/emerald/impressions/202304
https://www.nxtbook.com/emerald/impressions/202303
https://www.nxtbook.com/emerald/impressions/20230102
https://www.nxtbook.com/emerald/impressions/202212
https://www.nxtbook.com/emerald/impressions/20221011
https://www.nxtbook.com/emerald/impressions/20220809
https://www.nxtbook.com/emerald/impressions/20220506
https://www.nxtbook.com/emerald/impressions/202204
https://www.nxtbook.com/emerald/impressions/202203
https://www.nxtbook.com/emerald/impressions/20220102
https://www.nxtbook.com/emerald/impressions/202112
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com